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Marketo Certified Professional Exam Preparation Online Training
Who is this training for? You have increased your skills on Marketo and you…
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VideosMarketo
Triggers or real-time marketing in Marketo
Marketo Tip #07🧙♂️⚔️👑 Embark on a journey of strategy and foresight with #MerlinLeonard and discover real-time…
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VideosMarketo
Proving the value of marketing with Marketo’s Opportunity Influence Analyzer
Marketo Tip #06🏰🧙♂️Salutations from the magical dominions of Merlin/Leonard! 🧙♂️🏰 Today’s tale from King Arthur’s 🤴court…
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Use your CRM Business Model in Marketo for a better Customer Marketing thanks to Marketo Custom Objects
Marketo Tip #05🔮✨👑 [Marketo Tip #05 – Your business model comes to life with Marketo] 👑✨🔮…
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VideosMarketo
Increase your productivity in Marketo thanks to a great foldering and the Marketo naming convention
Marketo Tip #04👑✨ Listen up, you valiant knights of the Round Table! ✨👑 The kingdom of…
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VideosMarketo
Stop the press ! How to correctly stop a launched Marketo Campaign !
Marketo Tip #03🔮 Marketo Tip #03: Stop Your Marketo Campaigns with Ease and Avoid Problems! 👑…
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VideosMarketo
Find out how to track your site visitors with Marketo
Marketo Tip #02👑 Discover the new Marketo Tip! Track visitors to your site with Marketo. 👀…
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VideosMarketo
Know how to interpret Marketo emailing reports
Marketo Tip #01👑 Arthur, noble king of Camelot, are you lost in the meandering numbers of…
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Marketo Certified Expert Exam Preparation Online Training
Who is this training for? You have increased your skills on Marketo and you…
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The Disappointed of Marketing Automation strike back
6 most common mistakesFaced with the radical change in buyer behavior, marketing automation and new methods to…
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Tips on Marketo : Web Personalization
Marketo Office Hours - 15/11/19Sylvain Davril gives some tips on Marketo Web Personalization. Tips on Marketo Web Personalization Thetips…
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Create beautiful email & LP Marketo templates with OTOWUI
Marketo Office Hour - January 27, 2023We present OTOWUI this Friday in our #Marketoofficehour @10AM CET with Charles. First impressions…
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Marketo Advanced Online Training
Who is this training for? You are a project manager or in charge of…
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Marketo Essentials Online Training
Who is this Marketo Essentials training for? You are a marketing manager, operational marketing…
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Marketo CRM Integration – Take back control with Vertify!
Marketo Office Hour - January 13th 2023Integrating Adobe Marketo with your CRM is key to a better marketing. And with…
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MOH – Marketo CRM integration – Take back control!
Whether you have Pipedrive, Zoho CRM, Sugar CRM, an in-house CRM or even Salesforce…
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VideosMarketo
Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!
Marketo Office hour - December 22, 2022What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo…
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MOH – Landing Pages, Emails, and Forms – Best practices and trends!
An hour to discover some of our creations and give you ideas for your…
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Little Leonard’s Encyclopedia #2: Personas
Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…
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Conversational marketing: Definition and benefits
For a few years now, conversational marketing has been a new inbound marketing tool…
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Switching from Paperboard to Marketo
Marketo office hours - 18/06/2021Today’s topic is how to go from a campaign plan on paperboard to Marketo:…
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Content management – Marketo Office Hours special 05/07/2021
Marketo Office Hours special 05/07/2021In this session of Marketing Office Hours, we’ll talk about planning and organizing your…
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Smart list and advanced flow
Marketo Office HoursIn Marketo, smartlists allow you to build specific user groups based on simple filters….
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Smart list and advanced flow II
Marketo Office Hours - 30/04/21Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…
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Chantier Data Quality: the ultimate guide
Everything you need to settle the matterPoor data quality is the evil that plagues marketing campaigns. In this article, Léonard…
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Data Quality : Marketing stack ?
Better understand the different solutions and their functionalitiesTo fight a multi-headed hydra, it is essential to choose your weapons well in…
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Integration : Marketo & CRM
Marketo Office Hours - 05/02/21This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…
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PostsOutgrow
Presentation and integration of Outgrow
Marketo Office Hours - 26/02/21This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…
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Email creation in Marketo
Marketo office hours - 05/03/21This session was dedicated to tips and best practices around email creation in Marketo….
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GDPR and Preference Center
Marketo Office Hours - 29/01/21This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…
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Generix Group • Clara Guénand
Marketing ManagerRead the testimony of Clara Guénand, Generix Group, Marketing Manager.
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Why do you need to improve data quality?
Data Quality : IntroductionIf you read the specialized press, you must know that data is the new…
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Data Quality: the 5 keys
The "Checklist"Merlin finally shares with us his magic formula to fight poor data quality –…
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Murex • Aurélie Turquier
Marketing Operations ManagerDiscover the return of experience of Aurélie Turquier of Murex, who uses the services…
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Marketing OPS – Team organization
Marketo Office Hours - 22/01/21This session was dedicated to the organization of Marketing Ops teams and in particular…
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What are the different conversational marketing solutions?
Marketing stackConversational marketing tools allow brands and businesses to improve the customer experience and attract…
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Data Quality & Marketo
Marketo Office Hours - 15/01/21This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…
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AFP • Thomas Boykin
Head of CRM and Marketing AutomationRead the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.
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7 good practices for your preference center
Our adviceThe preference center (PC) is an ideal tool for optimizing the customer experience, provided…
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Subscribe to Marketo system alerts
Marketo Office Hours - 15/11/19Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…
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Quiz and satisfaction questionnaire
Marketo Office Hours - 15/11/19How to create a quiz or a satisfaction questionnaire integrated to Marketo? Quiz and…
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User rights management & Marketo Web Personalization
Marketo Office Hours - 15/11/19Sylvain Davril looks at the management of user rights of Marketo Web Personalization. User rights…
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PostsOutgrow
Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow
Our viewpointBetween a web page full of marketing blah blah blah and an online questionnaire,…
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Build Marketo emails that won’t go unnoticed
The Complete GuideWho has never heard “email marketing is dead”? Well, well, well! With over 90%…
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Take back control of your Marketo CRM integration
Our adviceOk, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…
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PostsSalesforce
How does the Marketo Salesforce integration work?
Our explanationsHow can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…
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Engaging Marketo landing pages to boost conversion!
Our adviceWe are in the middle of a schizophrenia when we have to make Landing…
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GDPR consent: 5 ideas to turn your preference center to your advantage!
Our adviceThe General Data Protection Regulation – GDPR – has been subject to many interpretations…
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14 ideas to boost your Marketo forms
Our adviceI explain in this article how to extend the functionality of your Marketo forms,…
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Xeno’s Conversational Marketing to increase engagement
Marketo Office Hours - 20/12/19How to increase the conversion of your website thanks to conversational marketing (Live chat…
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GDPR: Visit to the Merlin/Leonard Communications Preference Center
Marketo office hours - 22/11/19How to build a GDPR compliant communications preference center with Marketo? How to limit…
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Integration of Marketo with an external database
Marketo Office Hours - 15/11/19Sylvain Davril describes the steps to integrate Marketo with an external database (except Salesforce…
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Marketo Email and dynamic attachment
Marketo Office Hours - 15/11/19Sylvain Davril presents how to add a dynamic attachment with the recipient. Marketo email…
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QR Code & event
Marketo Office Hours - 15/11/19Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning. Scan…
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Tracking site customer area and custom activities
Marketo Office Hours - 25/10/19Sylvain Davril discusses the problem of tracking activities on a customer space site whose…
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How to share a customer journey and a campaign plan with Miro
Marketo Office Hours - 08/11/19Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…
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Pre-filling of Marketo forms
Marketo Office Hours - 25/10/19Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…
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Marketo performance and form display problems
Marketo Office Hours - 25/10/19Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…
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The 5 ingredients for a successful emailing
Our adviceWhen he wrote to Vivian to win her heart, Merlin did not praise his…
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Practicing Marketo without training: the 10 mistakes of the layman
The basicsAre you a digital native and understand any new interface you come across very…
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How to get trained and learn all about Marketo
Our adviceYour company has chosen Marketo and we congratulate it! You are about to discover…
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Econocom: Marketo support boosts digital transformation
Customer CaseDiscover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…
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[QUIZ] – Digital Marketing Maturity Gain Calculator
Our adviceProgressing in digital marketing maturity is an indispensable marketing strategy”… “We must adopt new…
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Quiz: Evaluate the level of digital marketing maturity of your company
Our adviceWhat is your digital marketing maturity level? How do you know if your company…
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Delivering on commitments: SunTseu and the genesis of the customer experience
My testimonyIt’s sometimes hard to trust someone at first, especially if they are a potential…
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Marketing automation without strategy is only ruin… of the weapon!
Our adviceThe royal way to crash your digital marketing: bet everything on the marketing automation…
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How to build your marketing budget in 2019?
Our adviceWith Leonard, we decided to launch remote workshops (the famous webinars) around our approach…
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Little Leonard’s Encyclopedia #3: Content Marketing
Our adviceDoing inbound marketing without first defining a content marketing strategy is a bit like…
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Put a turbo in your marketing engine with lead nurturing
Our adviceOn October 16th of this year, the intelligent marketing automation solution provider Plezi gave…
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Monster infographic: CRM nightmares!
Our explanationsYou dreamt about it again last night… Hordes of zombie duplicates were attacking you,…
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Maturity of B2B digital marketing: the “Demand Generation” (4/7)
Our adviceHere, at last, is the continuation of the journey towards B2B digital marketing maturity!…
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Artificial intelligence Marketing automation: the solution to overcome the last obstacles
Our point of viewYour progress on the path to digital maturity has allowed you to align sales…
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The preference center: the gateway to the customer experience
Our point of viewThe preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…
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Digital Customer Experience: a beacon in the night
Our point of viewYou’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…
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Poor Marketing: the three deadly sins of the marketer
Our perspectiveThe Mercator is your bible and Seth Godin your spiritual guide. You are full…
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Infographic: Achieving digital maturity in 6 steps
Our adviceAre you getting ready to (re)embark on the race to transform your digital marketing?…
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What is good marketing? Three fundamentals to never forget!
The basicsMarketing has come a long way since the digital revolution, the emergence of social…
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How to upgrade your prospecting machine?
Our point of viewBack in 2016, I had a feeling that this marketing automation and inbound marketing…
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Marketing automation project failure: how to recover?
Our adviceOften poorly deployed or oversized, marketing automation tools can lead you straight into the…
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How I converted to marketing automation
My testimonyRunning a company is not always easy… And I have learned a lot from…
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Little Leonard’s Encyclopedia #1: Marketing Automation
Our adviceWe talk to you about marketing automation, lead generation and gated content and… you…
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B2B digital marketing maturity: the first three months and the content strategy (2/7)
Our adviceThe maturity of B2B digital marketing continued… As a reminder, here is the first…
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Maturity of B2B digital marketing: the implementation of marketing automation (3/7)
Our adviceAfter preparing the base camp to start your digital marketing climb, and the launch…
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B2B Digital Marketing Maturity: Prepare for the Long Journey (1/7)
Our adviceFirst in a 7-part series on digital marketing maturity, find out today how to…
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Coffee, croissants, Marketo special “Demand Generation”
It was already back to school last week… But for those who braved the…
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GDPR: what to expect and how to prepare?
Our explanationsThe new General Data Protection Regulation (GDPR), you’ve heard about it at the local…
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Improve your Customer Journey with Content Marketing
Our point of viewIn this blog you will read several times that it is now essential to…
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Stop making Com…
Our vpoint of view… engage in conversations with your prospects. During the Client Nomination Club on April…
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Succeed in the international deployment of your marketing automation project
Our adviceYou have decided to equip yourself with a solution for an international deployment of…
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Calculate your marketing ROI with Marketo and Kaspersky
Instructions for useTo be able to calculate your marketing ROI with Marketo (return on investment) in…
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The importance of using a Marketo certified company
Our explanationsIn order to get started on Marketo, it is important to be accompanied by…
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Tracking on Marketo
The GuideWhen you hear the word “tracking”, the first words that come to your mind…
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Pilot your content marketing with Limber
The GuideIn the article “how to align my content strategy and my customer journey”, we…
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Send emails efficiently with Marketo
Our advice« The best marketing doesn’t feel like marketing. » Tom Fishburne – Marketoon Studios What…
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The applications on Marketo
The basicsYou want to install new Marketo applications to optimize its operation but you do…
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How to integrate Marketo with your IS and CRM
The GuideYou are about to buy Marketo and you wonder if you can integrate it…
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Social media and Marketo
Our point of viewOver the last few years, we have witnessed a major evolution in consumer habits…
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Omni channel Marketing: personalize your website according to the user with Marketo
The GuidePersonalize your website according to the user – all in real time, Real Time…
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Manage a content library in Marketo
The basicsIn Marketo, all your content is grouped in the Design Studio, this is where…
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How to measure the ROI of your campaigns in Marketo?
The GuideMarketo is a comprehensive platform, not least because you can measure ROI – the…
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How to personalize your content in Marketo?
The basicsThanks to Marketo you now have a platform that allows you to automate all…
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How do I align my content strategy with my customer journey?
The GuideThat’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…
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Allocadia helps you justify your Marketing Investments
Our point of viewYou have just come out of the management committee, and your CEO has just…
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10 signs that you are ready for marketing automation
The "Checklist"To improve its customer journey and relationship, your company will most likely opt…
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Gamification or the art of using games in your business
Our explanationsWe saw in the previous article that personal branding is as important for a…
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(Re)Taking control of Marketo
The GuideIs Marketo software like a bicycle? To take in hand a new tool, whatever…
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Loyalty in the age of customer experience
Give your customers a funny, enriching and if possible unique and moving experienceRetention. You will often hear that it costs less than acquisition. “It’s always easier…
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My first steps on Marketo with the Quick Start
TestimonialYou’ve probably already heard of marketing automation but you don’t have a very clear…
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Marketing budget nightmare with a spreadsheet
Our point of viewIn September, you will surely start again this infernal circle that is the creation…
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Retargeting & acquisition
The GuideWho doesn’t dream of having a second chance? That possibility of being able to…
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Aligning Your Sales and Marketing Teams: A Practical Guide
The GuideSunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…
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The steps of a Digital Marketing revolution
Our adviceSwitching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…
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Smart Data, green campaigns
Our point of viewHow do you engage your leads/prospects through the use of data? This is the…
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Challenges and opportunities of a marketing automation solution
Talend TestimonyAfter Sylvain’s introduction, the floor was taken by Cécile Maindron, Senior Manager in charge…
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The 5 rules of modern marketing
Our point of viewModern marketing is about customer engagement, which in turn is about a number of…
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Automate your prospecting
Testimony- IKO SystemLet’s continue the interventions of the Marketing Engagement Breakfast with the presentation of Nicolas…
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From Outbound Marketing to Smart Outbound Marketing
Our adviceYou’re a fan of Thai food and yet you still get messages about Mexican…
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ROI and Digital Marketing
Our adviceA crowd at the doors of the stores, stamping their feet, ready for the…
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Personal branding, amplification and ambassador community
Our point of viewKnowing how to promote yourself: personal branding We all have in our hearts the…
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Improve results by aligning sales and marketing
Our adviceThe image of team sports as a metaphor for teamwork is as old as…
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10 good reasons to choose Marketo
Our viewpointYou’ve heard a lot about it and you’d like to acquire this new “toy”…
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Integrate Marketo to CRM with our application
Our explanationsMarketo CRM Generic Sales Insight from SunTseu Since December 2014, the entire Merlin/Leonard team is proud…
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The new rules of marketing
Our adviceHow digital marketing can improve the customer experience (3/4) <<Previous article: Old school marketing:…
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The importance of the marketing automation solution and concrete examples at Marketo
Our explanationsHow Digital Marketing can improve the customer experience (4/4) << Previous post: The new…
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The “old school” marketing: communication saturation and blind steering
How Digital Marketing can improve the customer experience (2/4)<< Previous post: Customer Experience and the importance of the customer journey SunTseu…
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The customer experience and the importance of the customer journey
How Digital Marketing can improve the Customer Experience ? (1/4)SunTseu – les fondamentaux du Digital Marketing part 1 from SunTseu A great time For…
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Customer journey modeling, the first step towards a successful customer experience!
Let’s say I decide to go to the movies this weekend. I have several…
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Introduction to Customer Experience in 8 points
Delivering a memorable customer experiencePoint 1: What is Customer Experience? The customer experience is the set of…
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Marketing automation deciphered
The basics“In our marketing department, people are drowning in Excel …” If this is the…