Resources

Why structuring your account hierarchy is essential in B2B

Find out why structuring your accounts into hierarchies is key to CRM, ABM and B2B marketing. Practical advice and examples.

20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce

Discover how Sypher’s AI, connected to Marketo and Salesforce, boosts your MQL conversion rates by 20%. Analysis, intelligent scoring and Next Best Action for a more efficient pipeline.

Marketing strategy: Jon Miller’s rules for the new B2B playbook

Revamp your B2B marketing strategy with Jon Miller’s new rules. Learn from past mistakes to succeed in an ever-changing marketplace.

Arthur and the Battle Against Click Bots: How Marketo is Your Valiant Knight

Learn how to protect your email campaigns with click bot detection in Marketo. Improve metrics, lead scoring, and automation with accurate data

Smart form for better conversion

👑 Arthur has decided to completely renovate the large castle gate that welcomes all…

Digital Marketing Maturity

15 minutes to understand your journey in Digital Marketing and Marketing Automation !

Discover how AI is revolutionizing lead generation with Humanlinker

Learn how to optimize lead generation with Humanlinker and Marketo thanks to AI and personalized strategies.

20 Fun Facts About the Customer Journey and Lead Lifecycle

Discover 20 fun facts about the customer journey and lead lifecycle to enhance your marketing strategies and boost customer engagement.

Lessons from a real-life B2B customer journey

Discover how to optimize the B2B customer journey to improve lead management and maximize your marketing ROI.

Understanding the Marketing and Sales Funnel

Explore the sales and marketing funnel with a detailed guide on each stage, key actions, and KPIs. Learn how to effectively manage and nurture leads to conversion.

What is a lead in marketing?

What is a lead in marketing and why it’s crucial for business growth. Learn the differences between new and existing customer leads, inbound and outbound…

AI Scoring with Sypher.ai beyond traditional scoring

Discover how AI scoring with Sypher.ai revolutionizes marketing automation, offering predictive insights for personalized strategies and improved conversions.

Unraveling the Mysteries of Marketo Scoring: A Comprehensive Guide

Unlock the secrets of Marketo scoring with Merlin/Leonard’s insights. Transform leads into wins by mastering demographic, firmographic, and behavioral scoring.

[Infographic] – GUARDIANS OF DATA – A HISTORICAL LOOK AT GDPR

At Merlin/Leonard, we have summoned the spirits of wisdom and insight to transport you…

Explore the Untapped Potential of the People Performance Report for Informed Decisions

Explore the secrets of Marketo’s People Performance report for informed marketing decisions. Optimize your strategy with our in-depth analysis.

Optimize your Marketo Content Downloads to Boost Engagement : Tips from Sylvain Davril

Find out how to maximize engagement via Marketo content downloads. Gated/Not Gated strategies, form placement and more.

The Keys to a Successful Marketo Setup: Tips and Tricks

Discover our expert guide to effective Marketo setup. Tips, GDPR compliance and best practices included by Sylvain Davril

Dynamic Chat and LiveChat Marketo: A Revolution in Customer Interaction

Discover how Dynamic Chat and LiveChat Marketo transform customer engagement into a personalized, interactive experience. Enter the era of dynamic communication!

Marketo Office Hours

What are Marketo Office Hours? It is a free weekly support hour where Marketo…

[Infographic]- The Best Weapons for Taming the Hydra of Poor Data Quality

  Like Arthur and his knights facing the Hydra, every marketing decision-maker must carefully…

[Infographic] – CRM nightmares!

HD monster graphics: CRM nightmares! You dreamt about it again last night… Hordes of…

[Infographic] – 6 steps to digital maturity in B2B marketing

Are you about to (re)embark on the race to transform your digital marketing? You’ve…

Elevate your marketing automation game: the ultimate guide to delegating campaigns

The current landscape of marketing automation is characterized by rapid technological advancements, increased data-driven…

[Infographic] – Unleash the magic of delegating campaigns

Welcome, weary marketers, to the enchanted kingdom where the wand of delegation is mightier…

Marketo Email Personalization: A Modern-Day Arthurian Tale

In a blend of the magical and the modern, let’s explore Marketo email personalization…

How to Implement GDPR Compliance in B2B Marketing through a Robust Preference Centre

Introduction: In the labyrinthine world of digital marketing, akin to an alchemist’s laboratory, navigating…

Why delegating your Marketo campaigns is your secret weapon

In the grand tapestry of modern marketing strategies, there lies a secret weapon, as…

GDPR compliance quiz: take the ultimate quiz with Léonard!

In the heart of Renaissance Italy, amid the genius of Leonardo da Vinci’s inventions,…

[Infographic] – GDPR Compliance checklist

5 rules for your GDPR Compliance – checklist In our checklist, you’ll find all…

Evaluate the degree of digital maturity of your SME

What is your digital marketing maturity level? How do you know if your company…

Test your Marketo skills

Evaluate your level of use of the Marketo tool in order to determine what…

Marketo Resources: did you know?

Did you know how much we can use Marketo resources to deliver a memorable…

Are you ready for Marketo?

11 questions about your marketing strategy and organization that will determine if you should…

Data Quality: where are you standing?

Do you measure the impacts of bad data? How do you fight poor data…

Data Quality: Did you know?

Assess your knowledge on data quality management. Do you know why it is important…

[Infographic] – the goals of conversational marketing

In recent years, conversational marketing has become the new inbound marketing tool for brands…

[Infographic] – Data Quality cheat sheet

In recent years, data has become the new grail of business. But only if…

[Infographic] – The 5 keys to Data Quality

In recent years, data has become the new grail of business. But the data…

[Infographic] – The 7 causes of marketing automation failure

Download our HD Infographic: The 7 causes of marketing automation failure Marketing automation has…

Marketo Certified Professional Exam Preparation Online Training

Who is this training for? You have increased your skills on Marketo and you…

Triggers or real-time marketing in Marketo

🧙‍♂️⚔️👑 Embark on a journey of strategy and foresight with #MerlinLeonard and discover real-time…

Proving the value of marketing with Marketo’s Opportunity Influence Analyzer

🏰🧙‍♂️Salutations from the magical dominions of Merlin/Leonard! 🧙‍♂️🏰 Today’s tale from King Arthur’s 🤴court…

Use your CRM Business Model in Marketo for a better Customer Marketing thanks to Marketo Custom Objects

🔮✨👑 [Marketo Tip #05 – Your business model comes to life with Marketo] 👑✨🔮…

Increase your productivity in Marketo thanks to a great foldering and the Marketo naming convention

👑✨ Listen up, you valiant knights of the Round Table! ✨👑 The kingdom of…

Stop the press ! How to correctly stop a launched Marketo Campaign !

🔮 Marketo Tip #03: Stop Your Marketo Campaigns with Ease and Avoid Problems! 👑…

Find out how to track your site visitors with Marketo

👑 Discover the new Marketo Tip! Track visitors to your site with Marketo. 👀…

Know how to interpret Marketo emailing reports

👑 Arthur, noble king of Camelot, are you lost in the meandering numbers of…

Marketo Certified Expert Exam Preparation Online Training

Who is this training for? You have increased your skills on Marketo and you…

The Disappointed of Marketing Automation strike back

Faced with the radical change in buyer behavior, marketing automation and new methods to…

Tips on Marketo : Web Personalization

Sylvain Davril gives some tips on Marketo Web Personalization. Tips on Marketo Web Personalization The…

Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI

Hello, I’m Sylvain Davril from Merlin/Leonard. Today, I’d like to share with you a…

Marketo Advanced Online Training

Who is this training for? You are a project manager or in charge of…

Marketo Essentials Online Training

Who is this Marketo Essentials training for? You are a marketing manager, operational marketing…

Rediscover the Power of Your Marketing: Marketo-CRM Integration with Vertify

In the vast world of digital marketing magic, seamless integration between Marketo and your…

MOH – Marketo CRM integration – Take back control!

Whether you have Pipedrive, Zoho CRM, Sugar CRM, an in-house CRM or even Salesforce…

Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo…

MOH – Landing Pages, Emails, and Forms – Best practices and trends!

An hour to discover some of our creations and give you ideas for your…

GDPR and data security in 2022

The General Data Protection Regulation (GDPR) came into force in May 2018. Its aim…

Little Leonard’s Encyclopedia #2: Personas

Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

Conversational marketing: Definition and benefits

For a few years now, conversational marketing has been a new inbound marketing tool…

Marketing dashboard heat maps click-open Marketo

Our marketing automation and CRM solutions are limited in terms of reporting, especially for…

Switching from Paperboard to Marketo

Today’s topic is how to go from a campaign plan on paperboard to Marketo:…

Content management – Marketo Office Hours special 05/07/2021

In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

Smart list and advanced flow

In Marketo, smartlists allow you to build specific user groups based on simple filters….

How to set up advanced reporting – ETL – datawarehouse – and Tableau Software

How to build your marketing dashboard

Improve your emails’ engagement through personal videos

Complete integration of Marketo and Google Analytics

Get the best out of your content with DivvyHQ

Magical personalization of emails with Velocity Script

Make a good first impression with Web Personalization

Landing pages best practices

Next-gen webinars with TwentyThree

Build a quiz with Outgrow

Smart list and advanced flow II

Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

Transform your videos in Leads Machines with TwentyThree

Acquisition Tracking

Chantier Data Quality: the ultimate guide

Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

Data Quality : Marketing stack ?

To fight a multi-headed hydra, it is essential to choose your weapons well in…

Align Marketing and Sales with Oneinsight

Breaking Silos: How Marketo CRM Synchronization Transforms Sales and Marketing Strategies

Discover the secrets behind Marketo CRM synchronization for Salesforce and Microsoft Dynamics CRMs.

Presentation and integration of Outgrow

This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

Webinar best practices

Webinar best practices

Email creation in Marketo

This session was dedicated to tips and best practices around email creation in Marketo….

Deciphering the GDPR Full Form: Venturing into Merlin/Leonard’s Communication Preference Centre

In the boundless realm of data protection, the GDPR full form – General Data…

Generix Group • Clara Guénand

Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

Why do you need to improve data quality?

If you read the specialized press, you must know that data is the new…

Data Quality: the 5 keys

Merlin finally shares with us his magic formula to fight poor data quality –…

Murex • Aurélie Turquier

Discover the return of experience of Aurélie Turquier of Murex, who uses the services…

Marketing OPS – Team organization

This session was dedicated to the organization of Marketing Ops teams and in particular…

What are the different conversational marketing solutions?

Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

Building effective customer segmentation

Data Quality & Marketo

This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…

AFP • Thomas Boykin

Read the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.

7 good practices for your preference center

The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

GDPR is 2 years old: quick review and setup of the preference center

2 years after the implementation of the GRPD (RGPD in French) by the European…

Subscribe to Marketo system alerts

Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…

Quiz and satisfaction questionnaire

How to create a quiz or a satisfaction questionnaire integrated to Marketo? Quiz and…

User rights management & Marketo Web Personalization

Sylvain Davril looks at the management of user rights of Marketo Web Personalization. User rights…

Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

Between a web page full of marketing blah blah blah and an online questionnaire,…

Build Marketo emails that won’t go unnoticed

Who has never heard “email marketing is dead”? Well, well, well! With over 90%…

Take back control of your Marketo CRM integration

Ok, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…

How does the Marketo Salesforce integration work?

How can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…

Engaging Marketo landing pages to boost conversion!

We are in the middle of a schizophrenia when we have to make Landing…

GDPR consent: 5 ideas to turn your preference center to your advantage!

The General Data Protection Regulation – GDPR – has been subject to many interpretations…

14 ideas to boost your Marketo forms

I explain in this article how to extend the functionality of your Marketo forms,…

Xeno’s Conversational Marketing to increase engagement

How to increase the conversion of your website thanks to conversational marketing (Live chat…

GDPR: Visit of Merlin/Leonard Communications Preference Center

How to build a GDPR-compliant communications preference center with Marketo? How to limit unsubscribes…

Integration of Marketo with an external database

Sylvain Davril describes the steps to integrate Marketo with an external database (except Salesforce…

Marketo Email and dynamic attachment

Sylvain Davril presents how to add a dynamic attachment with the recipient. Marketo email…

QR Code & event

Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning. Scan…

Tracking site customer area and custom activities

Sylvain Davril discusses the problem of tracking activities on a customer space site whose…

How to share a customer journey and a campaign plan with Miro

Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

Pre-filling of Marketo forms

Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…

Marketo performance and form display problems

Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…

The 5 ingredients for a successful emailing

When he wrote to Vivian to win her heart, Merlin did not praise his…

Practicing Marketo without training: the 10 mistakes of the layman

Are you a digital native and understand any new interface you come across very…

How to get trained and learn all about Marketo

Your company has chosen Marketo and we congratulate it! You are about to discover…

Econocom: Marketo support boosts digital transformation

Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

[QUIZ] – Digital Marketing Maturity Gain Calculator

Quiz: Evaluate the level of digital marketing maturity of your company

What is your digital marketing maturity level? How do you know if your company…

Delivering on commitments: SunTseu and the genesis of the customer experience

It’s sometimes hard to trust someone at first, especially if they are a potential…

Marketing automation without strategy is only ruin… of the weapon!

The royal way to crash your digital marketing: bet everything on the marketing automation…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

Little Leonard’s Encyclopedia #3: Content Marketing

Doing inbound marketing without first defining a content marketing strategy is a bit like…

Put a turbo in your marketing engine with lead nurturing

On October 16th of this year, the intelligent marketing automation solution provider Plezi gave…

Monster infographic: CRM nightmares!

You dreamt about it again last night… Hordes of zombie duplicates were attacking you,…

Maturity of B2B digital marketing: the “Demand Generation” (4/7)

Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

Artificial intelligence Marketing automation: the solution to overcome the last obstacles

Your progress on the path to digital maturity has allowed you to align sales…

The preference center: the gateway to the customer experience

The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…

Digital Customer Experience: a beacon in the night

You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

Poor Marketing: the three deadly sins of the marketer

The Mercator is your bible and Seth Godin your spiritual guide. You are full…

Infographic: Achieving digital maturity in 6 steps

Are you getting ready to (re)embark on the race to transform your digital marketing?…

What is good marketing? Three fundamentals to never forget!

Marketing has come a long way since the digital revolution, the emergence of social…

How to upgrade your prospecting machine?

Back in 2016, I had a feeling that this marketing automation and inbound marketing…

Marketing automation project failure: how to recover?

Often poorly deployed or oversized, marketing automation tools can lead you straight into the…

How I converted to marketing automation

Running a company is not always easy… And I have learned a lot from…

Little Leonard’s Encyclopedia #1: Marketing Automation

We talk to you about marketing automation, lead generation and gated content and… you…

B2B digital marketing maturity: the first three months and the content strategy (2/7)

The maturity of B2B digital marketing continued… As a reminder, here is the first…

Maturity of B2B digital marketing: the implementation of marketing automation (3/7)

After preparing the base camp to start your digital marketing climb, and the launch…

B2B Digital Marketing Maturity: Prepare for the Long Journey (1/7)

First in a 7-part series on digital marketing maturity, find out today how to…

Coffee, croissants, Marketo special “Demand Generation”

It was already back to school last week… But for those who braved the…

GDPR: what to expect and how to prepare?

The new General Data Protection Regulation (GDPR), you’ve heard about it at the local…

Improve your Customer Journey with Content Marketing

In this blog you will read several times that it is now essential to…

Stop making Com…

… engage in conversations with your prospects. During the Client Nomination Club on April…

Succeed in the international deployment of your marketing automation project

You have decided to equip yourself with a solution for an international deployment of…

Calculate your marketing ROI with Marketo and Kaspersky

To be able to calculate your marketing ROI with Marketo (return on investment) in…

The importance of using a Marketo certified company

In order to get started on Marketo, it is important to be accompanied by…

Tracking on Marketo

When you hear the word “tracking”, the first words that come to your mind…

Pilot your content marketing with Limber

In the article “how to align my content strategy and my customer journey”, we…

Send emails efficiently with Marketo

« The best marketing doesn’t feel like marketing. » Tom Fishburne – Marketoon Studios What…

The applications on Marketo

You want to install new Marketo applications to optimize its operation but you do…

How to integrate Marketo with your IS and CRM

You are about to buy Marketo and you wonder if you can integrate it…

Social media and Marketo

Over the last few years, we have witnessed a major evolution in consumer habits…

Omni channel Marketing: personalize your website according to the user with Marketo

Personalize your website according to the user – all in real time, Real Time…

Manage a content library in Marketo

In Marketo, all your content is grouped in the Design Studio, this is where…

How to measure the ROI of your campaigns in Marketo?

Marketo is a comprehensive platform, not least because you can measure ROI – the…

How to personalize your content in Marketo?

Thanks to Marketo you now have a platform that allows you to automate all…

How do I align my content strategy with my customer journey?

That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…

Allocadia helps you justify your Marketing Investments

You have just come out of the management committee, and your CEO has just…

10 signs that you are ready for marketing automation

  To improve its customer journey and relationship, your company will most likely opt…

Gamification or the art of using games in your business

We saw in the previous article that personal branding is as important for a…

(Re)Taking control of Marketo

Is Marketo software like a bicycle? To take in hand a new tool, whatever…

Loyalty in the age of customer experience

Retention. You will often hear that it costs less than acquisition. “It’s always easier…

My first steps on Marketo with the Quick Start

You’ve probably already heard of marketing automation but you don’t have a very clear…

Marketing budget nightmare with a spreadsheet

In September, you will surely start again this infernal circle that is the creation…

Retargeting & acquisition

Who doesn’t dream of having a second chance? That possibility of being able to…

Aligning Your Sales and Marketing Teams: A Practical Guide

SunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…

The steps of a Digital Marketing revolution

Switching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…

Smart Data, green campaigns

How do you engage your leads/prospects through the use of data? This is the…

Challenges and opportunities of a marketing automation solution

After Sylvain’s introduction, the floor was taken by Cécile Maindron, Senior Manager in charge…

The 5 rules of modern marketing

Modern marketing is about customer engagement, which in turn is about a number of…

Automate your prospecting

Let’s continue the interventions of the Marketing Engagement Breakfast with the presentation of Nicolas…

From Outbound Marketing to Smart Outbound Marketing

You’re a fan of Thai food and yet you still get messages about Mexican…

ROI and Digital Marketing

A crowd at the doors of the stores, stamping their feet, ready for the…

Personal branding, amplification and ambassador community

Knowing how to promote yourself: personal branding We all have in our hearts the…

Improve results by aligning sales and marketing

The image of team sports as a metaphor for teamwork is as old as…

10 good reasons to choose Marketo

You’ve heard a lot about it and you’d like to acquire this new “toy”…

Integrate Marketo to CRM with our application

Marketo CRM Generic Sales Insight from SunTseu Since December 2014, the entire Merlin/Leonard team is proud…

The new rules of marketing

How digital marketing can improve the customer experience (3/4) <<Previous article: Old school marketing:…

The importance of the marketing automation solution and concrete examples at Marketo

How Digital Marketing can improve the customer experience (4/4) << Previous post: The new…

The “old school” marketing: communication saturation and blind steering

<< Previous post: Customer Experience and the importance of the customer journey   SunTseu…

The customer experience and the importance of the customer journey

SunTseu – les fondamentaux du Digital Marketing part 1 from SunTseu   A great time For…

Customer journey modeling, the first step towards a successful customer experience!

Let’s say I decide to go to the movies this weekend. I have several…

Introduction to Customer Experience in 8 points

  Point 1: What is Customer Experience? The customer experience is the set of…

Marketing automation deciphered

“In our marketing department, people are drowning in Excel …” If this is the…