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  • Marketo Certified Professional Exam Preparation Online Training

    Who is this training for? You have increased your skills on Marketo and you…

  •   VideosMarketo

    Triggers or real-time marketing in Marketo

    Marketo Tip #07

    🧙‍♂️⚔️👑 Embark on a journey of strategy and foresight with #MerlinLeonard and discover real-time…

  •   VideosMarketo

    Proving the value of marketing with Marketo’s Opportunity Influence Analyzer

    Marketo Tip #06

    🏰🧙‍♂️Salutations from the magical dominions of Merlin/Leonard! 🧙‍♂️🏰 Today’s tale from King Arthur’s 🤴court…

  •   VideosMarketoSalesforce

    Use your CRM Business Model in Marketo for a better Customer Marketing thanks to Marketo Custom Objects

    Marketo Tip #05

    🔮✨👑 [Marketo Tip #05 – Your business model comes to life with Marketo] 👑✨🔮…

  •   VideosMarketo

    Increase your productivity in Marketo thanks to a great foldering and the Marketo naming convention

    Marketo Tip #04

    👑✨ Listen up, you valiant knights of the Round Table! ✨👑 The kingdom of…

  •   VideosMarketo

    Stop the press ! How to correctly stop a launched Marketo Campaign !

    Marketo Tip #03

    🔮 Marketo Tip #03: Stop Your Marketo Campaigns with Ease and Avoid Problems! 👑…

  •   VideosMarketo

    Find out how to track your site visitors with Marketo

    Marketo Tip #02

    👑 Discover the new Marketo Tip! Track visitors to your site with Marketo. 👀…

  •   VideosMarketo

    Know how to interpret Marketo emailing reports

    Marketo Tip #01

    👑 Arthur, noble king of Camelot, are you lost in the meandering numbers of…

  • Marketo Certified Expert Exam Preparation Online Training

    Who is this training for? You have increased your skills on Marketo and you…

  • The Disappointed of Marketing Automation strike back

    6 most common mistakes

    Faced with the radical change in buyer behavior, marketing automation and new methods to…

  • Tips on Marketo : Web Personalization

    Marketo Office Hours - 15/11/19

    Sylvain Davril gives some tips on Marketo Web Personalization. Tips on Marketo Web Personalization Thetips…

  • Create beautiful email & LP Marketo templates with OTOWUI

    Marketo Office Hour - January 27, 2023

    We present OTOWUI this Friday in our #Marketoofficehour @10AM CET with Charles. First impressions…

  • Marketo Advanced Online Training

    Who is this training for? You are a project manager or in charge of…

  • Marketo Essentials Online Training

    Who is this Marketo Essentials training for? You are a marketing manager, operational marketing…

  •   Virtual roundtablesMarketoVertify

    Marketo CRM Integration – Take back control with Vertify!

    Marketo Office Hour - January 13th 2023

    Integrating Adobe Marketo with your CRM is key to a better marketing. And with…

  • MOH – Marketo CRM integration – Take back control!

    Whether you have Pipedrive, Zoho CRM, Sugar CRM, an in-house CRM or even Salesforce…

  •   VideosMarketo

    Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

    Marketo Office hour - December 22, 2022

    What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo…

  • MOH – Landing Pages, Emails, and Forms – Best practices and trends!

    An hour to discover some of our creations and give you ideas for your…

  • Little Leonard’s Encyclopedia #2: Personas

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Conversational marketing: Definition and benefits

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Switching from Paperboard to Marketo

    Marketo office hours - 18/06/2021

    Today’s topic is how to go from a campaign plan on paperboard to Marketo:…

  • Content management – Marketo Office Hours special 05/07/2021

    Marketo Office Hours special 05/07/2021

    In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

  • Smart list and advanced flow

    Marketo Office Hours

    In Marketo, smartlists allow you to build specific user groups based on simple filters….

  • Smart list and advanced flow II

    Marketo Office Hours - 30/04/21

    Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

  • Chantier Data Quality: the ultimate guide

    Everything you need to settle the matter

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Data Quality : Marketing stack ?

    Better understand the different solutions and their functionalities

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

  • Integration : Marketo & CRM

    Marketo Office Hours - 05/02/21

    This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

  •   PostsOutgrow

    Presentation and integration of Outgrow

    Marketo Office Hours - 26/02/21

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

  • Email creation in Marketo

    Marketo office hours - 05/03/21

    This session was dedicated to tips and best practices around email creation in Marketo….

  • GDPR and Preference Center

    Marketo Office Hours - 29/01/21

    This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…

  • Generix Group • Clara Guénand

    Marketing Manager

    Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

  • Why do you need to improve data quality?

    Data Quality : Introduction

    If you read the specialized press, you must know that data is the new…

  • Data Quality: the 5 keys

    The "Checklist"

    Merlin finally shares with us his magic formula to fight poor data quality –…

  • Murex • Aurélie Turquier

    Marketing Operations Manager

    Discover the return of experience of Aurélie Turquier of Murex, who uses the services…

  • Marketing OPS – Team organization

    Marketo Office Hours - 22/01/21

    This session was dedicated to the organization of Marketing Ops teams and in particular…

  • What are the different conversational marketing solutions?

    Marketing stack

    Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

  • Data Quality & Marketo

    Marketo Office Hours - 15/01/21

    This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…

  • AFP • Thomas Boykin

    Head of CRM and Marketing Automation

    Read the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.

  • 7 good practices for your preference center

    Our advice

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

  • Subscribe to Marketo system alerts

    Marketo Office Hours - 15/11/19

    Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…

  • Quiz and satisfaction questionnaire

    Marketo Office Hours - 15/11/19

    How to create a quiz or a satisfaction questionnaire integrated to Marketo? Quiz and…

  • User rights management & Marketo Web Personalization

    Marketo Office Hours - 15/11/19

    Sylvain Davril looks at the management of user rights of Marketo Web Personalization. User rights…

  •   PostsOutgrow

    Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

    Our viewpoint

    Between a web page full of marketing blah blah blah and an online questionnaire,…

  • Build Marketo emails that won’t go unnoticed

    The Complete Guide

    Who has never heard “email marketing is dead”? Well, well, well! With over 90%…

  • Take back control of your Marketo CRM integration

    Our advice

    Ok, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…

  •   PostsSalesforce

    How does the Marketo Salesforce integration work?

    Our explanations

    How can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…

  • Engaging Marketo landing pages to boost conversion!

    Our advice

    We are in the middle of a schizophrenia when we have to make Landing…

  • GDPR consent: 5 ideas to turn your preference center to your advantage!

    Our advice

    The General Data Protection Regulation – GDPR – has been subject to many interpretations…

  • 14 ideas to boost your Marketo forms

    Our advice

    I explain in this article how to extend the functionality of your Marketo forms,…

  • Xeno’s Conversational Marketing to increase engagement

    Marketo Office Hours - 20/12/19

    How to increase the conversion of your website thanks to conversational marketing (Live chat…

  • GDPR: Visit to the Merlin/Leonard Communications Preference Center

    Marketo office hours - 22/11/19

    How to build a GDPR compliant communications preference center with Marketo? How to limit…

  • Integration of Marketo with an external database

    Marketo Office Hours - 15/11/19

    Sylvain Davril describes the steps to integrate Marketo with an external database (except Salesforce…

  • Marketo Email and dynamic attachment

    Marketo Office Hours - 15/11/19

    Sylvain Davril presents how to add a dynamic attachment with the recipient. Marketo email…

  • QR Code & event

    Marketo Office Hours - 15/11/19

    Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning. Scan…

  • Tracking site customer area and custom activities

    Marketo Office Hours - 25/10/19

    Sylvain Davril discusses the problem of tracking activities on a customer space site whose…

  • How to share a customer journey and a campaign plan with Miro

    Marketo Office Hours - 08/11/19

    Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

  • Pre-filling of Marketo forms

    Marketo Office Hours - 25/10/19

    Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…

  • Marketo performance and form display problems

    Marketo Office Hours - 25/10/19

    Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…

  • The 5 ingredients for a successful emailing

    Our advice

    When he wrote to Vivian to win her heart, Merlin did not praise his…

  • Practicing Marketo without training: the 10 mistakes of the layman

    The basics

    Are you a digital native and understand any new interface you come across very…

  • How to get trained and learn all about Marketo

    Our advice

    Your company has chosen Marketo and we congratulate it! You are about to discover…

  • Econocom: Marketo support boosts digital transformation

    Customer Case

    Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

  • [QUIZ] – Digital Marketing Maturity Gain Calculator

    Our advice

    Progressing in digital marketing maturity is an indispensable marketing strategy”… “We must adopt new…

  • Quiz: Evaluate the level of digital marketing maturity of your company

    Our advice

    What is your digital marketing maturity level? How do you know if your company…

  • Delivering on commitments: SunTseu and the genesis of the customer experience

    My testimony

    It’s sometimes hard to trust someone at first, especially if they are a potential…

  • Marketing automation without strategy is only ruin… of the weapon!

    Our advice

    The royal way to crash your digital marketing: bet everything on the marketing automation…

  • How to build your marketing budget in 2019?

    Our advice

    With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

  • Little Leonard’s Encyclopedia #3: Content Marketing

    Our advice

    Doing inbound marketing without first defining a content marketing strategy is a bit like…

  • Put a turbo in your marketing engine with lead nurturing

    Our advice

    On October 16th of this year, the intelligent marketing automation solution provider Plezi gave…

  • Monster infographic: CRM nightmares!

    Our explanations

    You dreamt about it again last night… Hordes of zombie duplicates were attacking you,…

  • Maturity of B2B digital marketing: the “Demand Generation” (4/7)

    Our advice

    Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

  • Artificial intelligence Marketing automation: the solution to overcome the last obstacles

    Our point of view

    Your progress on the path to digital maturity has allowed you to align sales…

  • The preference center: the gateway to the customer experience

    Our point of view

    The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…

  • Digital Customer Experience: a beacon in the night

    Our point of view

    You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

  • Poor Marketing: the three deadly sins of the marketer

    Our perspective

    The Mercator is your bible and Seth Godin your spiritual guide. You are full…

  • Infographic: Achieving digital maturity in 6 steps

    Our advice

    Are you getting ready to (re)embark on the race to transform your digital marketing?…

  • What is good marketing? Three fundamentals to never forget!

    The basics

    Marketing has come a long way since the digital revolution, the emergence of social…

  • How to upgrade your prospecting machine?

    Our point of view

    Back in 2016, I had a feeling that this marketing automation and inbound marketing…

  • Marketing automation project failure: how to recover?

    Our advice

    Often poorly deployed or oversized, marketing automation tools can lead you straight into the…

  • How I converted to marketing automation

    My testimony

    Running a company is not always easy… And I have learned a lot from…

  • Little Leonard’s Encyclopedia #1: Marketing Automation

    Our advice

    We talk to you about marketing automation, lead generation and gated content and… you…

  • B2B digital marketing maturity: the first three months and the content strategy (2/7)

    Our advice

    The maturity of B2B digital marketing continued… As a reminder, here is the first…

  • Maturity of B2B digital marketing: the implementation of marketing automation (3/7)

    Our advice

    After preparing the base camp to start your digital marketing climb, and the launch…

  • B2B Digital Marketing Maturity: Prepare for the Long Journey (1/7)

    Our advice

    First in a 7-part series on digital marketing maturity, find out today how to…

  • Coffee, croissants, Marketo special “Demand Generation”

    It was already back to school last week… But for those who braved the…

  • GDPR: what to expect and how to prepare?

    Our explanations

    The new General Data Protection Regulation (GDPR), you’ve heard about it at the local…

  • Improve your Customer Journey with Content Marketing

    Our point of view

    In this blog you will read several times that it is now essential to…

  • Stop making Com…

    Our vpoint of view

    … engage in conversations with your prospects. During the Client Nomination Club on April…

  • Succeed in the international deployment of your marketing automation project

    Our advice

    You have decided to equip yourself with a solution for an international deployment of…

  • Calculate your marketing ROI with Marketo and Kaspersky

    Instructions for use

    To be able to calculate your marketing ROI with Marketo (return on investment) in…

  • The importance of using a Marketo certified company

    Our explanations

    In order to get started on Marketo, it is important to be accompanied by…

  • Tracking on Marketo

    The Guide

    When you hear the word “tracking”, the first words that come to your mind…

  • Pilot your content marketing with Limber

    The Guide

    In the article “how to align my content strategy and my customer journey”, we…

  • Send emails efficiently with Marketo

    Our advice

    « The best marketing doesn’t feel like marketing. » Tom Fishburne – Marketoon Studios What…

  • The applications on Marketo

    The basics

    You want to install new Marketo applications to optimize its operation but you do…

  • How to integrate Marketo with your IS and CRM

    The Guide

    You are about to buy Marketo and you wonder if you can integrate it…

  • Social media and Marketo

    Our point of view

    Over the last few years, we have witnessed a major evolution in consumer habits…

  • Omni channel Marketing: personalize your website according to the user with Marketo

    The Guide

    Personalize your website according to the user – all in real time, Real Time…

  • Manage a content library in Marketo

    The basics

    In Marketo, all your content is grouped in the Design Studio, this is where…

  • How to measure the ROI of your campaigns in Marketo?

    The Guide

    Marketo is a comprehensive platform, not least because you can measure ROI – the…

  • How to personalize your content in Marketo?

    The basics

    Thanks to Marketo you now have a platform that allows you to automate all…

  • How do I align my content strategy with my customer journey?

    The Guide

    That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…

  • Allocadia helps you justify your Marketing Investments

    Our point of view

    You have just come out of the management committee, and your CEO has just…

  • 10 signs that you are ready for marketing automation

    The "Checklist"

      To improve its customer journey and relationship, your company will most likely opt…

  • Gamification or the art of using games in your business

    Our explanations

    We saw in the previous article that personal branding is as important for a…

  • (Re)Taking control of Marketo

    The Guide

    Is Marketo software like a bicycle? To take in hand a new tool, whatever…

  • Loyalty in the age of customer experience

    Give your customers a funny, enriching and if possible unique and moving experience

    Retention. You will often hear that it costs less than acquisition. “It’s always easier…

  • My first steps on Marketo with the Quick Start

    Testimonial

    You’ve probably already heard of marketing automation but you don’t have a very clear…

  • Marketing budget nightmare with a spreadsheet

    Our point of view

    In September, you will surely start again this infernal circle that is the creation…

  • Retargeting & acquisition

    The Guide

    Who doesn’t dream of having a second chance? That possibility of being able to…

  • Aligning Your Sales and Marketing Teams: A Practical Guide

    The Guide

    SunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…

  • The steps of a Digital Marketing revolution

    Our advice

    Switching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…

  • Smart Data, green campaigns

    Our point of view

    How do you engage your leads/prospects through the use of data? This is the…

  • Challenges and opportunities of a marketing automation solution

    Talend Testimony

    After Sylvain’s introduction, the floor was taken by Cécile Maindron, Senior Manager in charge…

  • The 5 rules of modern marketing

    Our point of view

    Modern marketing is about customer engagement, which in turn is about a number of…

  • Automate your prospecting

    Testimony- IKO System

    Let’s continue the interventions of the Marketing Engagement Breakfast with the presentation of Nicolas…

  • From Outbound Marketing to Smart Outbound Marketing

    Our advice

    You’re a fan of Thai food and yet you still get messages about Mexican…

  • ROI and Digital Marketing

    Our advice

    A crowd at the doors of the stores, stamping their feet, ready for the…

  • Personal branding, amplification and ambassador community

    Our point of view

    Knowing how to promote yourself: personal branding We all have in our hearts the…

  • Improve results by aligning sales and marketing

    Our advice

    The image of team sports as a metaphor for teamwork is as old as…

  • 10 good reasons to choose Marketo

    Our viewpoint

    You’ve heard a lot about it and you’d like to acquire this new “toy”…

  • Integrate Marketo to CRM with our application

    Our explanations

    Marketo CRM Generic Sales Insight from SunTseu Since December 2014, the entire Merlin/Leonard team is proud…

  • The new rules of marketing

    Our advice

    How digital marketing can improve the customer experience (3/4) <<Previous article: Old school marketing:…

  • The importance of the marketing automation solution and concrete examples at Marketo

    Our explanations

    How Digital Marketing can improve the customer experience (4/4) << Previous post: The new…

  • The “old school” marketing: communication saturation and blind steering

    How Digital Marketing can improve the customer experience (2/4)

    << Previous post: Customer Experience and the importance of the customer journey   SunTseu…

  • The customer experience and the importance of the customer journey

    How Digital Marketing can improve the Customer Experience ? (1/4)

    SunTseu – les fondamentaux du Digital Marketing part 1 from SunTseu   A great time For…

  • Customer journey modeling, the first step towards a successful customer experience!

    Let’s say I decide to go to the movies this weekend. I have several…

  • Introduction to Customer Experience in 8 points

    Delivering a memorable customer experience

      Point 1: What is Customer Experience? The customer experience is the set of…

  • Marketing automation deciphered

    The basics

    “In our marketing department, people are drowning in Excel …” If this is the…