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[Infographic]- The Best Weapons for Taming the Hydra of Poor Data Quality
Your Strategic Arsenal for Data WarfareLike Arthur and his knights facing the Hydra, every marketing decision-maker must carefully…
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InfographicsSalesforce
[Infographic] – CRM nightmares!
Do you have a serious data quality problem?HD monster graphics: CRM nightmares! You dreamt about it again last night… Hordes of…
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[Infographic] – 6 steps to digital maturity in B2B marketing
A magna carta to keep you on trackAre you about to (re)embark on the race to transform your digital marketing? You’ve…
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InfographicsMarketo
[Infographic] – Unleash the magic of delegating campaigns
Transform your marketing with a wave of our wand!Welcome, weary marketers, to the enchanted kingdom where the wand of delegation is mightier…
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VideosMarketo
Marketo Email Personalization: A Modern-Day Arthurian Tale
Marketo Tip #15 - Summoning Engagement: How Marketo's Personalization Tokens are the Modern Excalibur of Email MarketingIn a blend of the magical and the modern, let’s explore Marketo email personalization…
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VideosMarketo
How to Implement GDPR Compliance in B2B Marketing through a Robust Preference Centre
Marketo Tip #19 - The Locksmith's Alchemist's Laboratory: Mastering GDPR Compliance in B2B MarketingIntroduction: In the labyrinthine world of digital marketing, akin to an alchemist’s laboratory, navigating…
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GDPR compliance quiz: take the ultimate quiz with Léonard!
Unveil Leonardo Da Vinci's Secrets: The Ultimate GDPR Compliance Quiz for B2B Marketers!In the heart of Renaissance Italy, amid the genius of Leonardo da Vinci’s inventions,…
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InfographicsMarketo
[Infographic] – GDPR Compliance checklist
Discover our best practices5 rules for your GDPR Compliance – checklist In our checklist, you’ll find all…
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Evaluate the degree of digital maturity of your SME
What is your digital marketing maturity level? How do you know if your company…
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QuizzesMarketo
Test your Marketo skills
Evaluate your level of use of the Marketo tool in order to determine what…
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QuizzesMarketo
Marketo Resources: did you know?
Did you know how much we can use Marketo resources to deliver a memorable…
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Are you ready for Marketo?
11 questions about your marketing strategy and organization that will determine if you should…
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Data Quality: where are you standing?
Do you measure the impacts of bad data? How do you fight poor data…
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Data Quality: Did you know?
Assess your knowledge on data quality management. Do you know why it is important…
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InfographicsXeno App
[Infographic] – the goals of conversational marketing
In recent years, conversational marketing has become the new inbound marketing tool for brands…
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InfographicsMarketo
[Infographic] – Data Quality cheat sheet
Follow our recommendations to build your Data Quality planIn recent years, data has become the new grail of business. But only if…
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InfographicsMarketo
[Infographic] – The 5 keys to Data Quality
Merlin finally shares his magic formulaIn recent years, data has become the new grail of business. But the data…
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InfographicsMarketo
[Infographic] – The 7 causes of marketing automation failure
Avoiding the pitfalls of marketing automation: an in-depth exploration of the 7 common pitfallsDownload our HD Infographic: The 7 causes of marketing automation failure Marketing automation has…
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Marketo Certified Professional Exam Preparation Online Training
Who is this training for? You have increased your skills on Marketo and you…
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VideosMarketo
Triggers or real-time marketing in Marketo
Marketo Tip #07🧙♂️⚔️👑 Embark on a journey of strategy and foresight with #MerlinLeonard and discover real-time…
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VideosMarketo
Proving the value of marketing with Marketo’s Opportunity Influence Analyzer
Marketo Tip #06🏰🧙♂️Salutations from the magical dominions of Merlin/Leonard! 🧙♂️🏰 Today’s tale from King Arthur’s 🤴court…
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Use your CRM Business Model in Marketo for a better Customer Marketing thanks to Marketo Custom Objects
Marketo Tip #05🔮✨👑 [Marketo Tip #05 – Your business model comes to life with Marketo] 👑✨🔮…
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VideosMarketo
Increase your productivity in Marketo thanks to a great foldering and the Marketo naming convention
Marketo Tip #04👑✨ Listen up, you valiant knights of the Round Table! ✨👑 The kingdom of…
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VideosMarketo
Stop the press ! How to correctly stop a launched Marketo Campaign !
Marketo Tip #03🔮 Marketo Tip #03: Stop Your Marketo Campaigns with Ease and Avoid Problems! 👑…
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VideosMarketo
Find out how to track your site visitors with Marketo
Marketo Tip #02👑 Discover the new Marketo Tip! Track visitors to your site with Marketo. 👀…
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VideosMarketo
Know how to interpret Marketo emailing reports
Marketo Tip #01👑 Arthur, noble king of Camelot, are you lost in the meandering numbers of…
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Marketo Certified Expert Exam Preparation Online Training
Who is this training for? You have increased your skills on Marketo and you…
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The Disappointed of Marketing Automation strike back
6 most common mistakesFaced with the radical change in buyer behavior, marketing automation and new methods to…
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Tips on Marketo : Web Personalization
Marketo Office Hours - 15/11/19Sylvain Davril gives some tips on Marketo Web Personalization. Tips on Marketo Web Personalization Thetips…
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Create beautiful email & LP Marketo templates with OTOWUI
Marketo Office Hour - January 27, 2023We present OTOWUI this Friday in our #Marketoofficehour @10AM CET with Charles. First impressions…
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Marketo Advanced Online Training
Who is this training for? You are a project manager or in charge of…
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Marketo Essentials Online Training
Who is this Marketo Essentials training for? You are a marketing manager, operational marketing…
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Marketo CRM Integration – Take back control with Vertify!
Marketo Office Hour - January 13th 2023Integrating Adobe Marketo with your CRM is key to a better marketing. And with…
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MOH – Marketo CRM integration – Take back control!
Whether you have Pipedrive, Zoho CRM, Sugar CRM, an in-house CRM or even Salesforce…
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VideosMarketo
Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!
Marketo Office hour - December 22, 2022What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo…
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MOH – Landing Pages, Emails, and Forms – Best practices and trends!
An hour to discover some of our creations and give you ideas for your…
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GDPR and data security in 2022
Everything you need to know about GDPR and data security for B2B marketing in 2022The General Data Protection Regulation (GDPR) came into force in May 2018. Its aim…
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Little Leonard’s Encyclopedia #2: Personas
Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…
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Conversational marketing: Definition and benefits
For a few years now, conversational marketing has been a new inbound marketing tool…
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Switching from Paperboard to Marketo
Marketo office hours - 18/06/2021Today’s topic is how to go from a campaign plan on paperboard to Marketo:…
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Content management – Marketo Office Hours special 05/07/2021
Marketo Office Hours special 05/07/2021In this session of Marketing Office Hours, we’ll talk about planning and organizing your…
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Smart list and advanced flow
Marketo Office HoursIn Marketo, smartlists allow you to build specific user groups based on simple filters….
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Smart list and advanced flow II
Marketo Office Hours - 30/04/21Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…
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Chantier Data Quality: the ultimate guide
Everything you need to settle the matterPoor data quality is the evil that plagues marketing campaigns. In this article, Léonard…
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Data Quality : Marketing stack ?
Better understand the different solutions and their functionalitiesTo fight a multi-headed hydra, it is essential to choose your weapons well in…
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Integration : Marketo & CRM
Marketo Office Hours - 05/02/21This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…
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PostsOutgrow
Presentation and integration of Outgrow
Marketo Office Hours - 26/02/21This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…
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Email creation in Marketo
Marketo office hours - 05/03/21This session was dedicated to tips and best practices around email creation in Marketo….
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Virtual roundtablesMarketo
Deciphering the GDPR Full Form: Venturing into Merlin/Leonard’s Communication Preference Centre
Marketo Office Hours - 29/01/2021In the boundless realm of data protection, the GDPR full form – General Data…
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Generix Group • Clara Guénand
Marketing ManagerRead the testimony of Clara Guénand, Generix Group, Marketing Manager.
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Why do you need to improve data quality?
Data Quality : IntroductionIf you read the specialized press, you must know that data is the new…
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Data Quality: the 5 keys
The "Checklist"Merlin finally shares with us his magic formula to fight poor data quality –…
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Murex • Aurélie Turquier
Marketing Operations ManagerDiscover the return of experience of Aurélie Turquier of Murex, who uses the services…
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Marketing OPS – Team organization
Marketo Office Hours - 22/01/21This session was dedicated to the organization of Marketing Ops teams and in particular…
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What are the different conversational marketing solutions?
Marketing stackConversational marketing tools allow brands and businesses to improve the customer experience and attract…
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Data Quality & Marketo
Marketo Office Hours - 15/01/21This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…
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AFP • Thomas Boykin
Head of CRM and Marketing AutomationRead the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.
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7 good practices for your preference center
Our adviceThe preference center (PC) is an ideal tool for optimizing the customer experience, provided…
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GDPR is 2 years old: quick review and setup of the preference center
Our point of view2 years after the implementation of the GRPD (RGPD in French) by the European…
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Subscribe to Marketo system alerts
Marketo Office Hours - 15/11/19Sylvain Davril talks about this handy underused feature: subscribe to system alerts marketo. Subscribe…
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Quiz and satisfaction questionnaire
Marketo Office Hours - 15/11/19How to create a quiz or a satisfaction questionnaire integrated to Marketo? Quiz and…
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User rights management & Marketo Web Personalization
Marketo Office Hours - 15/11/19Sylvain Davril looks at the management of user rights of Marketo Web Personalization. User rights…
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PostsOutgrow
Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow
Our viewpointBetween a web page full of marketing blah blah blah and an online questionnaire,…
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Build Marketo emails that won’t go unnoticed
The Complete GuideWho has never heard “email marketing is dead”? Well, well, well! With over 90%…
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Take back control of your Marketo CRM integration
Our adviceOk, I’m aware: talking about Marketo CRM integration is not the most glamorous topic!…
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PostsSalesforce
How does the Marketo Salesforce integration work?
Our explanationsHow can Marketo Salesforce integration drive revenue? Marketing and sales are too often separated…
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Engaging Marketo landing pages to boost conversion!
Our adviceWe are in the middle of a schizophrenia when we have to make Landing…
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PostsMarketo
GDPR consent: 5 ideas to turn your preference center to your advantage!
Our recommendationsThe General Data Protection Regulation – GDPR – has been subject to many interpretations…
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14 ideas to boost your Marketo forms
Our adviceI explain in this article how to extend the functionality of your Marketo forms,…
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Xeno’s Conversational Marketing to increase engagement
Marketo Office Hours - 20/12/19How to increase the conversion of your website thanks to conversational marketing (Live chat…
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Virtual roundtablesMarketo
GDPR: Visit of Merlin/Leonard Communications Preference Center
Marketo Office Hours - 22/11/2019How to build a GDPR-compliant communications preference center with Marketo? How to limit unsubscribes…
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Integration of Marketo with an external database
Marketo Office Hours - 15/11/19Sylvain Davril describes the steps to integrate Marketo with an external database (except Salesforce…
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Marketo Email and dynamic attachment
Marketo Office Hours - 15/11/19Sylvain Davril presents how to add a dynamic attachment with the recipient. Marketo email…
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QR Code & event
Marketo Office Hours - 15/11/19Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning. Scan…
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Tracking site customer area and custom activities
Marketo Office Hours - 25/10/19Sylvain Davril discusses the problem of tracking activities on a customer space site whose…
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How to share a customer journey and a campaign plan with Miro
Marketo Office Hours - 08/11/19Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…
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Pre-filling of Marketo forms
Marketo Office Hours - 25/10/19Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…
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Marketo performance and form display problems
Marketo Office Hours - 25/10/19Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…
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The 5 ingredients for a successful emailing
Our adviceWhen he wrote to Vivian to win her heart, Merlin did not praise his…
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Practicing Marketo without training: the 10 mistakes of the layman
The basicsAre you a digital native and understand any new interface you come across very…
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How to get trained and learn all about Marketo
Our adviceYour company has chosen Marketo and we congratulate it! You are about to discover…
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E-booksMarketo
Econocom: Marketo support boosts digital transformation
Customer CaseDiscover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…
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[QUIZ] – Digital Marketing Maturity Gain Calculator
Our adviceProgressing in digital marketing maturity is an indispensable marketing strategy”… “We must adopt new…
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Quiz: Evaluate the level of digital marketing maturity of your company
Our adviceWhat is your digital marketing maturity level? How do you know if your company…
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Delivering on commitments: SunTseu and the genesis of the customer experience
My testimonyIt’s sometimes hard to trust someone at first, especially if they are a potential…
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Marketing automation without strategy is only ruin… of the weapon!
Our adviceThe royal way to crash your digital marketing: bet everything on the marketing automation…
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How to build your marketing budget in 2019?
Our adviceWith Leonard, we decided to launch remote workshops (the famous webinars) around our approach…
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Little Leonard’s Encyclopedia #3: Content Marketing
Our adviceDoing inbound marketing without first defining a content marketing strategy is a bit like…
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Put a turbo in your marketing engine with lead nurturing
Our adviceOn October 16th of this year, the intelligent marketing automation solution provider Plezi gave…
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Monster infographic: CRM nightmares!
Our explanationsYou dreamt about it again last night… Hordes of zombie duplicates were attacking you,…
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Maturity of B2B digital marketing: the “Demand Generation” (4/7)
Our adviceHere, at last, is the continuation of the journey towards B2B digital marketing maturity!…
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Artificial intelligence Marketing automation: the solution to overcome the last obstacles
Our point of viewYour progress on the path to digital maturity has allowed you to align sales…
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The preference center: the gateway to the customer experience
Our point of viewThe preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…
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Digital Customer Experience: a beacon in the night
Our point of viewYou’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…
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Poor Marketing: the three deadly sins of the marketer
Our perspectiveThe Mercator is your bible and Seth Godin your spiritual guide. You are full…
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Infographic: Achieving digital maturity in 6 steps
Our adviceAre you getting ready to (re)embark on the race to transform your digital marketing?…
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What is good marketing? Three fundamentals to never forget!
The basicsMarketing has come a long way since the digital revolution, the emergence of social…
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How to upgrade your prospecting machine?
Our point of viewBack in 2016, I had a feeling that this marketing automation and inbound marketing…
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PostsMarketo
Marketing automation project failure: how to recover?
Our advicesOften poorly deployed or oversized, marketing automation tools can lead you straight into the…
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How I converted to marketing automation
My testimonyRunning a company is not always easy… And I have learned a lot from…
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Little Leonard’s Encyclopedia #1: Marketing Automation
Our adviceWe talk to you about marketing automation, lead generation and gated content and… you…
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B2B digital marketing maturity: the first three months and the content strategy (2/7)
Our adviceThe maturity of B2B digital marketing continued… As a reminder, here is the first…
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Maturity of B2B digital marketing: the implementation of marketing automation (3/7)
Our adviceAfter preparing the base camp to start your digital marketing climb, and the launch…
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B2B Digital Marketing Maturity: Prepare for the Long Journey (1/7)
Our adviceFirst in a 7-part series on digital marketing maturity, find out today how to…
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Coffee, croissants, Marketo special “Demand Generation”
It was already back to school last week… But for those who braved the…
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PostsMarketo
GDPR: what to expect and how to prepare?
Our explanationsThe new General Data Protection Regulation (GDPR), you’ve heard about it at the local…
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Improve your Customer Journey with Content Marketing
Our point of viewIn this blog you will read several times that it is now essential to…
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Stop making Com…
Our vpoint of view… engage in conversations with your prospects. During the Client Nomination Club on April…
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Succeed in the international deployment of your marketing automation project
Our adviceYou have decided to equip yourself with a solution for an international deployment of…
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Calculate your marketing ROI with Marketo and Kaspersky
Instructions for useTo be able to calculate your marketing ROI with Marketo (return on investment) in…
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The importance of using a Marketo certified company
Our explanationsIn order to get started on Marketo, it is important to be accompanied by…
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Tracking on Marketo
The GuideWhen you hear the word “tracking”, the first words that come to your mind…
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Pilot your content marketing with Limber
The GuideIn the article “how to align my content strategy and my customer journey”, we…
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Send emails efficiently with Marketo
Our advice« The best marketing doesn’t feel like marketing. » Tom Fishburne – Marketoon Studios What…
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The applications on Marketo
The basicsYou want to install new Marketo applications to optimize its operation but you do…
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How to integrate Marketo with your IS and CRM
The GuideYou are about to buy Marketo and you wonder if you can integrate it…
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Social media and Marketo
Our point of viewOver the last few years, we have witnessed a major evolution in consumer habits…
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Omni channel Marketing: personalize your website according to the user with Marketo
The GuidePersonalize your website according to the user – all in real time, Real Time…
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Manage a content library in Marketo
The basicsIn Marketo, all your content is grouped in the Design Studio, this is where…
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How to measure the ROI of your campaigns in Marketo?
The GuideMarketo is a comprehensive platform, not least because you can measure ROI – the…
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How to personalize your content in Marketo?
The basicsThanks to Marketo you now have a platform that allows you to automate all…
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How do I align my content strategy with my customer journey?
The GuideThat’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…
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Allocadia helps you justify your Marketing Investments
Our point of viewYou have just come out of the management committee, and your CEO has just…
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10 signs that you are ready for marketing automation
The "Checklist"To improve its customer journey and relationship, your company will most likely opt…
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Gamification or the art of using games in your business
Our explanationsWe saw in the previous article that personal branding is as important for a…
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(Re)Taking control of Marketo
The GuideIs Marketo software like a bicycle? To take in hand a new tool, whatever…
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Loyalty in the age of customer experience
Give your customers a funny, enriching and if possible unique and moving experienceRetention. You will often hear that it costs less than acquisition. “It’s always easier…
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My first steps on Marketo with the Quick Start
TestimonialYou’ve probably already heard of marketing automation but you don’t have a very clear…
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Marketing budget nightmare with a spreadsheet
Our point of viewIn September, you will surely start again this infernal circle that is the creation…
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Retargeting & acquisition
The GuideWho doesn’t dream of having a second chance? That possibility of being able to…
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Aligning Your Sales and Marketing Teams: A Practical Guide
The GuideSunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…
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The steps of a Digital Marketing revolution
Our adviceSwitching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…
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Smart Data, green campaigns
Our point of viewHow do you engage your leads/prospects through the use of data? This is the…
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Challenges and opportunities of a marketing automation solution
Talend TestimonyAfter Sylvain’s introduction, the floor was taken by Cécile Maindron, Senior Manager in charge…
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The 5 rules of modern marketing
Our point of viewModern marketing is about customer engagement, which in turn is about a number of…
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Automate your prospecting
Testimony- IKO SystemLet’s continue the interventions of the Marketing Engagement Breakfast with the presentation of Nicolas…
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From Outbound Marketing to Smart Outbound Marketing
Our adviceYou’re a fan of Thai food and yet you still get messages about Mexican…
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ROI and Digital Marketing
Our adviceA crowd at the doors of the stores, stamping their feet, ready for the…
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Personal branding, amplification and ambassador community
Our point of viewKnowing how to promote yourself: personal branding We all have in our hearts the…
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Improve results by aligning sales and marketing
Our adviceThe image of team sports as a metaphor for teamwork is as old as…
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10 good reasons to choose Marketo
Our viewpointYou’ve heard a lot about it and you’d like to acquire this new “toy”…
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Integrate Marketo to CRM with our application
Our explanationsMarketo CRM Generic Sales Insight from SunTseu Since December 2014, the entire Merlin/Leonard team is proud…
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The new rules of marketing
Our adviceHow digital marketing can improve the customer experience (3/4) <<Previous article: Old school marketing:…
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The importance of the marketing automation solution and concrete examples at Marketo
Our explanationsHow Digital Marketing can improve the customer experience (4/4) << Previous post: The new…
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The “old school” marketing: communication saturation and blind steering
How Digital Marketing can improve the customer experience (2/4)<< Previous post: Customer Experience and the importance of the customer journey SunTseu…
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The customer experience and the importance of the customer journey
How Digital Marketing can improve the Customer Experience ? (1/4)SunTseu – les fondamentaux du Digital Marketing part 1 from SunTseu A great time For…
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Customer journey modeling, the first step towards a successful customer experience!
Let’s say I decide to go to the movies this weekend. I have several…
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Introduction to Customer Experience in 8 points
Delivering a memorable customer experiencePoint 1: What is Customer Experience? The customer experience is the set of…
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Marketing automation deciphered
The basics“In our marketing department, people are drowning in Excel …” If this is the…