Email and dynamic attachment

Marketo Office Hours - 15/11/19

Sylvain Davril presents how to add a dynamic attachment with the recipient.

Marketo email and dynamic attachment

Question :

How to attach to a Marketo email a different attachment for the 900 recipients?

The facts:

Attachments in Marketo must be loaded into Marketo which generates a unique URL per JV.

The email should then include the link to that URL either in the text of the email or behind an image.

If the attachment is stored on a public space with a unique URL, you can also use this URL directly in the email Marketo

The solution:

the URL of the files in Marketo is of the form

https://go.merlinleonard.com/rs/XXX-YYY-123/images/<filename>

  • where XXX-YYY-123 is the Munchkin Id of your instance
  • Where <filename> is the exact name of the file you uploaded to Marketo for example “kitten.jpg”

It is therefore possible to make the URL of the attachment dynamic if the email is used in the file name

For example

If you want to send a personalized brochure to 900 recipients, you should name the brochures :

> Brochure_<email>.pdf

(brochure_sylvain.davril@merlinleonard.com.pdf)

The brochures will then be stored in Marketo in the form:

https://go.merlinleonard.com/rs/XXX-YYY-123/images/Brochure_<email>.pdf

You can then call up each personalized brochure in your email using the email token:

https://go.merlinleonard.com/rs/XXX-YYY-123/images/Brochure_{{lead.email address}}.pdf

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Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.