For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.

  • Chantier Data Quality: the ultimate guide

    Marketing Automation • 4 April 2021

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Generix Group • Clara Guénand

    Testimonials • 3 March 2021

    Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

  • Data Quality: the 5 keys

    Marketing Automation • 25 February 2021

    Merlin finally shares with us his magic formula to fight poor data quality –…

  • Murex • Aurélie Turquier

    Testimonials • 23 February 2021

    Discover the return of experience of Aurélie Turquier of Murex, who uses the services…

  • Data Quality & Marketo

    This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…

  • AFP • Thomas Boykin

    Testimonials • 3 January 2021

    Read the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.

  • Delivering on commitments: SunTseu and the genesis of the customer experience

    Customer Experience • 6 December 2018

    It’s sometimes hard to trust someone at first, especially if they are a potential…

  • Digital Customer Experience: a beacon in the night

    Customer Experience • 5 September 2018

    You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

  • Improve your Customer Journey with Content Marketing

    Customer Experience • 21 June 2017

    In this blog you will read several times that it is now essential to…

  • Send emails efficiently with Marketo

    Marketing Automation • 31 May 2016

    « The best marketing doesn’t feel like marketing. » Tom Fishburne – Marketoon Studios What…

  • How to measure the ROI of your campaigns in Marketo?

    Marketing Automation • 5 February 2016

    Marketo is a comprehensive platform, not least because you can measure ROI – the…

  • How to personalize your content in Marketo?

    Marketing Automation • 17 December 2015

    Thanks to Marketo you now have a platform that allows you to automate all…