-
Little Leonard’s Encyclopedia #2: Personas
Marketing Automation • 8 April 2022
Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…
-
Smart list and advanced flow
Marketing Automation • 17 January 2022
In Marketo, smartlists allow you to build specific user groups based on simple filters….
-
Content management – Marketo Office Hours special 05/07/2021
Uncategorized • 17 January 2022
In this session of Marketing Office Hours, we’ll talk about planning and organizing your…
-
Switching from Paperboard to Marketo
Uncategorized • 17 January 2022
Today’s topic is how to go from a campaign plan on paperboard to Marketo:…
-
Smart list and advanced flow II
Marketing Automation • 30 April 2021
Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…
-
Chantier Data Quality: the ultimate guide
Marketing Automation • 4 April 2021
Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…
-
Presentation and integration of Outgrow
Marketo Office Hours • 22 March 2021
This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…
-
Integration : Marketo & CRM
Marketing Automation • 22 March 2021
This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…
-
GDPR and Preference Center
Marketing Automation • 9 March 2021
This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…
-
Generix Group • Clara Guénand
Testimonials • 3 March 2021
Read the testimony of Clara Guénand, Generix Group, Marketing Manager.
-
Data Quality: the 5 keys
Marketing Automation • 25 February 2021
Merlin finally shares with us his magic formula to fight poor data quality –…
-
Murex • Aurélie Turquier
Testimonials • 23 February 2021
Discover the return of experience of Aurélie Turquier of Murex, who uses the services…
Sylvain
For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.