For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.

  • Little Leonard’s Encyclopedia #2: Personas

    Marketing Automation • 8 April 2022

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Smart list and advanced flow

    Marketing Automation • 17 January 2022

    In Marketo, smartlists allow you to build specific user groups based on simple filters….

  • Content management – Marketo Office Hours special 05/07/2021

    Uncategorized • 17 January 2022

    In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

  • Switching from Paperboard to Marketo

    Uncategorized • 17 January 2022

    Today’s topic is how to go from a campaign plan on paperboard to Marketo:…

  • Smart list and advanced flow II

    Marketing Automation • 30 April 2021

    Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

  • Chantier Data Quality: the ultimate guide

    Marketing Automation • 4 April 2021

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Presentation and integration of Outgrow

    Marketo Office Hours • 22 March 2021

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…

  • Integration : Marketo & CRM

    Marketing Automation • 22 March 2021

    This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

  • GDPR and Preference Center

    Marketing Automation • 9 March 2021

    This session was dedicated to the GDPR (General Data Protection Regulation) and the communication…

  • Generix Group • Clara Guénand

    Testimonials • 3 March 2021

    Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

  • Data Quality: the 5 keys

    Marketing Automation • 25 February 2021

    Merlin finally shares with us his magic formula to fight poor data quality –…

  • Murex • Aurélie Turquier

    Testimonials • 23 February 2021

    Discover the return of experience of Aurélie Turquier of Murex, who uses the services…