Unlock your GDPR Compliance with Merlin/Leonard
Enter the laboratory of the locksmith's alchemist, where magic and genius combine to protect your company's data.
Marketers' Challenges with GDPR
Regulatory vagueness
What data can actually be collected? What legal bases should be invoked in each campaign?
The Complexity of Marketo
How to properly configure opt-in fields, forms, and preference centers without causing chaos in your database?
Consent tracking
How to track, prove, and above all update your contacts’ consents?
The risk of non-compliance
A simple mistake can awaken the dragons of the CNIL, or worse, undermine the trust of your customers.
🔍 Express GDPR audit
A short module to identify your main compliance gaps in Marketo. Ideal for teams looking for an initial overview before embarking on a more ambitious project. ➡️ Delivery: audit presentation, recommendations, estimate of the work required.
Our offer: a working preference center in Marketo
Auditing your Marketo instance
GDPR status report (tracking, forms, consent management programs).
UX Design of the Preference Center
Ergonomics, segmentation logic, accessibility.
Development and Integration
A responsive, multilingual preference center if needed, perfectly integrated into your Marketo.
CRM/Marketo synchronization
GDPR status report (tracking, forms, consent management programs).
Team Training
To ensure autonomy and good long-term management.
Documentation & Maintenance Plan
Because a good spell works better when it's well written.
Test your GDPR compliance with our quiz!
Before summoning Merlin or Leonard, test your knowledge. A fun and informative 7-question course that will reveal: Your compliance points Your blind spots And an initial assessment of your risks (and opportunities!) Take the quiz!
Who is this offer for?
Marketing Managers
Concerned about compliance, but lost in the Marketo jungle.
DPOs and legal officers
Looking for a partner capable of implementing GDPR requirements in a marketing automation tool.
CRM/marketing automation teams
Who want to combine marketing performance and compliance, without sacrificing the fluidity of customer journeys.
Why entrust your Marketo preference center to us?
Preference centers realized
GDPR constraints covered
discussions with specialist lawyers and multiple legal departments
Your GDPR checklist
In our checklist, you'll find all our best practices for: refining your preference center improving the quality of your data creating a better customer experience and ensuring GDPR compliance! Download the checklist
En savoir plus sur le RGPD à travers nos articles
7 Best Practices for Your Preference Center
The preference center (PC) is an ideal tool for optimizing the customer experience, provided you follow certain best practices. Read the article
GDPR Consent: Our Feedback
5 ideas to turn your preference center to your advantage! Read the article
The Preference Center: The Gateway to the Customer Experience
The preference center is the ideal tool for permission marketing. Discover the benefits of the preference center by Merlin/Leonard. Read the article
Frequently asked questions
Do I need a preference center if I already have an unsubscribe link in my emails?+
Yes, absolutely. The unsubscribe link is mandatory, but it's not enough. The preference center allows your contacts to choose what they want to receive, rather than unsubscribing entirely. It's a great way to reduce churn, provide better service, and, of course, strengthen your compliance.
Can I combine multiple marketing purposes under one opt-in button?+
No, the CNIL is very clear: each purpose must be subject to separate consent. For example, commercial prospecting by email, subscribing to a newsletter, or sending personalized content must be separated. In Marketo, this often involves managing multiple consent fields, but it's the key to strong compliance.
How can I prove that my contacts have given their consent?+
Marketo doesn't do this natively, but we have solutions for that! Thanks to smart programs, tracking fields, and a little cleverness, you can record the date, source, and context of consent. This evidence can be useful in the event of an audit or complaint. At Merlin/Leonard, we help you implement this properly.
Can you be GDPR compliant without sacrificing marketing performance?+
Of course, and that's the whole point. A good GDPR system builds trust and allows you to work with a more engaged base. You gain in lead quality, deliverability, and brand image. With the right Marketo tools, it's entirely possible to balance performance and compliance.