Training · Self-paced
Marketo Advanced self-paced

Access Marketo Advanced self-paced training whenever you want ! For intermediate users, with assistance from certified experts. Price per person.
Terms of access: upon confirmation of registration
Platform access
90 days
Duration
21 hours
Level
Intermediate / Advanced
- Ideal for intermediate users
- 172 videos of 7 hours in total with Sylvain Davril, the French Marketo expert
- 29 exercises to practice the lessons
- 33 quizzes to lock in your understanding
- Step-by-step guide to your event, nurturing and advanced nurturing programs
- A final evaluation
- 6 coaching sessions
- Qualiopi pack to finance your training (OPCO)!
- No prerequisites to access the training
A satisfaction rate of 4.8/5 on average for participants to date (13/07/2023)
people have already completed the Advanced training to date (13/07/2023)
Training Objectives
You will deepen the notions covered in the First Steps and the Essentials, with the best tips and tricks from our experts.
You will practice by creating program templates that you can easily clone later to save time.
Workshops are designed to get you working in Marketo from the simplest to the most advanced campaign.
These campaigns, once completed, will be both models and production campaigns for the newsletter, events and your nurturing scenarios…
Our methodology is based on short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the concept presented.
Campaigns created during the workshops
- Email campaign + A/B testing (Newsletter or prospecting campaign)
- Event / Webinar
- Nurturing and Advanced Nurturing
Reports will be created in each campaign.
And much more for successful marketing:
- The best examples of screenplays in Merlin/Leonard
- Sylvain's tips
- Step-by-step guides to successful campaigns
- and answers to all your questions by our experts!
This course should be of particular interest to you if…
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
- You will be managing Marketo for your team and need to know the solution at your fingertips
- You must create and make available marketing campaign templates for other departments or subsidiaries
This training is not open to marketing agencies and consultants.
It is recommended to have previously completed the Marketo Essentials training to be able to take the Marketo Advanced training.

Gain full autonomy on Marketo and start creating your campaigns - Training's details
20 lessons · 225 topics
01General conditions of the training
02Introduction5 topics
- 001 - Training objectives
- 003 - Prerequisites
- 004 - Training materials
- 005 - Training principles
- 006 - Coaching Sessions
03Advanced presentation of Marketo27 topics
- 010 - Why using Miro in addition to Marketo
- 014 - Advanced Navigation - Introduction
- 015 - Advanced navigation - Linking instances together for easy switch
- 016 - Test your knowledge
- 017 - Advanced Navigation - Linking instances together to exchange programs
- 018 - Test your knowledge
- 019 - Advanced Navigation - View the Marketo program library
- 020 - Test your knowledge
- 021 - Advanced navigation - Subscribe to notifications
- 022 - Exercise
- 023 - Test your knowledge
- 024 - Advanced Navigation - Local search and global search
- 025 - Test your knowledge
- 026 - Advanced navigation - Audit trail
- 027 - Test your knowledge
- 028 - Advanced navigation - To go further > Marketo tip on Web Perso
- 028bis - Test your knowledge
- 029 - What is Marketo ABM ? (course not yet available, coming soon)
- 030 - Test your knowledge (test pas encore disponible, arrive bientôt)
- 033 - Advanced navigation - Going further > Setting up an effective naming convention
- 034 - Advanced Navigation - Using the community well
- 035 - Test your knowledge
- 036 - Advanced navigation - Using the support
- 037 - Test your knowledge
- 038 - Advanced Navigation - Focus on 2021 features
- 039 - Test your knowledge
- 040 - Advanced navigation - Fighting click bots
04Database - Persons and fields17 topics
- 051 - Important fields in Marketo
- 051 - Important fields in Marketo
- 052 - Test your knowledge
- 054 - Test your knowledge
- 055 - Creating fields in Marketo
- 056 - Test your knowledge
- 057 - Blocking updates onto fields
- 058 - Exercise
- 059 - Test your knowledge
- 060 - Hiding fields
- 061 - Test your knowledge
- 062 - To go further > Marketo tip on Don't get tangled up in creating Marketo fields
- 063 - Test your knowledge
- 064 - Going Further > Marketo tip on Finding the right information in Marketo
- 065 - Test your knowledge
- 066 - Manual action on a person
- 067 - Test your knowledge
05Marketo Advanced Presentation - Coaching Session1 topic
- Marketo Advanced Presentation - Coaching Session 1: Questions and Answers
06Email Program - Advanced42 topics
- 200 - Introducing the Emailing Program
- 201 - Test your knowledge
- 205 - Email Channel Verification
- 206 - Exercise
- 207 - Test your knowledge
- 210 - Creation of the Emailing Program
- 211 - Exercise
- 212 - Test your knowledge
- 215 - Target selection
- 216 - Exercise
- 220 - Preparing the email
- 221 - Exercise
- 230 - Preparation of Smart Campaigns for status advancement
- 231 - Test your knowledge
- 232 - Smart Campaigns for Status Advancement - Delivered
- 233 - Exercise
- 234 - Smart Campaigns for Status Advancement - Open
- 235 - Exercise
- 236 - Smart Campaigns for Status Advancement - Clicked
- 237 - Exercise
- 238 - Smart Campaigns for Status Advancement - Multiple Clicks
- 239 - Exercise
- 240 - Smart Campaigns for Status Advancement - Bounced
- 241 - Exercise
- 242 - Smart Campaigns for Status Advancement - Unsubscribed
- 243 - Exercise
- 244 - Conclusion of Smart Campaigns for status advancement
- 249 - Test your email and campaign
- 250 - Launch of the campaign
- 252 - Analyze your sending with the Email Performance Report and Email Link Performance
- 253 - Exercise
- 254 - Going Further - Marketo Tip on Interpreting Email Numbers
- 255 - To go further - Marketo Tip on Better interpreting perf emails thanks to segmentations
- 256 - Going Further - Marketo Tip on Cross-referencing Email Performance Reports with Segmentation
- 260 - To go further - Marketo tip on Personalize your emails with tokens
- 261 - Test your knowledge
- 262 - To go further - Marketo tip on email alerts to sales people
- 263 - Test your knowledge
- 264 - Going further - Marketo tip on Avoiding shame by testing your images
- 265 - Test your knowledge
- 266 - Going Further - Marketo tip on Understanding why emails are not delivered
- 267 - Test your knowledge
07Email Program - Advanced - Assessment
08Email Program - Advanced - Coaching Session1 topic
- Advanced Email Program - Coaching Session #2: Questions and Answers
09Email A/B Testing Program19 topics
- 270 - Email A/B test preparation
- 272 - A/B testing on the email subject line
- 273 - Exercise
- 274 - A/B testing on whole emails
- 275 - Exercise
- 276 - A/B testing on sending time
- 277 - Exercise
- 280 - A/B testing on the sender
- 281 - Exercise
- 290 - Conducting the tests
- 291 - Exercise
- 295 - Analyzing the results during the test
- 296 - Analyzing the results after the test
- 297 - Exercise
- 300 - Calculation of optimal sample size
- 301 - Exercise
- 305 - Not sent emails : communication limits
- 310 - Not sent emails: Smart Campaigns security
- 311 - Forgot to activate flow campaigns
10Email A/B Testing Program - Evaluation
11Email A/B Testing Program - Coaching Session1 topic
- Email A/B Testing Program - Coaching Session #3: Questions and Answers
12Event Program55 topics
- 400 - Presentation of the Event Program
- 401 - Training materials
- 410 - Creating the Event Program
- 411 - Exercise
- 420 - Example of a real Targeting
- 425 - Creating a test list
- 426 - Exercise
- 430 - Analysis of a live M/L form
- 435 - Creating the form - Step 1
- 436 - Exercise
- 435 - Creating the form - Step 2
- 438 - Exercise
- 435 - Creating the form - Step 3
- 440 - Exercise
- 435 - Creating the form - Step 4
- 442 - Exercise
- 450 - Import of Templates and analysis of Marketo templates
- 451 - Exercise
- 460 - Analysis of the Merlin/Leonard Event template
- 470 - Creation of the registration LP
- 471 - Exercise
- 475 - Changing the URL of your LP
- 480 - Making an LP dynamic with a segment
- 481 - Exercise
- 485 - Creating of the Thank You LP
- 486 - Exercise
- 490 - Presentation of emails and creating the invitation email
- 491 - Exercise
- 495 - Email personalization
- 496 - Exercise
- 501 - Exercice
- 505 - Creating reminder emails
- 510 - Creating the invitation and reminders smart campaigns
- 511 - Exercise
- 515 - Campaign notification in the event of the registration form being filled out
- 516 - Exercise
- 517 - Inserting a "Save the Date
- 518 - Exercise
- 519 - Using Addevent.com for Save the Date
- 520 - Using Date tokens for the invitation campaign
- 525 - Alternative for sending reminders
- 526 - Exercise
- 530 - Campaigns to change Invited and Registered status
- 531 - Exercise
- 550 - Welcoming registrants on the big day with Marketo Event
- 551 - Exercise
- 552 - Checking participants in Marketo
- 555 - Greeting participants on their arrival with a welcome email
- 556 - Exercise
- 565 - Import attendees with a list if no tablet
- 566 - Exercise
- 570 - Managing the "No Show"
- 571 - Exercise
- 575 - Post-event emails
- 576 - Exercise
13Event Program - Evaluation
14Event Program - Coaching Session1 topic
- Program Event - Coaching Session #4: Questions and Answers
15Nurturing Program41 topics
- 600 - Telling a story the French way, or the American way
- 601 - Training materials
- 605 - Examples of nurturing in Merlin/Leonard - Simple story
- 606 - Example 2 - Nurturing for Sales
- 607 - Example 3 - Post Boat Show Nurturing
- 608 - The "Nurture" channel
- 609 - Exercise
- 610 - Nurturing Program creation and options
- 611 - Exercise
- 612 - Creating subfolders
- 613 - Exercise
- 615 - Creating content streams and options
- 616 - Exercise
- 617 - Beware of these two traps
- 620 - Creating content emails
- 621 - Exercise
- 625 - Adding emails to content streams
- 626 - Exercise
- 630 - Smart Campaign to add people in Nurturing - Past event
- 631 - Exercise
- 632 - Smart Campaign to add people in Nurturing - Future Event
- 633 - Exercise
- 635 - Pause Smart Campaign
- 636 - Exercise
- 637 - Exite Pause Smart Campaign
- 638 - Exercise
- 640 - Change Stream Smart Campaign - Score
- 641 - Exercise
- 642 - Change Stream Smart Campaign - End of Stream
- 643 - Exercise
- 645 - Smart Campaign for status " Engaged "
- 646 - Exercise
- 650 - Smart Campaign for Status "Form Filled-Out"
- 651 - Exercise
- 652 - Member status. Should we manage it?
- 653 - Security - an email is sent only once
- 655 - Testing your Nurturing
- 656 - Exercise
- 660 - Analyze results with the Engagement Stream Performance dashboard and report
- 661 - Exercise
- 670 - Conclusion
16Nurturing Program - Assessment
17Nurturing Program - Coaching Session1 topic
- Nurturing Program - Coaching Session #5: Questions and Answers
18Advanced Nurturing Program13 topics
- 700 - Introduction, why "advanced" nurturing?
- 710 - Presentation of an Advanced Nurturing Program
- 715 - Creation of a dedicated channel for Default email programs within nurturing
- 716 - Exercise
- 720 - Creating the EM-1-1 program and cloning the email
- 721- Exercise
- 725 - Creating of the email sending smart campaign
- 726 - Exercise
- 730 - Status Change Campaigns
- 731 - Exercise
- 735 - Inserting the program into the nurturing stream
- 736 - Exercise
- 740 - Conclusion
19Advanced Nurturing Program - Assessment
20Advanced Nurturing Program - Coaching Session1 topic
- Advanced Nurturing Program - Coaching Session #6: Questions and Answers
15%
Save 15% by choosing the Marketo First Step + Essentials + Advanced Pack self-paced now
What our clients say
“Having never used the Marketo marketing automation tool before, I needed a comprehensive training course on the tool and its many features. As I already had some knowledge of another tool in my previous experience, I opted for a 100% digital training course, interspersed with videoconference sessions with an expert, available to go deeper into a subject or ask questions on certain points I was still confused about. This training course was really very clear and rich, thanks in particular to the direct application in concrete examples of each function explained. What's more, the availability of the Merlin/Leonard team and the clarity of the explanations given enabled me to become autonomous with this tool very quickly and to be able to apply this training directly in my daily work. I highly recommend this training course, and advise you to choose the most complete package to become completely at ease with the Marketo tool.”

Marion Reynaud
Marketing Manager · Coffreo“I use Marketo daily in my professional activity, and this training allowed me to better understand, integrate practices and tips to save time and optimize my use of Marketo. I was able to progress at my own pace, the training is divided into modules composed of short theoretical videos, followed by quizzes, exercises to properly integrate each stage. It is therefore a very concrete training that allows you to understand and immediately apply the learning. The coaching sessions also allow you to answer practical questions. I recommend this training, whatever the level, to train concretely and at your own pace and to have immediate results.”

Mariko De Frenne
Marketing Manager · Abilways“Being fairly new to using Marketo, I followed the Merlin/Leonard self-paced training course. I started with the First Steps trainingn then Essentials, to finish with the Advanced. These trainings are very well detailed and allow to appropriate ourselves the Marketo tool in a record time and understand its different uses. The course makes us develop our skills and the exercises allow us to put the theory acquired into practice. Finally, Sylvain and Vincent were both very available when I had questions or comments which, again, is a real plus during e-learning training.”

Michaël Detailleur
Lead Generation Marketer · Generix Group“Before embarking on this training course, I had no notion of Marketing Automation and even less of Marketo. The Merlin/Leonard training course enabled me to explore the tool's initial functionalities, to discover the pillars of Marketing Automation and also to delve deeper into more complex subjects. Thanks to Sylvain's pedagogy, the modules of this e-learning course are accessible to everyone, from beginners to more advanced users. I was delighted to be able to take the Essentials and Advanced modules on my own. The e-learning formula is interesting because it allows you to practice regularly and progress at your own pace whenever you have free time. I can't recommend Merlin/Leonard's self-paced training enough!”

Julie Duhil
Junior Marketing Project Manager · My Money Bank“As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses. I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.”

David De Sousa
Marketing Automation Specialist · TD Synnex“Trained on the job by my colleagues, I was using Marketo without really understanding how it worked. The Marketo Essentials training course enabled me to fill this gap. I now have a good understanding of the specifics of each program, and can analyze the results of my campaigns more effectively. I can prepare my campaigns faster by following the method I've learned. I appreciated being able to organize my time as I wished, at my own pace, and being able to come back to the videos. The coaching sessions with Vincent were very useful. He answered all my questions and pointed me in the right direction.”

Marie-Hélène Pora
Customer Marketing Manager · CEGOSOur certified consultants
Sylvain Davril
Vincent Mauduit
Anne-Sophie Mazurek
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Frequently Asked Questions
What are the recommendations for a successful training?+
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training requires an basic knowledge of Marketo. We recommend that you have taken the Marketo Essentials training before the Marketo Advanced training, and that you have an Admin access. If you do not have access to a Marketo instance, do not hesitate to contact us
Do I get a certification for completing this course?+
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Are you Qualiopi certified? datadock?+
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.
Are your trainers competent?+
All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They'll gladly share their best tips and tricks for getting the most out of Marketo.
How it works
15 minutes to scope your need — or a direct quote by email.
Signed quote → invoice (OPCO possible). No online payment.
Our team activates your access — you receive your sign-in link by email.