Training · Instructor-led
Marketo Advanced instructor-led online

Build your Marketo expertise with a certified consultant in three days! For beginners and intermediate users.
Price for the 1st person, 50% off from the 2nd person.
Terms of access: access to training from the day following confirmation of registration, depending on the availability of the instructor
Duration
6 half-days (21 hours)
Level
Beginner / Intermediate
- Ideal for intermediate users
- A dedicated coach to accompany you and answer all your questions
- In-Depth Guide for the Email Program Template and A/B Testing
- Step-by-step guide to your event, nurturing and advanced nurturing programs
- A final evaluation
- Qualiopi pack to finance your training (OPCO)!
- No prerequisites to access the training
A satisfaction rate of 4.8/5 on average for participants to date (13/07/2023)
people have already completed the Advanced training to date (13/07/2023)
Training Objectives
You will deepen the notions covered in the First Steps and the Essentials, with the best tips and tricks from our experts.
You will practice by creating program templates that you can easily clone later to save time.
Workshops are designed to get you working in Marketo from the simplest to the most advanced campaign.
These campaigns, once completed, will be both models and production campaigns for the newsletter, events and your nurturing scenarios…
Our methodology is based on short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the concept presented.
Campaigns created during the workshops
- Email campaign + A/B testing (Newsletter or prospecting campaign)
- Event / Webinar
- Nurturing and Advanced Nurturing
Reports will be created in each campaign.
And much more for successful marketing:
- The best examples of screenplays in Merlin/Leonard
- Sylvain's tips
- Step-by-step guides to successful campaigns
- and answers to all your questions by our experts!
This course should be of particular interest to you if…
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
- You will be managing Marketo for your team and need to know the solution at your fingertips
- You must create and make available marketing campaign templates for other departments or subsidiaries
This training is not open to marketing agencies and consultants.
It is recommended to have previously completed the Marketo Essentials training to be able to take the Marketo Advanced training.

Gain full autonomy on Marketo and start creating your campaigns - Training's details
20 lessons · 225 topics
01General conditions of the training
02Introduction5 topics
- 001 - Training objectives
- 003 - Prerequisites
- 004 - Training materials
- 005 - Training principles
- 006 - Coaching Sessions
03Advanced presentation of Marketo27 topics
- 010 - Why using Miro in addition to Marketo
- 014 - Advanced Navigation - Introduction
- 015 - Advanced navigation - Linking instances together for easy switch
- 016 - Test your knowledge
- 017 - Advanced Navigation - Linking instances together to exchange programs
- 018 - Test your knowledge
- 019 - Advanced Navigation - View the Marketo program library
- 020 - Test your knowledge
- 021 - Advanced navigation - Subscribe to notifications
- 022 - Exercise
- 023 - Test your knowledge
- 024 - Advanced Navigation - Local search and global search
- 025 - Test your knowledge
- 026 - Advanced navigation - Audit trail
- 027 - Test your knowledge
- 028 - Advanced navigation - To go further > Marketo tip on Web Perso
- 028bis - Test your knowledge
- 029 - What is Marketo ABM ? (course not yet available, coming soon)
- 030 - Test your knowledge (test pas encore disponible, arrive bientôt)
- 033 - Advanced navigation - Going further > Setting up an effective naming convention
- 034 - Advanced Navigation - Using the community well
- 035 - Test your knowledge
- 036 - Advanced navigation - Using the support
- 037 - Test your knowledge
- 038 - Advanced Navigation - Focus on 2021 features
- 039 - Test your knowledge
- 040 - Advanced navigation - Fighting click bots
04Database - Persons and fields17 topics
- 051 - Important fields in Marketo
- 051 - Important fields in Marketo
- 052 - Test your knowledge
- 054 - Test your knowledge
- 055 - Creating fields in Marketo
- 056 - Test your knowledge
- 057 - Blocking updates onto fields
- 058 - Exercise
- 059 - Test your knowledge
- 060 - Hiding fields
- 061 - Test your knowledge
- 062 - To go further > Marketo tip on Don't get tangled up in creating Marketo fields
- 063 - Test your knowledge
- 064 - Going Further > Marketo tip on Finding the right information in Marketo
- 065 - Test your knowledge
- 066 - Manual action on a person
- 067 - Test your knowledge
05Marketo Advanced Presentation - Coaching Session1 topic
- Marketo Advanced Presentation - Coaching Session 1: Questions and Answers
06Email Program - Advanced42 topics
- 200 - Introducing the Emailing Program
- 201 - Test your knowledge
- 205 - Email Channel Verification
- 206 - Exercise
- 207 - Test your knowledge
- 210 - Creation of the Emailing Program
- 211 - Exercise
- 212 - Test your knowledge
- 215 - Target selection
- 216 - Exercise
- 220 - Preparing the email
- 221 - Exercise
- 230 - Preparation of Smart Campaigns for status advancement
- 231 - Test your knowledge
- 232 - Smart Campaigns for Status Advancement - Delivered
- 233 - Exercise
- 234 - Smart Campaigns for Status Advancement - Open
- 235 - Exercise
- 236 - Smart Campaigns for Status Advancement - Clicked
- 237 - Exercise
- 238 - Smart Campaigns for Status Advancement - Multiple Clicks
- 239 - Exercise
- 240 - Smart Campaigns for Status Advancement - Bounced
- 241 - Exercise
- 242 - Smart Campaigns for Status Advancement - Unsubscribed
- 243 - Exercise
- 244 - Conclusion of Smart Campaigns for status advancement
- 249 - Test your email and campaign
- 250 - Launch of the campaign
- 252 - Analyze your sending with the Email Performance Report and Email Link Performance
- 253 - Exercise
- 254 - Going Further - Marketo Tip on Interpreting Email Numbers
- 255 - To go further - Marketo Tip on Better interpreting perf emails thanks to segmentations
- 256 - Going Further - Marketo Tip on Cross-referencing Email Performance Reports with Segmentation
- 260 - To go further - Marketo tip on Personalize your emails with tokens
- 261 - Test your knowledge
- 262 - To go further - Marketo tip on email alerts to sales people
- 263 - Test your knowledge
- 264 - Going further - Marketo tip on Avoiding shame by testing your images
- 265 - Test your knowledge
- 266 - Going Further - Marketo tip on Understanding why emails are not delivered
- 267 - Test your knowledge
07Email Program - Advanced - Assessment
08Email Program - Advanced - Coaching Session1 topic
- Advanced Email Program - Coaching Session #2: Questions and Answers
09Email A/B Testing Program19 topics
- 270 - Email A/B test preparation
- 272 - A/B testing on the email subject line
- 273 - Exercise
- 274 - A/B testing on whole emails
- 275 - Exercise
- 276 - A/B testing on sending time
- 277 - Exercise
- 280 - A/B testing on the sender
- 281 - Exercise
- 290 - Conducting the tests
- 291 - Exercise
- 295 - Analyzing the results during the test
- 296 - Analyzing the results after the test
- 297 - Exercise
- 300 - Calculation of optimal sample size
- 301 - Exercise
- 305 - Not sent emails : communication limits
- 310 - Not sent emails: Smart Campaigns security
- 311 - Forgot to activate flow campaigns
10Email A/B Testing Program - Evaluation
11Email A/B Testing Program - Coaching Session1 topic
- Email A/B Testing Program - Coaching Session #3: Questions and Answers
12Event Program55 topics
- 400 - Presentation of the Event Program
- 401 - Training materials
- 410 - Creating the Event Program
- 411 - Exercise
- 420 - Example of a real Targeting
- 425 - Creating a test list
- 426 - Exercise
- 430 - Analysis of a live M/L form
- 435 - Creating the form - Step 1
- 436 - Exercise
- 435 - Creating the form - Step 2
- 438 - Exercise
- 435 - Creating the form - Step 3
- 440 - Exercise
- 435 - Creating the form - Step 4
- 442 - Exercise
- 450 - Import of Templates and analysis of Marketo templates
- 451 - Exercise
- 460 - Analysis of the Merlin/Leonard Event template
- 470 - Creation of the registration LP
- 471 - Exercise
- 475 - Changing the URL of your LP
- 480 - Making an LP dynamic with a segment
- 481 - Exercise
- 485 - Creating of the Thank You LP
- 486 - Exercise
- 490 - Presentation of emails and creating the invitation email
- 491 - Exercise
- 495 - Email personalization
- 496 - Exercise
- 501 - Exercice
- 505 - Creating reminder emails
- 510 - Creating the invitation and reminders smart campaigns
- 511 - Exercise
- 515 - Campaign notification in the event of the registration form being filled out
- 516 - Exercise
- 517 - Inserting a "Save the Date
- 518 - Exercise
- 519 - Using Addevent.com for Save the Date
- 520 - Using Date tokens for the invitation campaign
- 525 - Alternative for sending reminders
- 526 - Exercise
- 530 - Campaigns to change Invited and Registered status
- 531 - Exercise
- 550 - Welcoming registrants on the big day with Marketo Event
- 551 - Exercise
- 552 - Checking participants in Marketo
- 555 - Greeting participants on their arrival with a welcome email
- 556 - Exercise
- 565 - Import attendees with a list if no tablet
- 566 - Exercise
- 570 - Managing the "No Show"
- 571 - Exercise
- 575 - Post-event emails
- 576 - Exercise
13Event Program - Evaluation
14Event Program - Coaching Session1 topic
- Program Event - Coaching Session #4: Questions and Answers
15Nurturing Program41 topics
- 600 - Telling a story the French way, or the American way
- 601 - Training materials
- 605 - Examples of nurturing in Merlin/Leonard - Simple story
- 606 - Example 2 - Nurturing for Sales
- 607 - Example 3 - Post Boat Show Nurturing
- 608 - The "Nurture" channel
- 609 - Exercise
- 610 - Nurturing Program creation and options
- 611 - Exercise
- 612 - Creating subfolders
- 613 - Exercise
- 615 - Creating content streams and options
- 616 - Exercise
- 617 - Beware of these two traps
- 620 - Creating content emails
- 621 - Exercise
- 625 - Adding emails to content streams
- 626 - Exercise
- 630 - Smart Campaign to add people in Nurturing - Past event
- 631 - Exercise
- 632 - Smart Campaign to add people in Nurturing - Future Event
- 633 - Exercise
- 635 - Pause Smart Campaign
- 636 - Exercise
- 637 - Exite Pause Smart Campaign
- 638 - Exercise
- 640 - Change Stream Smart Campaign - Score
- 641 - Exercise
- 642 - Change Stream Smart Campaign - End of Stream
- 643 - Exercise
- 645 - Smart Campaign for status " Engaged "
- 646 - Exercise
- 650 - Smart Campaign for Status "Form Filled-Out"
- 651 - Exercise
- 652 - Member status. Should we manage it?
- 653 - Security - an email is sent only once
- 655 - Testing your Nurturing
- 656 - Exercise
- 660 - Analyze results with the Engagement Stream Performance dashboard and report
- 661 - Exercise
- 670 - Conclusion
16Nurturing Program - Assessment
17Nurturing Program - Coaching Session1 topic
- Nurturing Program - Coaching Session #5: Questions and Answers
18Advanced Nurturing Program13 topics
- 700 - Introduction, why "advanced" nurturing?
- 710 - Presentation of an Advanced Nurturing Program
- 715 - Creation of a dedicated channel for Default email programs within nurturing
- 716 - Exercise
- 720 - Creating the EM-1-1 program and cloning the email
- 721- Exercise
- 725 - Creating of the email sending smart campaign
- 726 - Exercise
- 730 - Status Change Campaigns
- 731 - Exercise
- 735 - Inserting the program into the nurturing stream
- 736 - Exercise
- 740 - Conclusion
19Advanced Nurturing Program - Assessment
20Advanced Nurturing Program - Coaching Session1 topic
- Advanced Nurturing Program - Coaching Session #6: Questions and Answers
-15%
Save 15% by choosing the Marketo First Step + Essentials + Advanced Pack instructor-led online now
What our clients say
“Very satisfied with the proposed training, good advice, a trainer who listens. We had the time to deepen and personalize the training so that it meets our real needs. I highly recommend it!”

Naowelle Tocchio-Paris
Marketing Assistant · Trimble Solutions France“A big thank you to Sylvain for the Marketo Essentials training. A very well constructed two day course that covers many aspects: data model customization, data integration, building marketing assets and an end-to-end campaign... and more generally understanding the pillars of Marketo. Sylvain is an experienced integrator and trainer, expert in the Marketo solution and CRM systems but also extremely educational. Able to juggle business issues to the most technical subjects, all explained with simplicity!”

Glwadys Rialland
Marketing Automation Specialist · Adobe“The Merlin/Leonard Essentials training proved to be indispensable to our on-boarding on the solution. Sylvain knew how to popularize and dedicate Marketo, which is very powerful but extremely complex, especially when it comes to setting up the tool. Sylvain allows us to save a precious time at each of his interventions and reassures us about our initiatives, before their implementation. Sylvain's dual marketing/technical skills are a real plus and we consider him more of a partner than an integrator. I can only recommend Merlin/Leonard if you are embarking on the Marketo adventure.”

Natacha Parvez
Customer Marketing Manager · Infopro Digital Leads“We followed the Advanced training during 4 days with Vincent. The content was clear, practical and tailored to the reality of our business. The benefits are immediate, both in terms of campaign programming and reporting. We highly recommend it!”

Thomas Boykin
CRM and Marketing Automation Manager · Agence France Presse“Already a user of a marketing automation tool, I had specific questions about the blockages I had encountered. Sylvain being a user himself, we were able to talk about best practices. We discussed concrete cases and started creating my first campaigns together. Sylvain was able to adapt to our business issues, to my level of knowledge of marketing automation and to our priorities. More than an integrator, he acted as an advisor. With pedagogy, he guided me in my reflection on my past mistakes and on the possibilities offered by a marketing automation tool. Thank you Sylvain!”

Véronique Serres
Digital Marketing Manager · Infopro“As a user of Marketo for a few years, some aspects of the solution were familiar to me, others much less so. Thanks to this certification preparation course, I was able to review all the functionalities and best practices in Marketing Automation. But above all, it allowed me to understand the subtleties of testing thanks to numerous practical exercises and pre-tests organized during these 3 days. I highly recommend this training if you want to be Marketo certified.”

Laetitia Glet-Demery
Demand Generation Manager · CrossKnowledge“As a B2B Marketing Ops specialist, I like to know what products my clients are using or could use. So I took the Marketo training offered by Merlin/Leonard. A big thank you to Sylvain for his pedagogy and his complete, well structured approach. Many exercises were proposed to us to take action and test our understanding. Exchanging with other participants also allowed new ideas to emerge and to share trends.”

Béatrice Loriot
Marketing Ops Specialist · Béautiful Number“Very good training from Vincent who adapted to our needs and allowed us to go even further!”

Tanguy Nicolas
Inbound Marketing Project Manager · Winbound“This training is essential to discover the functioning and the possibilities of Marketo. Vincent shows pedagogy and adapts to his audience, either to linger on sticking points or to accelerate the pace when you master certain marketing aspects. At the same time, I discovered a pragmatic working method that allows me to avoid many mistakes. I recommend Merlin/Leonard to any marketer who wants to learn how to use Marketo to achieve performance”

Grégory Coste
Digital marketing consultant trainer · Appwizer“Sylvain gave us a clearer vision of the tool and its functionalities, and showed us just how far we can go in its day-to-day use. This training has also projected us towards more advanced uses in marketing automation, which we can't wait to put in place. A big thank you to Sylvain for your pedagogy, your obvious passion for marketing automation and your patience.”

Evelina Tetu
Senior Marketing Manager · HEC“Many thanks to Sylvain for his pedagogy, his passion for marketing automation and his patience. This training course has enabled me to become more autonomous with the Marketo tool, and to significantly reduce the time spent on it.”

Déborah Pambi
Growth Marketing · HEC“Sylvain, who trained us, was able to adapt to our needs and existing knowledge and help us with both structural/organizational points and more technical/practical details. He gave us perspectives on more advanced marketing automation projects. A clearer vision of the tool and more serene use after this training.”

Charlette Gauthier
Marketing Manager · HEC“As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses. I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.”

David De Sousa
Marketing Automation Specialist · TD SynnexOur certified consultants
Sylvain Davril
Anne-Sophie Mazurek
Vincent Mauduit
Access our Marketo Advanced instructor-led online training now
Only 2.295€ per person!
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Frequently Asked Questions
What are the recommendations for a successful training?+
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training requires an basic knowledge of Marketo: we recommend that you have done the Marketo Essentials training before. If you do not have access to a Marketo instance, do not hesitate to contact us.
Do I get a certification for completing this course?+
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Are you Qualiopi certified? datadock?+
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.
Are your trainers competent?+
All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They'll gladly share their best tips and tricks for getting the most out of Marketo.
How it works
15 minutes to scope your need — or a direct quote by email.
Signed quote → invoice (OPCO possible). No online payment.
Our team activates your access — you receive your sign-in link by email.