Marketo Advanced instructor-led online

Become autonomous on Marketo

Build your Marketo expertise with a certified consultant in three days! For beginners and intermediate users.

Price for the 1st person, 50% off from the 2nd person.

Terms of access: access to training from the day following confirmation of registration, depending on the availability of the instructor

Duration: 6 demi-journées (21 heures)   Difficulty: Beginner / Intermediate

  • Ideal for intermediate users
  • A dedicated coach to accompany you and answer all your questions
  • In-Depth Guide for the Email Program Template and A/B Testing
  • Step-by-step guide to your event, nurturing and advanced nurturing programs
  • A final evaluation
  • Qualiopi pack to finance your training (OPCO)!
  • No prerequisites to access the training
2295€

Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.

Training Objectives

You will deepen the notions covered in the First Steps and the Essentials, with the best tips and tricks from our experts.

You will practice by creating program templates that you can easily clone later to save time.

Workshops are designed to get you working in Marketo from the simplest to the most advanced campaign.

These campaigns, once completed, will be both models and production campaigns for the newsletter, events and your nurturing scenarios…

Our methodology is based on short videos, showing a feature, an exercise to do on your side to practice and a quick quiz to validate that you have assimilated the concept presented.

Campaigns created during the workshops

  • Email campaign + A/B testing (Newsletter or prospecting campaign)
  • Event / Webinar
  • Nurturing and Advanced Nurturing

Reports will be created in each campaign.

And much more for successful marketing:

  • The best examples of screenplays in Merlin/Leonard
  • Sylvain’s tips
  • Step-by-step guides to successful campaigns
  • and answers to all your questions by our experts!

This course should be of particular interest to you if…

  • You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
  • You will be managing Marketo for your team and need to know the solution at your fingertips
  • You must create and make available marketing campaign templates for other departments or subsidiaries

This training is not open to marketing agencies and consultants.

It is recommended to have previously completed the Marketo Essentials training to be able to take the Marketo Advanced training.

-15%

Save 15% by choosing the Marketo First Step + Essentials + Advanced Pack instructor-led online now

What our clients say

A satisfaction rate of 4.8/5 on average for participants to date (13/07/2023)

+90

people have already completed the Advanced training to date (13/07/2023)

Our certified consultants

  • Sylvain Davril
    Leonard & Marketo Architect
    For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
  • Anne-Sophie Mazurek
    Certified Senior Marketo Consultant
    Passionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.
  • Vincent Mauduit
    Consultant certifié Marketo
    Vincent is a Marketing Automation consultant at Merlin/Leonard and a certified Marketo expert. He helps his clients set up their marketing campaigns and accompanies them on their Marketing Automation projects. He is Merlin/Leonard's main trainer.

You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended.
The training requires an basic knowledge of Marketo: we recommend that you have done the Marketo Essentials training before.

If you do not have access to a Marketo instance, do not hesitate to contact us.

At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).

Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.

All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.

Access our Marketo Advanced instructor-led online training now

Only 2.295€ per person!