Marketo First Steps + Essentials + Advanced Training Full Pack, self-paced

Full Pack Marketo First Steps + Essentials + Advanced Self-Paced

Become autonomous on Marketo at your own pace

Access Marketo First Steps + Essentials + Advanced online training at your own pace, for beginners, with assistance from certified experts. Price per person.
Terms of access: upon confirmation of registration

Access: 90 days   Duration: 35 hours   Difficulty: Beginner / Intermediate

  • Ideal for beginners who want to become Marketo experts
  • 316 videos of 14 hours in total with Sylvain Davril, the Marketo expert
  • 82 exercises to practice the lessons
  • 96 quizzes to lock in your understanding
  • In-Depth Guide of the Email Program Template and A/B Testing
  • Step-by-step guide of your gated content, event, nurturing and advanced nurturing programs
  • 3 final evaluations
  • 10 coaching sessions
  • Qualiopi pack to finance your training (OPCO)!
  • No prerequisites to access the training

A satisfaction rate of 4.8/5 on average for participants on all our trainings to date (13/07/2023)


people have already completed our Marketo trainings to date (13/07/2023)

Training objectives

Marketo First Steps

You start by learning about Marketo and its email marketing program in the First Steps training. You’ll make your first email, your first targeting, and your first send.

> detailed training outline

Marketo Essentials

You then take a more comprehensive guided tour of Marketo and the 4 main modules in Marketo Essentials . You put it into action by creating your first brochure download program. You’ll make your first emails, forms, landing pages; create your first batch and trigger smart campaigns, your first targeting, and your first send.

Well done! At the end of this training, you’ll be able to put your value-added content online and start collecting leads!

> detailed training outline

Marketo Advanced

You’ll then delve deeper into the concepts covered in First Steps and Essentials, with the best tips and tricks from our experts; and create more advanced campaigns in Marketo Advanced: webinar, nurturing and advanced nurturing. You’ll be able to easily clone them later to save time.

> detailed training outline.

The workshops are designed to get you working in Marketo from the simplest campaign to the most advanced.

These campaigns, once completed, will be both templates and production campaigns for newsletter, events and your nurturing scenarios…

Our methodology is based on short videos, showing a feature, a exercise to do on your end to practice and a quick quiz to validate that you have assimilated the concept presented.

Campaigns created during the workshops

  • Email campaign + A/B testing (Newsletter or prospecting campaign)
  • Event / Webinar
  • Nurturing and Advanced Nurturing

Reports will be created in each campaign.

And much more for successful marketing

  • The best examples of screenplays in Merlin/Leonard
  • Sylvain’s tips
  • Step-by-step guides to successful campaigns
  • and answers to all your questions thanks to our experts!
the best Marketo training courses by Merlin/Leonard

This course should be of particular interest to you if…

  • You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
  • You will be managing Marketo for your team and need to know the solution at your fingertips
  • You must create and make available Marketing campaign templates for other departments or subsidiaries

This training is not open to marketing agencies and consultants.

What our clients say

Our certified consultants

  • Sylvain Davril
    Leonard & Marketo Architect
    For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
  • Anne-Sophie Mazurek
    Certified Senior Marketo Consultant
    Passionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.
  • Vincent Mauduit
    Consultant certifié Marketo
    Vincent is a Marketing Automation consultant at Merlin/Leonard and a certified Marketo expert. He helps his clients set up their marketing campaigns and accompanies them on their Marketing Automation projects. He is Merlin/Leonard's main trainer.

Access our Complete Marketo First Steps + Essentials + Advanced Pack on-demand now

Only 1,495€ per person!

Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.

Frequently Asked Questions

You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training does not require any basic knowledge of Marketo.

If you do not have access to a Marketo instance, do not hesitate to contact us

At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).

Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.

All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.