Access Marketo First Steps + Essentials + Advanced online training at your own pace, for beginners, with assistance from certified experts. Price per person.
Terms of access: upon confirmation of registration
Full Pack Marketo First Steps + Essentials + Advanced Self-Paced
Become autonomous on Marketo at your own pace
- Ideal for beginners who want to become Marketo experts
- 316 videos of 14 hours in total with Sylvain Davril, the Marketo expert
- 82 exercises to practice the lessons
- 96 quizzes to lock in your understanding
- In-Depth Guide of the Email Program Template and A/B Testing
- Step-by-step guide of your gated content, event, nurturing and advanced nurturing programs
- 3 final evaluations
- 10 coaching sessions
- Qualiopi pack to finance your training (OPCO)!
- No prerequisites to access the training
1495€
A satisfaction rate of 4.8/5 on average for participants on all our trainings to date (13/07/2023)
+120
people have already completed our Marketo trainings to date (13/07/2023)
Training objectives
Marketo First Steps
You start by learning about Marketo and its email marketing program in the First Steps training. You’ll make your first email, your first targeting, and your first send.
Marketo Essentials
You then take a more comprehensive guided tour of Marketo and the 4 main modules in Marketo Essentials . You put it into action by creating your first brochure download program. You’ll make your first emails, forms, landing pages; create your first batch and trigger smart campaigns, your first targeting, and your first send.
Well done! At the end of this training, you’ll be able to put your value-added content online and start collecting leads!
Marketo Advanced
You’ll then delve deeper into the concepts covered in First Steps and Essentials, with the best tips and tricks from our experts; and create more advanced campaigns in Marketo Advanced: webinar, nurturing and advanced nurturing. You’ll be able to easily clone them later to save time.
The workshops are designed to get you working in Marketo from the simplest campaign to the most advanced.
These campaigns, once completed, will be both templates and production campaigns for newsletter, events and your nurturing scenarios…
Our methodology is based on short videos, showing a feature, a exercise to do on your end to practice and a quick quiz to validate that you have assimilated the concept presented.
Campaigns created during the workshops
- Email campaign + A/B testing (Newsletter or prospecting campaign)
- Event / Webinar
- Nurturing and Advanced Nurturing
Reports will be created in each campaign.
And much more for successful marketing
- The best examples of screenplays in Merlin/Leonard
- Sylvain’s tips
- Step-by-step guides to successful campaigns
- and answers to all your questions thanks to our experts!
This course should be of particular interest to you if…
- You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
- You will be managing Marketo for your team and need to know the solution at your fingertips
- You must create and make available Marketing campaign templates for other departments or subsidiaries
This training is not open to marketing agencies and consultants.
What our clients say
Trained on the job by my colleagues, I was using Marketo without really understanding how it worked. The Marketo Essentials training course enabled me to fill this gap. I now have a good understanding of the specifics of each program, and can analyze the results of my campaigns more effectively. I can prepare my campaigns faster by following the method I've learned.
I appreciated being able to organize my time as I wished, at my own pace, and being able to come back to the videos. The coaching sessions with Vincent were very useful. He answered all my questions and pointed me in the right direction.
Marie-Hélène Pora
Customer Marketing Manager CEGOS
As a recent Marketo user, I was first trained in-house on the different graphic assets for emailing creation within a marketing department as a graphic designer, then I moved on to the automation side, and it was when I took this step that I turned to Merlin/Leonard's training courses.
I needed to follow a didactic training course run by professionals. The complete training course enabled me to go back over what I'd learned with a different eye, and also to discover new functionalities. It enabled me to broaden my field of action and validate my skills. I highly recommend Merlin/Leonard's training courses.
David De Sousa
Marketing Automation Specialist TD Synnex
Before embarking on this training course, I had no notion of Marketing Automation and even less of Marketo.
The Merlin/Leonard training course enabled me to explore the tool's initial functionalities, to discover the pillars of Marketing Automation and also to delve deeper into more complex subjects.
Thanks to Sylvain's pedagogy, the modules of this e-learning course are accessible to everyone, from beginners to more advanced users.
I was delighted to be able to take the Essentials and Advanced modules on my own.
The e-learning formula is interesting because it allows you to practice regularly and progress at your own pace whenever you have free time. I can't recommend Merlin/Leonard's self-paced training enough!
Julie Duhil
Junior Marketing Project Manager My Money Bank
Being fairly new to using Marketo, I followed the Merlin/Leonard self-paced training course. I started with the First Steps trainingn then Essentials, to finish with the Advanced.
These trainings are very well detailed and allow to appropriate ourselves the Marketo tool in a record time and understand its different uses.
The course makes us develop our skills and the exercises allow us to put the theory acquired into practice. Finally, Sylvain and Vincent were both very available when I had questions or comments which, again, is a real plus during e-learning training.
Michaël Detailleur
Lead Generation Marketer Generix Group
I use Marketo daily in my professional activity, and this training allowed me to better understand, integrate practices and tips to save time and optimize my use of Marketo.
I was able to progress at my own pace, the training is divided into modules composed of short theoretical videos, followed by quizzes, exercises to properly integrate each stage. It is therefore a very concrete training that allows you to understand and immediately apply the learning.
The coaching sessions also allow you to answer practical questions.
I recommend this training, whatever the level, to train concretely and at your own pace and to have immediate results.
Mariko De Frenne
Marketing Manager Abilways
Having never used the Marketo marketing automation tool before, I needed a comprehensive training course on the tool and its many features. As I already had some knowledge of another tool in my previous experience, I opted for a 100% digital training course, interspersed with videoconference sessions with an expert, available to go deeper into a subject or ask questions on certain points I was still confused about.
This training course was really very clear and rich, thanks in particular to the direct application in concrete examples of each function explained. What's more, the availability of the Merlin/Leonard team and the clarity of the explanations given enabled me to become autonomous with this tool very quickly and to be able to apply this training directly in my daily work.
I highly recommend this training course, and advise you to choose the most complete package to become completely at ease with the Marketo tool.
Marion Reynaud
Marketing Manager Coffreo
Our certified consultants
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Sylvain DavrilLeonard & Marketo ArchitectFor the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
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Anne-Sophie MazurekCertified Senior Marketo ConsultantPassionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.
Access our Complete Marketo First Steps + Essentials + Advanced Pack on-demand now
Only 1,495€ per person!
Do you have people with disabilities among the participants?
Please contact us to set up the procedure to allow participation in the best conditions.
Frequently Asked Questions
You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training does not require any basic knowledge of Marketo.
If you do not have access to a Marketo instance, do not hesitate to contact us
At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).
Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.
All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.