Marketo Essentials self-paced

The essential to start on Marketo

Access Marketo Essentials self-paced training whenever you want ! For beginners and intermediate users, with assistance from certified experts. Price per person.

Access: 90 days   Duration: 14 hours   Difficulty: Beginner and intermediate

  • Ideal for beginners and intermediates
  • 99 videos of 6 hours in total with Sylvain Davril, the French Marketo expert
  • 34 exercises to practice the lessons
  • 42 quizzes to lock in your understanding
  • A step-by-step guide to your gated content program
  • A final evaluation
  • 4 coaching sessions
  • Qualiopi pack to finance your training (OPCO)!

What you will learn

You take a guided tour of Marketo and the 4 main modules. You implement by creating your first gated content program. You will make your first emails, forms, landing pages; you create your first intelligent batch and trigger campaigns, your first targeting, and your first sending.

Good game ! At the end of this training, you will be able to put your value-added content online and start collecting leads!

Our methodology is based on alternating explanations of the fundamentals of Marketo, practical exercises and validation with the instructor.

Basic concepts of Marketo

  • All the secrets of the Marketo interface to make your navigation easier
  • Understand the notion of People and keep a quality database in the Database module
  • Build static and dynamic lists for your targeting
  • Easily create your email, form and landing page templates easily from the Design Studio
  • Automate your marketing campaigns through Marketo programs and understand the importance of Channels to replicate your marketing plan
  • Track your results with the Analytics module for precise reporting of your performance and the ROI generated by each action

Create a gated content program

  • Getting started with building your brochure download program
  • Test and validate proper operation with a Marketo certified expert
  • Monitor your results with reporting
  • Learn all the best practices to make an easily clonable and reusable program

Optimize the cost of your training!

Merlin/Leonard is registered as a Qualiopi certified training organization.

Logo Qualiopi

The quality certification has been issued for the following category of action: Training actions

You will be especially interested in this course if…

You are a marketing manager, operational marketing manager, marketing project manager and you have just invested in the Marketo solution for your digital marketing.

  • You will use Marketo daily as part of your digital marketing activities
  • However, you find that creating new campaigns takes too much of your time
  • You want to have a library of templates to save time creating new programs
  • You want to become autonomous in Marketo and create your Marketing initiatives from A to Z!
  • Do you have a lot of questions that you would like to ask the specialists?

This training is not open to marketing agencies and consultants.

It is recommended to have previously completed the Marketo First Steps training to be able to take the Marketo Essentials training.


Save 15% by choosing the Marketo First Step + Essentials + Advanced Pack self-paced now

What our clients say

Our certified consultants

  • Sylvain Davril
    Leonard & Marketo Architect
    For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
  • Vincent Mauduit
    Consultant certifié Marketo
    Vincent is a Marketing Automation consultant at Merlin/Leonard and a certified Marketo expert. He helps his clients set up their marketing campaigns and accompanies them on their Marketing Automation projects. He is Merlin/Leonard's main trainer.
  • Anne-Sophie Mazurek
    Certified Senior Marketo Consultant
    Passionate about marketing, strategy and CRM, Anne-Sophie is a qualified, dynamic and professional consultant with a wide range of skills from consulting to operations in marketing, strategy, customer relationship management, digital, events, project management and business development acquired during more than 10 years of experience within international premium brands in France and abroad.

Frequently Asked Questions

You must have a computer, your Marketo access keys and basic computer knowledge. A good knowledge of English is highly recommended. The training does not requires any knowledge of Marketo, although we recommend that you have done the Marketo First Steps training before.

If you do not have access to a Marketo instance, do not hesitate to contact us

At the end of the final evaluation, we will give you a document certifying that you have successfully completed the training. If you have a two-year experience with Marketo, we recommend taking the Marketo Certified Expert exam with Adobe. Merlin/Leonard offers a three-day training with a certified expert to prepare you for it (90% success rate).

Yes, Merlin/Leonard has passed the certifications and is Datadock and Qualiopi certified. However, you cannot finance your training with your CPF account.

All our trainers are Marketo Certified Expert certified. They also have the particularity of being daily users of the tool as consultants, in addition to their training activity. They’ll gladly share their best tips and tricks for getting the most out of Marketo.

Access our self-paced Marketo Essentials training now

Only 545€ per person!