Videos

All our videos on Marketo, digital marketing, customer experience…

  •   Videos

    Why structuring your account hierarchy is essential in B2B

    B2B Marketing Tips #01

    Find out why structuring your accounts into hierarchies is key to CRM, ABM and B2B marketing. Practical advice and examples.

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  •   Virtual roundtables Sypher.ai

    20% increase in MQL conversion: Sypher AI, the ally of Marketo and Salesforce

    Marketo Office Hour - 13/12/24

    Discover how Sypher’s AI, connected to Marketo and Salesforce, boosts your MQL conversion rates by 20%. Analysis, intelligent scoring and Next Best Action for a more efficient pipeline.

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  •   Posts

    Marketing strategy: Jon Miller’s rules for the new B2B playbook

    Mastering marketing strategy in 2025

    Revamp your B2B marketing strategy with Jon Miller’s new rules. Learn from past mistakes to succeed in an ever-changing marketplace.

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  •   Videos

    Arthur and the Battle Against Click Bots: How Marketo is Your Valiant Knight

    Marketo tip #40

    Learn how to protect your email campaigns with click bot detection in Marketo. Improve metrics, lead scoring, and automation with accurate data

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  •   Videos Marketo

    Smart form for better conversion

    👑 Arthur has decided to completely renovate the large castle gate that welcomes all…

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  •   Videos

    Digital Marketing Maturity

    15 minutes to understand your journey in Digital Marketing and Marketing Automation !

    15 minutes to understand your journey in Digital Marketing and Marketing Automation !

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  •   Videos

    Lessons from a real-life B2B customer journey

    Optimizing B2B Lead Management

    Discover how to optimize the B2B customer journey to improve lead management and maximize your marketing ROI.

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  •   Virtual roundtables MarketoSypher.ai

    AI Scoring with Sypher.ai beyond traditional scoring

    Marketo Office Hour - 16/02/24

    Discover how AI scoring with Sypher.ai revolutionizes marketing automation, offering predictive insights for personalized strategies and improved conversions.

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  •   Virtual roundtables Marketo

    Unraveling the Mysteries of Marketo Scoring: A Comprehensive Guide

    Marketo Office Hour - 09/02/24

    Unlock the secrets of Marketo scoring with Merlin/Leonard’s insights. Transform leads into wins by mastering demographic, firmographic, and behavioral scoring.

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  •   Virtual roundtables Marketo

    Explore the Untapped Potential of the People Performance Report for Informed Decisions

    Marketo Office Hours - 26/01/24

    Explore the secrets of Marketo’s People Performance report for informed marketing decisions. Optimize your strategy with our in-depth analysis.

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  •   Virtual roundtables Marketo

    Optimize your Marketo Content Downloads to Boost Engagement : Tips from Sylvain Davril

    Marketo Office Hours - 19/01/24

    Find out how to maximize engagement via Marketo content downloads. Gated/Not Gated strategies, form placement and more.

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  •   Virtual roundtables Marketo

    The Keys to a Successful Marketo Setup: Tips and Tricks

    Marketo Office Hours - 12/01/24

    Discover our expert guide to effective Marketo setup. Tips, GDPR compliance and best practices included by Sylvain Davril

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