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All our Posts on Marketo, digital marketing, customer experience…

  •   Posts Marketo

    Elevate your marketing automation game: the ultimate guide to delegating campaigns

    Revolutionise your marketing automation approach - Leverage the power of Marketo through expert delegation

    The current landscape of marketing automation is characterized by rapid technological advancements, increased data-driven…

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  •   Posts Marketo

    Why delegating your Marketo campaigns is your secret weapon

    Delegate your Marketo campaigns to lift your marketing automation strategy to new heights of efficiency, expertise, and financial savvy.

    In the grand tapestry of modern marketing strategies, there lies a secret weapon, as…

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    The Disappointed of Marketing Automation strike back

    6 most common mistakes

    Faced with the radical change in buyer behavior, marketing automation and new methods to…

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    Little Leonard’s Encyclopedia #2: Personas

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

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    Conversational marketing: Definition and benefits

    For a few years now, conversational marketing has been a new inbound marketing tool…

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    Chantier Data Quality: the ultimate guide

    Everything you need to settle the matter

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

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    Data Quality : Marketing stack ?

    Better understand the different solutions and their functionalities

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

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    Why do you need to improve data quality?

    Data Quality : Introduction

    If you read the specialized press, you must know that data is the new…

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    Data Quality: the 5 keys

    The "Checklist"

    Merlin finally shares with us his magic formula to fight poor data quality –…

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    What are the different conversational marketing solutions?

    Marketing stack

    Conversational marketing tools allow brands and businesses to improve the customer experience and attract…

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    7 good practices for your preference center

    Our advice

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

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    GDPR is 2 years old: quick review and setup of the preference center

    Our point of view

    2 years after the implementation of the GRPD (RGPD in French) by the European…

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