Posts
<p>All our Posts on Marketo, digital marketing, customer experience…</p>
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The Disappointed of Marketing Automation strike back
6 most common mistakesFaced with the radical change in buyer behavior, marketing automation and new methods to…
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Tips on Marketo : Web Personalization
Marketo Office Hours - 15/11/19Sylvain Davril gives some tips on Marketo Web Personalization. Tips on Marketo Web Personalization Thetips…
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Little Leonard’s Encyclopedia #2: Personas
Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…
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Conversational marketing: Definition and benefits
For a few years now, conversational marketing has been a new inbound marketing tool…
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Switching from Paperboard to Marketo
Marketo office hours - 18/06/2021Today’s topic is how to go from a campaign plan on paperboard to Marketo:…
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Content management – Marketo Office Hours special 05/07/2021
Marketo Office Hours special 05/07/2021In this session of Marketing Office Hours, we’ll talk about planning and organizing your…
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Smart list and advanced flow
Marketo Office HoursIn Marketo, smartlists allow you to build specific user groups based on simple filters….
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Smart list and advanced flow II
Marketo Office Hours - 30/04/21Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…
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Chantier Data Quality: the ultimate guide
Everything you need to settle the matterPoor data quality is the evil that plagues marketing campaigns. In this article, Léonard…
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Data Quality : Marketing stack ?
Better understand the different solutions and their functionalitiesTo fight a multi-headed hydra, it is essential to choose your weapons well in…
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Integration : Marketo & CRM
Marketo Office Hours - 05/02/21This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…
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Posts Outgrow
Presentation and integration of Outgrow
Marketo Office Hours - 26/02/21This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…