The Disappointed of Marketing Automation strike back

Faced with the radical change in buyer behavior, marketing automation and new methods to…

Tips on Marketo : Web Personalization

Sylvain Davril gives some tips on Marketo Web Personalization. Tips on Marketo Web Personalization Thetips…

Little Leonard’s Encyclopedia #2: Personas

Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

Conversational marketing: Definition and benefits

For a few years now, conversational marketing has been a new inbound marketing tool…

Switching from Paperboard to Marketo

Today’s topic is how to go from a campaign plan on paperboard to Marketo:…

Content management – Marketo Office Hours special 05/07/2021

In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

Smart list and advanced flow

In Marketo, smartlists allow you to build specific user groups based on simple filters….

Smart list and advanced flow II

Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

Chantier Data Quality: the ultimate guide

Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

Data Quality : Marketing stack ?

To fight a multi-headed hydra, it is essential to choose your weapons well in…

Integration : Marketo & CRM

This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

Presentation and integration of Outgrow

This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…