Posts

<p>All our Posts on Marketo, digital marketing, customer experience…</p>

  • The Disappointed of Marketing Automation strike back

    6 most common mistakes

    Faced with the radical change in buyer behavior, marketing automation and new methods to…

  • Tips on Marketo : Web Personalization

    Marketo Office Hours - 15/11/19

    Sylvain Davril gives some tips on Marketo Web Personalization. Tips on Marketo Web Personalization Thetips…

  • Little Leonard’s Encyclopedia #2: Personas

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Conversational marketing: Definition and benefits

    For a few years now, conversational marketing has been a new inbound marketing tool…

  • Switching from Paperboard to Marketo

    Marketo office hours - 18/06/2021

    Today’s topic is how to go from a campaign plan on paperboard to Marketo:…

  • Content management – Marketo Office Hours special 05/07/2021

    Marketo Office Hours special 05/07/2021

    In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

  • Smart list and advanced flow

    Marketo Office Hours

    In Marketo, smartlists allow you to build specific user groups based on simple filters….

  • Smart list and advanced flow II

    Marketo Office Hours - 30/04/21

    Sylvain – aka Léonard – prepared 12 exercises to go further in the understanding…

  • Chantier Data Quality: the ultimate guide

    Everything you need to settle the matter

    Poor data quality is the evil that plagues marketing campaigns. In this article, Léonard…

  • Data Quality : Marketing stack ?

    Better understand the different solutions and their functionalities

    To fight a multi-headed hydra, it is essential to choose your weapons well in…

  • Integration : Marketo & CRM

    Marketo Office Hours - 05/02/21

    This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…

  •   Posts Outgrow

    Presentation and integration of Outgrow

    Marketo Office Hours - 26/02/21

    This session was dedicated to the conversational marketing tool Outgrow, partner of Merlin/Leonard. Sylvain…