Explore the Untapped Potential of the People Performance Report for Informed Decisions

Add Columns for a 360° View

Adding customized columns is a unique feature of the People Performance report, enabling you to precisely track the evolution of statuses in a contact’s lifecycle. Sylvain illustrates this capability with the example of creating columns for each lead status, offering a clear view of individual paths within your marketing funnel.

Exploration beyond People Creation

Although initially designed to track the creation of new contacts, the People Performance report excels in exploring interactions and conversions. By adding opportunity columns, for example, you can measure the direct impact of your marketing actions on new business generation.

Towards Advanced Personalization

The session led by Sylvain Davril emphasizes the importance of personalizing the report to meet the specific needs of each company. Whether to filter contacts according to their origin, or to analyze the key stages of a specific campaign, the People Performance report proves to be a flexible and powerful tool.

Conclusion: a strategic decision-making tool

Far from being a simple counting tool, the People Performance report is a true ally in the quest for enhanced marketing performance. By exploring its possibilities, you can not only improve your understanding of the dynamics of your contact base, but also make decisions based on accurate, relevant data.

Through this exploration with Sylvain Davril, we discover that the People Performance report is a catalyst for transforming data into concrete action. Like Merlin in his quest for enchantment, or Leonardo da Vinci in his revolutionary inventions, marketers armed with this tool can truly create magic in their campaigns, leading to unforgettable customer experiences and optimized marketing performance.

Join us on this adventure where the magic of Merlin and the genius of Leonardo da Vinci meet to decipher the mysteries of marketing automation with Marketo. Discover how the People Performance report can transform your marketing strategy into a work of art, where every piece of data becomes a brush in the artist’s hand.