How to measure the ROI of your campaigns in Marketo?
Marketo is a comprehensive platform, not least because you can measure ROI – the…
February 5, 2016· Intermediate· 10 min
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Marketo is a comprehensive platform, not least because you can measure ROI – the impact of your actions on your company’s revenue.
But sometimes you don’t have the time to look at it, or you don’t know where to start.
Then one day, your managers schedule an impromptu meeting to present the marketing results.
Quickly! What numbers should I report? What KPIs should I present? Don’t panic! Here is the ROI manual with Marketo. You have it all under control!
To measure ROI, you need to answer the following questions:
Which program generates the most new leads?
Use the “Program performance” report. It lists the new leads created, by program.
What you can measure with this report:
| Channel | New names | Success | Total Cost |
| Program type | New leads acquired by the program | Number of members who have reached the success stage of the program | Sum of program costs over the period |
