Tracking on Marketo
When you hear the word “tracking”, the first words that come to your mind…
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When you hear the word “tracking”, the first words that come to your mind are probably Google Analytics/ Google Adword? A person can visit a page on the website, perform certain actions… Tracking is the set of tools that allow to capture and follow this type of actions simply by placing tags/cookies on various places. You should know that the Marketo platform is able to track advertising banners, forms, links in emails, landing pages but also on the website. We will see how Marketo tracking works.
Marketo tracking on your site with “Munchkin code”?
The “munchkin code” is an HTML code generated by Marketo. To find this code, your Marketo instance automatically provides it in the Admin section and then in the Munchkin tab.
The JavaScript Munchkin of Marketo allows the tracking of: visited pages; clicks on your Marketo landing page and external web pages.
Configure the tracking of your website
Marketo can track your website which will allow you to analyze the activity of Internet users on your site via their clicks.
To do this, you need to retrieve a tracking code, here is how to do it: Admin > Munchkin > Select in “Tracking code type : Asynchronous”.
Once you have retrieved the code, fill in this code on all the web pages you want to track. You will have to fill in the “munchkin code” in the header or footer of your website.
Indeed, it is recommended to take the HTML code “Asynchronous” to ensure the highest possible success rate.
Tracking Marketo : what can we track ?
Marketing tracking of links in your e-mail
It is possible to track a link in a Marketo email with these two tools:
When writing an email in “Marketing Activities”, select the word or phrase where you want to insert a link and then in URL : Put the website you want
