10 good reasons to choose Marketo

The simplicity of use makes Marketo easily affordable for everyone and therefore does not require a long training as it is the case for other solutions. No need for a dedicated team to “manage” Marketo, the marketing teams can use it on a daily basis.

A saving of time AND money.

III – All-in-one solution

Before, you needed an emailing platform, to edit forms and landing pages with your web designers, to manage your events (webinars or others), to monitor your scoring process… But that was before.

Yes, because with Marketo you do absolutely EVERYTHING in one tool! Isn’t that great?

The transformation that marketing is undergoing is significant. Marketers are looking for technologies and skills that will enable them to manage the entire customer relationship. – says Sanjay Dholakia, chief marketing officer of Marketo.

And all this, of course available in SaaS (Software As A Service) which avoids you to install a software on your computer already full… You go directly through a browser, as for the webmails.

IV – Can be integrated with your CRM

Oh yes! In addition, you can connect Marketo to your CRM very easily.

Salesforce, Microsoft Dynamics, Oracle, Sugar CRM, Net Suite, SAP connectors exist.

You don’t use these CRMs? SunTseu thinks of everything and has developed a connector that allows you to connect any CRM.

And what is the interest of connecting Marketo to your CRM you say?

First reason: You only transmit the “hot” leads to your sales department with all the history of the lead (which document he downloaded, did he participate in a webinar, which offer he is most interested in…). And all this will allow your sales people to convert better and avoid being intrusive.

Sales people only have the leads with a score deemed sufficient on their CRM to convert the lead into a customer. The pre-selection is done by the marketing department.

Second reason: you will be able to report the cost incurred to the revenue generated in order to monitor and allocate your budgets in an optimal way. You have visibility on the marketing ROI generated by each program: your e-mailing campaigns, your webinars, etc.

V – Access rights management

Why?

First, to compartmentalize risks. You compartmentalize your platform in order to avoid any incident for which leads would be mistakenly contacted.

Second, because you want to foster cooperation between the different entities that make up your company. You can create a common space where revenue-generating programs can be shared and duplicated across departments, business units or countries.

[The platform is “partitioned” so that each user has different access. To put it simply, your French company does not have access to the same contact lists as your US company. Your B2B marketing department does not have the same access or tools as your B2C team].

VI – Personnalisation & Real Time Marketing

With Marketo, you can consider the simplest personalizations, as well as the most advanced.

For example, you can personalize your e-mails with the fields of your choice, contained in your database: objects, “tokens”, can be added everywhere and fetch the information from your database (the “first name” field, for example, will be automatically updated even if you use it in the subject of your e-mail).

You can send messages adapted to the profile of your leads/visitors/customers according to the information you have on each one.

All you have to do is build scenarios with all the possible eventualities and the content to send in each case. The Marketo personalization is cross-channel to allow you to adapt to the path and channel chosen by each one.

The benefits?

• You show reactivity
• You send the right message at the right time
• You show that you listen to your lead/prospect/customer

And more! You can send content to anonymous people visiting your website. You set up different call-to-actions, visuals (display, pop in) according to the identified prospect.

How do you do it? Marketo identifies the IP and, with the tracking cookie, can retrieve information such as the name of the company visiting the site, its size, its turnover etc.

VII – Nurturing