data quality

<p>Harness the power of superior data quality for enhanced decision-making. Boost your business intelligence with accurate, reliable information.</p>

  •   Videos

    Why structuring your account hierarchy is essential in B2B

    B2B Marketing Tips #01

    Find out why structuring your accounts into hierarchies is key to CRM, ABM and B2B marketing. Practical advice and examples.

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  •   Videos

    Arthur and the Battle Against Click Bots: How Marketo is Your Valiant Knight

    Marketo tip #40

    Learn how to protect your email campaigns with click bot detection in Marketo. Improve metrics, lead scoring, and automation with accurate data

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  •   Infographics MarketoSalesforce

    [Infographic]- The Best Weapons for Taming the Hydra of Poor Data Quality

    Your Strategic Arsenal for Data Warfare

      Like Arthur and his knights facing the Hydra, every marketing decision-maker must carefully…

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  •   Videos Marketo

    How to Implement GDPR Compliance in B2B Marketing through a Robust Preference Centre

    Marketo Tip #19 - The Locksmith's Alchemist's Laboratory: Mastering GDPR Compliance in B2B Marketing

    Introduction: In the labyrinthine world of digital marketing, akin to an alchemist’s laboratory, navigating…

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  •   Infographics Marketo

    [Infographic] – GDPR Compliance checklist

    Discover our best practices

    5 rules for your GDPR Compliance – checklist In our checklist, you’ll find all…

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  •   Quizzes

    Data Quality: where are you standing?

    Do you measure the impacts of bad data? How do you fight poor data…

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  •   Quizzes

    Data Quality: Did you know?

    Assess your knowledge on data quality management. Do you know why it is important…

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  •   Infographics Marketo

    [Infographic] – Data Quality cheat sheet

    Follow our recommendations to build your Data Quality plan

    In recent years, data has become the new grail of business. But only if…

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  •   Infographics Marketo

    [Infographic] – The 5 keys to Data Quality

    Merlin finally shares his magic formula

    In recent years, data has become the new grail of business. But the data…

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  •   Videos Marketo

    Increase your productivity in Marketo thanks to a great foldering and the Marketo naming convention

    Marketo Tip #04

    👑✨ Listen up, you valiant knights of the Round Table! ✨👑 The kingdom of…

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  •   Replay Webinars

    GDPR and data security in 2022

    Everything you need to know about GDPR and data security for B2B marketing in 2022

    The General Data Protection Regulation (GDPR) came into force in May 2018. Its aim…

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  •   Virtual roundtables

    How to set up advanced reporting – ETL – datawarehouse – and Tableau Software

    Marketo Office Hours - 17/12/2021
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