Sylvain Davril discusses productivity opportunities at a trade show, including QR code scanning.
Scan a QR code at a trade show and instantly send a Marketo email to the person?
How do you scan a QR code at a trade show to get the person’s contact information, send it to Marketo, and instantly send them an email?
Marketo cannot scan QR codes alone. The Marketo Event application on tablets does not allow to do it.
It is necessary to use a third party system.
The good reflex is to go on Launchpoint Marketo – launchpoint.marketo.com -, in the “Events” category and to look for the appropriate solution.
1/ The icapture solution seems promising but I have not tested it.
- universal badge scan
- business card scanning
- integrated with Marketo
- on-the-fly segmentation
2/ If you are organizing the show and you need to generate QR codes to be able to scan them when the participants arrive, this solution is worth exploring
I didn’t test it either.
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