Integration of Marketo with an external database

Marketo Office Hours - 15/11/19

Sylvain Davril describes the steps to integrate Marketo with an external database (except Salesforce and MS Dynamics which have native connectors)

Integrate Marketo with an external database

Question

How to integrate Marketo and an external database (except salesforce / MS Dynamics which have native connectors)

Les facts

The success of an operation lies in its preparationSun Tzu

You can integrate Marketo and any database via the APIs of Marketo but it is necessary to prepare the integration project well so that your IT department knows what to integrate.

The solution:

Take the time to set up :

  • an architecture diagram to define which systems and which business objects will have to communicate
  • the order of the flows, their direction, their frequency
  • which identifiers of both systems will be shared
  • which custo objects are to be created in Marketo and which fields
  • and finally a datamapping

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.