GDPR: Visit of Merlin/Leonard Communications Preference Center

How to build a GDPR-compliant communications preference center with Marketo?

How to limit unsubscribes from your customers/prospects?

How to collect the consents and preferences of your leads?

We talked about it here before May 2018 and there after.

The Communications Preference Center is the cornerstone of your GDPR compliance

Question

How did Merlin/Leonard build its preference center?

The Facts

GDPR has forced companies to rethink how they handle unsubscribing and migrate to a more constructed page that allows the visitor to set their consents and preferences.

The solution

The preference center we have adopted at Merlin/Leonard aims to :

• have a tone that is consistent with Merlin/Leonard’s personality,
• allow the visitor to fill in/correct their personal information (and to be able to change their email)