Marketo performance and form display problems

Marketo Office Hours - 25/10/19

Sylvain Davril discusses Marketo performance and form display issues.

Marketo performance and form display issues

Question :

Marketo’s performance is poor. Is there a way to improve this?

The facts:

The display of pages in the Marketo solution sometimes takes a long time or is impossible.

The solutions:

We have done the experiment several times to access the same Marketo from the company’s IS, and the other via a 4G internet connection that did not pass through the company’s IS.
The result is often amazing: the same page in Marketo (for example the Setup screen “Custom Objects” took several minutes to display in the first case, while it took one second in the other.

Question :

Some forms do not appear. How can I fix this?

The facts:

Some forms do not appear on Marketo LPs or web pages of sites.
Browsers tend to increasingly enforce native blocking of what they consider to be advertising, or natively offer private browsing.

The solutions:

When you work with Marketo, make sure you disable anti-banner software and other ad blocker / ghostery. They can block both the functionalities in the Marketo solution (impossible to visualize correctly an LP) and prevent you from working, but also block the public version of the forms and LPs.

One of the recommendations for forms is to replace in the form code the Marketo technical URL with your URL with the CNAME

Replace (for Merlin/Leonard case)
…src= »//app-lon07.marketo.com/js/forms2/js/forms2.min.js »…
…form id= »mktoForm_1225″…
…MktoForms2.loadForm(« //app-lon07.marketo.com », « 253-OEG-055 », 1225);…
Par
…src= »//go.merlinleonard.com/js/forms2/js/forms2.min.js »…
…form id= »mktoForm_1225″…
…MktoForms2.loadForm(« //go.merlinleonard.com », « 253-OEG-055 », 1225);…

when you insert the form on your web page

Indeed the URL //app-lon07.marketo.com can be sometimes blocked by anti-virus or ad blocking software.

Other magical ideas for your forms are here : supercharge your forms !

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Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.