inbound marketing

<p>Master Inbound Marketing techniques to attract, engage, and delight customers. Transform your digital presence, optimize engagement and boost conversions</p>

  •   Posts

    The Disappointed of Marketing Automation strike back

    6 most common mistakes

    Faced with the radical change in buyer behavior, marketing automation and new methods to…

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  •   Videos Marketo

    Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

    Marketo Office hour - December 22, 2022

    What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo…

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  •   Posts

    Little Leonard’s Encyclopedia #2: Personas

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

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  •   Posts

    Email creation in Marketo

    Marketo office hours - 05/03/21

    This session was dedicated to tips and best practices around email creation in Marketo….

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  •   Posts

    Data Quality: the 5 keys

    The "Checklist"

    Merlin finally shares with us his magic formula to fight poor data quality –…

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  •   Posts

    7 good practices for your preference center

    Our advice

    The preference center (PC) is an ideal tool for optimizing the customer experience, provided…

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  •   Posts Outgrow

    Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow

    Our viewpoint

    Between a web page full of marketing blah blah blah and an online questionnaire,…

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  •   Posts

    Pre-filling of Marketo forms

    Marketo Office Hours - 25/10/19

    Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…

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  •   Posts

    Marketo performance and form display problems

    Marketo Office Hours - 25/10/19

    Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…

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  •   Posts

    The 5 ingredients for a successful emailing

    Our advice

    When he wrote to Vivian to win her heart, Merlin did not praise his…

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  •   Posts

    Practicing Marketo without training: the 10 mistakes of the layman

    The basics

    Are you a digital native and understand any new interface you come across very…

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  •   Testimonials

    Econocom: Marketo support boosts digital transformation

    Customer Case

    Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…

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