Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

Marketo Office hour - December 22, 2022

40mn   Medium Level

What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo Landing pages and emails most useful ?

You will find the recording of one of our latest Marketo Office Hour.

👇 Here are the functionalities we have shown

Feel free to reach out for your next assets set !

#marketingautomation #landingpages #emailmarketing

Landing Pages

  • 00:49 Glass effect on form
  • 01:07 Elevator” form
  • 01:33 LP is a mirror of the web site
  • 01:45 Sticky banner
  • 01:54 Automatically format normal images into the right shapes
  • 02:42 Advanced carousels on LP
  • 03:13 LP in Hebrew
  • 03:33 Calendars for Events
  • 04:40 Advanced carousels 2 on LP
  • 05:15 3D Effects applied automatically on images
  • 05:51 Sliding or pop-up forms
  • 07:38 Cookie manager on LP
    • Empty cookies on demand or automatically
    • Deposit Marketo cookie only after explicit acceptance
  • 09:25 Limit the number of places for events
  • 10:18 Recover and fill UTMs after bounce
  • 11:48 Hide all or part of an LP by password
  • 12:39 Block a video after 30 seconds
  • 13:51 Custom pop-up (Web perso like)
  • 15:00 Reorganization of dynamic modules

Forms

  • 16:10 Different ways to integrate forms and advanced layout
  • 18:00 Controls on fields (e.g. email domains for competitors)
  • 21:00 Advanced data transmission to the Data Layer
  • 21:40 Multi-step form & Pre-filling
  • 23:00 Progressive Profiling adapted to the customer journey
  • 28:43 Auto-filling (Company for example) and Cleaning / filling of data
  • 29:45 Advanced fields controls
  • 30:27 Shortcut to sales
  • 31:33 Preference Center
    • Hide / Show Data
    • Personal data, companies, consents and preferences
    • Right to be forgotten, to information, pause
  • 28:25 Global preference center with map

Emails

  • 35:10 Respect the constraints of the different email clients
  • 36:22 Insert beautiful photos
  • 37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners

Posted By Jm

Full stack Developer, UI/UX Designer, Marketing Platforms Specialist, Managing the code of merlinleonard.com