Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

Marketo Office hour - December 22, 2022

40mn   Medium Level

What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo Landing pages and emails most useful ?

You will find the recording of one of our latest Marketo Office Hour.

👇 Here are the functionalities we have shown

Feel free to reach out for your next assets set !

#marketingautomation #landingpages #emailmarketing

Landing Pages

  • 00:49 Glass effect on form
  • 01:07 Elevator” form
  • 01:33 LP is a mirror of the web site
  • 01:45 Sticky banner
  • 01:54 Automatically format normal images into the right shapes
  • 02:42 Advanced carousels on LP
  • 03:13 LP in Hebrew
  • 03:33 Calendars for Events
  • 04:40 Advanced carousels 2 on LP
  • 05:15 3D Effects applied automatically on images
  • 05:51 Sliding or pop-up forms
  • 07:38 Cookie manager on LP
    • Empty cookies on demand or automatically
    • Deposit Marketo cookie only after explicit acceptance
  • 09:25 Limit the number of places for events
  • 10:18 Recover and fill UTMs after bounce
  • 11:48 Hide all or part of an LP by password
  • 12:39 Block a video after 30 seconds
  • 13:51 Custom pop-up (Web perso like)
  • 15:00 Reorganization of dynamic modules

Forms

  • 16:10 Different ways to integrate forms and advanced layout
  • 18:00 Controls on fields (e.g. email domains for competitors)
  • 21:00 Advanced data transmission to the Data Layer
  • 21:40 Multi-step form & Pre-filling
  • 23:00 Progressive Profiling adapted to the customer journey
  • 28:43 Auto-filling (Company for example) and Cleaning / filling of data
  • 29:45 Advanced fields controls
  • 30:27 Shortcut to sales
  • 31:33 Preference Center
    • Hide / Show Data
    • Personal data, companies, consents and preferences
    • Right to be forgotten, to information, pause
  • 28:25 Global preference center with map

Emails

  • 35:10 Respect the constraints of the different email clients
  • 36:22 Insert beautiful photos
  • 37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.