Rediscover the Power of Your Marketing: Marketo-CRM Integration with Vertify

Marketo Office Hours - 13/01/13

40mn   Expert Level

In the vast world of digital marketing magic, seamless integration between Marketo and your CRM represents the Holy Grail of efficiency and automation. At Merlin/Leonard, we’ve always advocated the symbiosis of technology and creativity to produce memorable customer experiences. Today, I’d like to share with you a magic potion that will transform the way you see and use Marketo with your CRM: Vertify.

The Bridge between Worlds: Marketo and CRM

Imagine a world where your Marketo tool and your CRM converse in a fluid language, without interpretation or loss of information. Where each piece of data finds its precise place, as if Leonardo da Vinci himself had designed this precision mechanism. Adobe Marketo has already provided us with bridges to Salesforce and MS Dynamics, but the picture remains incomplete.

The reality of custom integrations is often an epic worthy of Arthurian quests: long, full of pitfalls, and all too often abandoned after the first battle with the dragon of technical complexity. The cost of these lost battles? Slower time-to-market, inaccurate decisions and data lost along the way.

VertifyData: The Alliance of Titans

In our quest for a solution, we discovered Vertify. Like Leonard’s inventions, Vertify is a breakthrough, offering near-native integrations between Marketo and a myriad of CRMs – Pipedrive, SugarCRM, ZohoCRM, not to mention the titans Salesforce and MS Dynamics.

Why dwell on Salesforce and Dynamics, you might ask, when native integrations exist? The answer is simple: for those who, in their quest for excellence, seek to go beyond known limits. Whether it’s to enrich information flows, for greater control over integration, or for the modern Holy Grail – connecting one Marketo to two Salesforce – Vertify presents itself as the magician who binds these disparate worlds together.

An Epic Journey to Integration with Vertify

In our recent #marketoofficehour, we delved into the inner workings of Vertify, revealing how this solution can revolutionize integration between Marketo and CRM. With Vertify, integrations are no longer a tortuous labyrinth but a straight path, cleared of the obstacles that hamper innovation and responsiveness.

Vertify speeds up the integration process, making connections between Marketo and various CRMs as seamless and predictable as the workings of a Vinci clock. It opens up previously unexplored possibilities, such as real-time data management and precise control over information synchronization.

Conclusion: the dawn of a new era

Marketo-CRM integration with Vertify isn’t just a technical improvement; it’s a giant step towards harmony between your marketing and sales tools. It’s the promise of a less perilous, more fruitful adventure, in which every piece of data finds its legend in the ledger of your marketing strategy.

At Merlin/Leonard, we’re ready to accompany you on this adventure, armed with our expertise and our passion for the magic of digital marketing. Vertify is our latest ally in this quest, proving once again that when magic meets genius, the real enchantment begins.

For those interested in exploring these new lands, I invite you to join us in our next #marketoofficehour session. Together, let’s discover how Vertify can transform your Marketo-CRM world into a realm of infinite possibilities.

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.