Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI

Marketo Office Hours - 27/01/2023

50mn   Beginner Level

Hello, I’m Sylvain Davril from Merlin/Leonard. Today, I’d like to share with you a breakthrough in the creation of beautiful Marketo email and LPs templates: the revolutionary OTOWUI solution, designed by Charles Thiery.

  • 00:44 Comparative analysis
  • 05:01 OTOWUI presentation  and Branding management
  • 10:48 Email Template creation Netflix Example
  • 18:38 Content added through RSS
  • 21:01 Email Template advanced settings
  • 21:31 OTOWUI Email pushed in Marketo
  • 27:18 Marketo form on LP
  • 30:35 Advanced settings (css, jscript, custom fonts)
  • 33:40 How does Otowui guarantee rendering?
  • 37:20 Offer structure
  • 41:00 GDPR

The importance of First Impressions in Marketing

In digital marketing, visual impact is king. The emails and LPs you create are your brand’s ambassadors. With Marketo, I explored various avenues – from free templates to more elaborate solutions – but each option had its limitations, whether in terms of design, flexibility or functionality.

The OTOWUI Solution: A Paradigm Shift to finally get beautiful Marketo email and LPs templates

That’s where OTOWUI comes in. This SaaS solution gives you the freedom and tools to create Marketo email and LP templates that are both aesthetically pleasing and functional. With OTOWUI, you benefit from :

  1. Intuitive creation: a drag-and-drop process that simplifies design, accessible even to those who aren’t technically inclined.
  2. Dynamic designs: add elements such as animations and parallax effects to captivate your audience.
  3. Compatibility and reliability: templates that display perfectly on all email clients, without worrying about bugs.
  4. Total integration with Marketo, ensuring perfect synergy between tools.

OTOWUI in Action: Case Study with Netflix

During a Marketo Office Hours session, Charles brilliantly demonstrated OTOWUI’s ability to create templates for an iconic brand like Netflix. He showed how, step by step, we could develop a coherent branding, insert logos, choose fonts and colors, and integrate all this into elegant and effective email and LP templates.

Flexibility and customization

What makes OTOWUI so special is its ability to adapt to the specific needs of each brand. You can, for example, create a branding specific to your company, ensuring consistency and instant recognition of your marketing communications.

Conclusion: A New Era for Marketo Models

In short, OTOWUI is more than just a tool; it’s a strategic ally for any Marketo user wishing to stand out from the crowd with beautiful Marketo email and LPs templates. The combination of an intuitive interface, unrivalled flexibility and seamless integration with Marketo makes OTOWUI a must-have solution in the digital marketing landscape.

Join us at upcoming Marketo Office Hours sessions to find out more about OTOWUI and how it can transform your marketing strategies.

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.