customer journey

<p>Enhance your marketing with insights on customer journey optimization. Explore strategies to improve engagement and drive conversions on every touchpoint.</p>

  • 20 Fun Facts About the Customer Journey and Lead Lifecycle

    Discover 20 fun facts about the customer journey and lead lifecycle to enhance your marketing strategies and boost customer engagement.

  • Lessons from a real-life B2B customer journey

    Optimizing B2B Lead Management

    Discover how to optimize the B2B customer journey to improve lead management and maximize your marketing ROI.

  • Understanding the Marketing and Sales Funnel

    ...and its relation to the Buyer Journey

    Explore the sales and marketing funnel with a detailed guide on each stage, key actions, and KPIs. Learn how to effectively manage and nurture leads to conversion.

  • What is a lead in marketing?

    Little Leonard's Encyclopedia #4

    What is a lead in marketing and why it’s crucial for business growth. Learn the differences between new and existing customer leads, inbound and outbound…

  • Optimize your Marketo Content Downloads to Boost Engagement : Tips from Sylvain Davril

    Marketo Office Hours - 19/01/24

    Find out how to maximize engagement via Marketo content downloads. Gated/Not Gated strategies, form placement and more.

  • Dynamic Chat and LiveChat Marketo: A Revolution in Customer Interaction

    Marketo Office Hours - 05/01/24

    Discover how Dynamic Chat and LiveChat Marketo transform customer engagement into a personalized, interactive experience. Enter the era of dynamic communication!

  •   Virtual roundtables MarketoOtowui

    Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI

    Marketo Office Hours - 27/01/2023

    Hello, I’m Sylvain Davril from Merlin/Leonard. Today, I’d like to share with you a…

  • Little Leonard’s Encyclopedia #2: Personas

    Buyer personas, lead generation, inbound marketing… You think we’re talking down to you with…

  • Content management – Marketo Office Hours special 05/07/2021

    Marketo Office Hours special 05/07/2021

    In this session of Marketing Office Hours, we’ll talk about planning and organizing your…

  • Complete integration of Marketo and Google Analytics

    Marketo Office Hours - 15/10/2021
  • Get the best out of your content with DivvyHQ

    Marketo Office Hours - 01/10/2021
  • Tracking site customer area and custom activities

    Marketo Office Hours - 25/10/19

    Sylvain Davril discusses the problem of tracking activities on a customer space site whose…