Sylvain Davril gives some tips on Marketo Web Personalization.
Tips on Marketo Web Personalization
Think of asking the Marketo support to integrate all the domains of the sites on which you use Web Perso (you have the hand on the configuration of the sub-domains only)
Think about the 30 fields of the Marketo database that you want to have in Web Perso; and synchronize them right away (the first synchro takes 24 hours!)
The best way to exchange behavioral data from Marketo Lead Management to Web Perso is to use static lists.
This implies to prepare your lists beforehand.
Example “people who have registered for Marketo Office Hours”.
In this case I could make a Web Perso campaign for the registered people and display a personalized message via Web Perso.
Join us for Office Hours 😉
One hour every Thursday to ask all your questions and share around Marketo best practices.
For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.
Today’s topic is how to go from a campaign plan on paperboard to Marketo:…
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.