Tips on Marketo : Web Personalization

Marketo Office Hours - 15/11/19

5mn   Medium Level

Sylvain Davril gives some tips on Marketo Web Personalization.

Tips on Marketo Web Personalization

The tips

  1. Think of asking the Marketo support to integrate all the domains of the sites on which you use Web Perso (you have the hand on the configuration of the sub-domains only)
  2. Think about the 30 fields of the Marketo database that you want to have in Web Perso; and synchronize them right away (the first synchro takes 24 hours!)
  3. The best way to exchange behavioral data from Marketo Lead Management to Web Perso is to use static lists.
    This implies to prepare your lists beforehand.
    Example “people who have registered for Marketo Office Hours”.
    In this case I could make a Web Perso campaign for the registered people and display a personalized message via Web Perso.

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Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.