Marketing Office Hours· Episode 18/53
Email creation in Marketo
This session was dedicated to tips and best practices around email creation in Marketo….
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This session was dedicated to tips and best practices around email creation in Marketo.
Anne-Sophie showed us step by step how to create an email in Marketo from the settings in the admin part to the personalization and the dynamic contents, passing by the design and the things not to forget.
Parameterize your emails
How to fill in in the admin part the different default elements like the name of the sender, the sending address, the reply address, etc…
Marketo’s system-links
These system-links will allow the tracking of subscriptions and the visualization in web version of an email in particular.
CC emails and tokens
Go further in the automation with the parameterization of the CC field.
Creating emails in Marketo: the template picker
The notion of template, the usefulness of having several templates – correctly named to identify them well – and the choice of the right template were discussed before launching into the actual creation of the email.
Marketo’s Email Editor
From, reply to et subject lines : deliverability and a/b testing
The email modules
We have seen here the nature of the blocks, their flexibility, the variables attached to the block, the dynamic content, and html code specific to Marketo.
