From Outbound Marketing to Smart Outbound Marketing

You’re a fan of Thai food and yet you still get messages about Mexican food (and again, and again)… and, on top of that, you hate this type of cuisine… No kidding… How many of us have this (bad) adventure happened to?

I – Outbound marketing ? Has Been !

Your consumers are over-solicited, over-motivated, over-booked… So “be careful” with your mass mailings. We quickly forget, that time is well and truly over. Globalization has multiplied the number of your competitors and the Internet has given power to your consumers who can quickly go elsewhere (one click and they are gone). They will run away from you and these farewells will not leave room for beautiful reconciliations. No, no. Outbound? Still overused today, as we explain in this article on “old school” marketing.

White Paper “Prospecting Machine – IKO System

II – Towards intelligent outbound marketing

We’ve often advocated it on this blog, we recommend moving your budget smoothly towards inbound marketing. Disadvantage: the results, even if they will be spectacular, will take a little time to arrive, and on the other hand, it is impossible to accelerate the movement. So it’s quite complicated if you have to reach the quarterly sales quota and there are 10 days left… you can’t rely on inbound marketing. What’s the solution? Go back to outbound? Yes, but smart outbound marketing! But then how?

Demographic data

You define your target and detail in which sector the company operates, its location, its size. Once the company is defined, you detail the profile of the people to contact: function, decision level, place of residence AND the score attributed according to the keywords contained in the job title.