marketing strategy
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Conversational marketing: Definition and benefits
For a few years now, conversational marketing has been a new inbound marketing tool…
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Switching from Paperboard to Marketo
Marketo office hours - 18/06/2021Today’s topic is how to go from a campaign plan on paperboard to Marketo:…
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Content management – Marketo Office Hours special 05/07/2021
Marketo Office Hours special 05/07/2021In this session of Marketing Office Hours, we’ll talk about planning and organizing your…
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Chantier Data Quality: the ultimate guide
Everything you need to settle the matterPoor data quality is the evil that plagues marketing campaigns. In this article, Léonard…
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Data Quality : Marketing stack ?
Better understand the different solutions and their functionalitiesTo fight a multi-headed hydra, it is essential to choose your weapons well in…
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Integration : Marketo & CRM
Marketo Office Hours - 05/02/21This session was dedicated to Marketo – CRM integration. Sylvain opens his Marketing Automation…
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Why do you need to improve data quality?
Data Quality : IntroductionIf you read the specialized press, you must know that data is the new…
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Murex • Aurélie Turquier
Marketing Operations ManagerDiscover the return of experience of Aurélie Turquier of Murex, who uses the services…
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Data Quality & Marketo
Marketo Office Hours - 15/01/21This session was dedicated to Data Quality & Marketo. Sylvain guides us through the main…
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AFP • Thomas Boykin
Head of CRM and Marketing AutomationRead the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.
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Build Marketo emails that won’t go unnoticed
The Complete GuideWho has never heard “email marketing is dead”? Well, well, well! With over 90%…
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Engaging Marketo landing pages to boost conversion!
Our adviceWe are in the middle of a schizophrenia when we have to make Landing…