Artificial intelligence Marketing automation: the solution to overcome the last obstacles
Your progress on the path to digital maturity has allowed you to align sales…
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Your progress on the path to digital maturity has allowed you to align sales and marketing, optimize your campaigns and only pass on really hot leads to sales… But sooner or later you will be blocked by a major obstacle: the human natureSe! Discover how artificial intelligence, coupled with marketing automation, can help you overcome tedious exchanges and gain efficiency.
The limits of human beings
The human brain is fueled by pleasure, and we sometimes seek immediate gratification at the expense of the company’s interest: we’ll put off a task that bores us, prefer lunch with an old client/potato to an afternoon of phone calls, or even neglect a prospect because we have a “lukewarm feeling” about him. A Conversica study determined that for all of these reasons (good or bad), 77% of prospects were not getting the follow up they deserved, and even 38%… were not being followed up at all! As a result, all the leads hard detected by the beautiful lead generation mechanics fall into oblivion, and your ascent to digital maturity takes a hit (Remember the 6 steps to digital maturity…).
Across the seas and over the mountains… the virtues of perseverance
If we could put aside our feelings, moods and egos and engage in lead nurturing without reluctance, we would discover that persistence pays off. A customer who has expressed interest in your offerings won’t be offended by your insistence on starting a conversation with them: the least you can do is to let them know that the interest is mutual. Studies show that, too often, salespeople give up after two unsuccessful attempts, when it would take between seven and ten to reach the appointment goal!
