The 5 rules of modern marketing
Modern marketing is about customer engagement, which in turn is about a number of…
April 27, 2015· Intermediate· 15 min
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Modern marketing is about customer engagement, which in turn is about a number of changes.
The marketing changes
Marketing has evolved and gone through several stages:
- Mass marketing with the sending of non-personalized mass e-mails without prior behavioral analysis (send, send, send).
- Transactional marketing with the primary goal of making a maximum number of transactions (money, money money).
- Commitment marketing, which is based on the creation of a long-term relationship with a problem based on customer retention and loyalty.
The 5 new rules of engagement
To engage, you need to build personalized, lasting relationships and develop the customer experience.
Motivating people as individuals
Mr. Everyman does not exist. Everyone is different. We have to personalize the content to be addressed to each person.
Motivate people based on what they do
It will be a matter of triggering specific campaigns based on identified interests or tastes.
