Marketing OPS – Team organization

This session was dedicated to the organization of Marketing Ops teams and in particular how managers manage the intrinsic changes in a company: turnover, new positions, adoption of new tools, training, etc…

Sylvain welcomed Béatrice Loriot, founder of Béautiful Numbers and Stéphane Antona, Head of Marketing at Appian Corporation to share various and enriching experiences.

Actions to be taken when taking up a new position or starting a new mission

Whether it’s the arrival of a new position or the beginning of a new mission, certain actions must be taken in order to ensure a good adaptation and progression of the marketing teams in place.

Raising the bar when a new tool arrives without a prior strategy

It is not uncommon to see companies rushing to use this or that tool in order to “save the day” without having established a deployment and adoption plan beforehand. The speakers offer us their keys to managing these situations.

Build a marketing plan

Some good practices and essential elements to build your plan.

Organization of an operational marketing team

How to organize your marketing department and what are the responsibilities of each member of an operational team?

Example of a Marketing Ops team organization

Through rich learning experiences, our two speakers were able to identify several types of Marketing Ops teams.