Infographic: Achieving digital maturity in 6 steps

Our advice

5mn   Beginner Level

Are you getting ready to (re)embark on the race to transform your digital marketing? You’re in the right place to start your journey: find in an infographic the main steps of the ascent. From the preparation of the base camp to the final phase: the arrival at the summit of digital maturity!

Infographie étapes maturité digitale

6 steps to get to the top

With this infographic you get a bird’s eye view of the path to transform your marketing. Where to start? Should you attack directly with marketing automation? (spoiler: no!) At what point should you start thinking about your content strategy?

The soundtrack is here

Table of contents
  1. Preparing for change
  2. Succeed with your content strategy
  3. Starting your marketing automation
  4. Moving towards demand generation
  5. Conversational marketing (in progress)
  6. Conversational marketing (in progress)
  7. Revenue performance management (in progress)

Digital marketing transformation: do things in order

As you can see in the infographic, the adventure of digital transformation is prepared like a great climb. At Merlin/Leonard, we call this parable “I love the mountain”. As with any high mountain climb, you must first take care of your preparation (choose the right equipment and make sure you are in the right physical condition) and then proceed in stages (don’t parachute onto Annapurna in flip-flops and without a guide!).

The long climb to digital maturity

Be careful, this 6-step process is not a dogma (we are not dogmatic at Merlin/Leonard, though): it depends on your digital maturity! The path is not set in stone and can be adapted to all digital transformation projects… Yes, in reality, we know that everyone starts with what they know how to do (marketing automation, content strategy, buyer personas, etc.). Only, when we arrive to straighten the bar or to restart the machine, this is the program we recommend to avoid ending up in the ravine!

24 months… That may seem like a long time! But the digital transformation of your marketing is a demanding project, which requires full commitment. The key is to start on the right footing, to remain modest, to measure the results and… not to put the cart before the horse. Take a look at our infographic and tell us where you stand. Let’s talk about it later?

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.