Marketo Essentials Online Training

4 half-days (14 hours) to discover Marketo!

   From 21 Feb To 24 Feb 2023
9:00 am / 12:30 pm • Online by videoconference
1.495,00€ / Per person
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You have people with disabilities among the participants: please contact us in order to set up the procedure to allow participation in the best conditions.

Who is this Marketo Essentials training for?

You are a marketing manager, operational marketing manager, marketing project manager and you have just invested in the Marketo solution for your digital marketing.

  • Do you use Marketo daily as part of your digital marketing actions?
  • Do you want to master the full range of tools offered by Marketo for successful marketing actions?
  • Have you already acquired the solution and want to train your new employees?
  • Have you just acquired Marketo and want to train all of your employees?
  • Do you want to improve the use of Marketo within your teams?

This training is not open to marketing agencies and consultants.

Prerequisites: Have access to Marketo, Know your access rights to the platform (Administrator or user).

Marketo Essentials Training Content

Merlin/Leonard offers to support you in your Marketing Automation efforts thanks to our training in the Marketo solution. Our certified experts are here to answer your questions and help you take control of the platform!

After two days (four half-days) alternating presentations and practical work in Marketo, you will know how to effectively use this powerful yet simple marketing automation solution.

During these four half-days, you will learn to:

  • Manage your data efficiently via the “Lead Database” module.
  • Create your email, form and landing page templates easily from the Design Studio.
  • Configure your marketing programs in their entirety, segmented contact lists, marketing automation scenarios, etc.
  • Track your results with the Analytics module for precise reporting of your performance and the ROI generated by each action.

> Download the full program <