Who is this training for?
You are a project manager or in charge of marketing automation, digital marketing, operational marketing, director or director of marketing and…
- You use Marketo daily for your digital marketing activities
- However, you will find that creating new campaigns takes too much of your time
- You want to have a library of templates to save time creating new programs
- Do you have a lot of questions that you would like to ask the specialists?
This training is not open to marketing agencies and consultants.
Prerequisites: Have access toMarketo, Know your access rights to the platform (Administrator or user), Have a first experience on Marketo.
Marketo Advanced Training Content
Six half-days to create models in the workshop that you can easily clone to save time.
Workshops are designed to get you working in Marketo from the simplest to the most advanced campaign.
These campaigns, once carried out, will be both models and campaigns in production for the newsletter, the downloading of content and the contact form, events, etc.
- Email campaign + A/B testing
- Content download Campaign
- Contact request campaign
- Advanced Nurturing
Reports will be created in each campaign.
We will also see throughout these 3 days the essential elements for successful marketing:
- Segmentations and personalization of emails and LPs
- Use of tokens
- Smart lists and static lists
- Acquisition Management
- admin settings review
- social networks
…and any questions you may have!