How to get trained and learn all about Marketo

Your company has chosen Marketo and we congratulate it! You are about to discover a very rich tool whose functionalities will never cease to amaze you.
But at the risk of shattering your dreams, we prefer to warn you right away: marketing automation doesn’t mean autopilot. You will need professionals with a solid knowledge of the tool to use it at its best and avoid mistakes.

Marketo training to get the hang of it

Of course, practice makes perfect: practice is essential to master a tool; and beginner’s mistakes are often rich in lessons (see our article on the 10 mistakes made by neophytes).

However, to make sure you do things the right way and acquire the right reflexes from the start, don’t neglect the theoretical input from seasoned users! This will save you a painful backtracking when you realize after a year that all your campaigns were not perfectly set up…

Like any computer tool, Marketo has some basic rules that you have to master before starting. These good practices may seem tedious to those who are impatient to launch their first campaigns, but they are essential for the future good functioning of your marketing automation. So a piece of advice, train yourself to the basics before you even start to manipulate Marketo!

Acquisition of Marketo skills: which method to choose?

Start by evaluating your objective and your needs: do you want to become autonomous in the use of Marketo very quickly? Do you need to know all types of programs perfectly? Are you looking for a very specific skill on a precise functionality of Marketo? Do you have a team of marketers to grow in competence, if possible at the same pace?
Depending on your objectives, you can draw from several sources of knowledge at your disposal:

• The Marketo documentation: very clear and educational articles on everything you need to know about Marketo. The advantage: the documentation covers all the areas of Marketo. The disadvantage: it only deals with their most commonly used features.
• The community of users: if you come across a question that is not covered in the Marketo doc, there is a good chance that another user has already asked it in the community and that a third (or more) has already answered it. Advantage: there are bound to be answers to your questions. Disadvantage: they don’t always shine for their synthesis spirit and you often have to browse a whole thread to find THE answer you were looking for.