Econocom: Marketo support boosts digital transformation
Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…
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Discover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European group expert in digital transformation. Merlin/Leonard allowed Econocom to benefit from a robust solution to initiate marketing automation and lead generation mechanisms over time. Read the feedback from Clara Guénand, marketing manager at Econocom.
The deployment of Marketo by Merlin/Leonard
Marketo is a very complete marketing automation solution… but also quite complex! To be accompanied on these subjects is essential. For Clara Guénand, who wanted to control her budget, benefit from a trusted partner and more prosaically be able to use her training budget, the support offered by Merlin/Leonard was almost an unavoidable choice.
We started with Merlin/Leonard with confidence and we continue to improve with them.
Clara Guénand
Marketing manager at Econocom
Generate leads with marketing automation
To build a fluid mechanism to generate leads, it is not enough to equip yourself with a beautiful coach (Marketo): you must also develop your strategy, train your teams, define and refine your scoring rules, etc. Merlin/Leonard proposed to Econocom a series of to make the teams operational and bring them towards more autonomy with Marketo. For more details, Léonard himself – Clara Guénand’s reference – invites you to download the Econocom case study!
