Retargeting & acquisition

Who doesn’t dream of having a second chance? That possibility of being able to change the game?

In digital marketing, this is possible with retargeting. If it can be applied to both acquisition and retention, we will focus on the first option for now.

Definition

In acquisition the retargeting will target the visitors of your website who have an intention or a potential to buy your products/services.

The main idea will be to use the collected data (via cookies), to address the right ad, to the right person, at the right time.

Benefits

The advantage of retargeting is to be able to convert more efficiently. Because yes, people who have visited your pages and looked at your products are much more likely to make a purchase than any other visitor.

Channels

There is no lack of channels for retargeting:

• Web: the platforms are called ad exchange. The advertiser sets his request so that it is published on the advertising spaces of partner sites.
• Social networks: the banners are positioned on the various social networks: these are ad networks platforms.
• Mobile applications

No doubt about it: you don’t lack playgrounds!

The different retargeting banners

Criteo defines three types of banners used in retargeting:

• Corporate banners where slogans, brand names and logos are highlighted. They are often used for branding purposes, i.e. to promote the company. The main goal will be to gain notoriety by being known.