Improve your Customer Journey with Content Marketing
In this blog you will read several times that it is now essential to…
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In this blog you will read several times that it is now essential to adapt to the customer’s journey to provide the best possible experience. Today, this experience must be personalized, multi-channel and above all social. We explain why by adapting your customer journey through Content Marketing
The Customer Journey influenced by Social Networks
A Forbes study shows that 78% of people consider their purchase decision influenced by social shares of companies.
Social networks have become a communication channel in their own right and for consumers they are a reflection of your brand, your values and your strategy.
They are also a way to get in touch with you directly, a reference to know your different activities or a reference to find other consumers’ opinions.
Above all, they can express their opinion in one click and in front of hundreds or even thousands of subscribers…! Remember the video where two young people manage to “fold” an iPhone 6: published just after the release of the latter, it had gone around the world in a few days.
Social networks are present throughout the entire customer journey, from the first step of searching for information or consumer reviews to the instant after-sales service via Twitter.
However, it is not enough to publish an article and to reference it, it is also necessary to spread it on social networks to multiply its presence on the web and increase the number of possible touches and generate more traffic. In other words, do Content Marketing!
