How to share a customer journey and a campaign plan with Miro

Marketo Office Hours - 08/11/19

5mn   Expert Level

Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can easily build a campaign plan with Miro.

How to share a customer journey and a campaign plan? Discovering Miro

Question :

How to easily and visually share a customer journey with the marketing team and other stakeholders? How to build a campaign plan?

The facts:

  1. Marketing campaigns should systematically result from a customer journey leading to an offer, and be inspired by a buyer persona. In practice, this is quite difficult to achieve, especially because of the difficulty of working together on these elements.
  2. Decentralized teams (Marketing vs. Sales or Marketing vs. IT or Group vs. Region) have a hard time sharing a global vision of customer journeys, iterating on them easily and simply exchanging. I rarely come across these elements in the clients I meet.

The solution:

Miro is a shared “whiteboard” solution.

It natively embeds many pre-installed models, including a customer journey model.

It also allows you to create your campaign plans very easily.

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Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.