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Unraveling the Mysteries of Marketo Scoring: A Comprehensive Guide

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[Infographic] – GUARDIANS OF DATA – A HISTORICAL LOOK AT GDPR

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Explore the Untapped Potential of the People Performance Report for Informed Decisions

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Optimize your Marketo Content Downloads to Boost Engagement : Tips from Sylvain Davril

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The Keys to a Successful Marketo Setup: Tips and Tricks

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Dynamic Chat and LiveChat Marketo: A Revolution in Customer Interaction

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Marketo Office Hours

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[Infographic]- The Best Weapons for Taming the Hydra of Poor Data Quality

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Elevate your marketing automation game: the ultimate guide to delegating campaigns

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Marketo Email Personalization: A Modern-Day Arthurian Tale

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How to Implement GDPR Compliance in B2B Marketing through a Robust Preference Centre

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GDPR compliance quiz: take the ultimate quiz with Léonard!

In the heart of Renaissance Italy, amid the genius of Leonardo da Vinci’s inventions,…

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Evaluate the degree of digital maturity of your SME

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Test your Marketo skills

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Marketo Resources: did you know?

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Are you ready for Marketo?

11 questions about your marketing strategy and organization that will determine if you should…

Data Quality: where are you standing?

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Data Quality: Did you know?

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[Infographic] – Data Quality cheat sheet

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[Infographic] – The 5 keys to Data Quality

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[Infographic] – The 7 causes of marketing automation failure

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Marketo Certified Professional Exam Preparation Online Training

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Triggers or real-time marketing in Marketo

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Proving the value of marketing with Marketo’s Opportunity Influence Analyzer

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Use your CRM Business Model in Marketo for a better Customer Marketing thanks to Marketo Custom Objects

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Increase your productivity in Marketo thanks to a great foldering and the Marketo naming convention

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Stop the press ! How to correctly stop a launched Marketo Campaign !

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Find out how to track your site visitors with Marketo

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Know how to interpret Marketo emailing reports

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Marketo Certified Expert Exam Preparation Online Training

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The Disappointed of Marketing Automation strike back

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Tips on Marketo : Web Personalization

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Revolutionize Your Marketing with Beautiful Marketo Email and LPs Templates via OTOWUI

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Rediscover the Power of Your Marketing: Marketo-CRM Integration with Vertify

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MOH – Marketo CRM integration – Take back control!

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Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!

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MOH – Landing Pages, Emails, and Forms – Best practices and trends!

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GDPR and data security in 2022

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Little Leonard’s Encyclopedia #2: Personas

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Conversational marketing: Definition and benefits

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Complete integration of Marketo and Google Analytics

Get the best out of your content with DivvyHQ

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Next-gen webinars with TwentyThree

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Smart list and advanced flow II

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Generix Group • Clara Guénand

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Why do you need to improve data quality?

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Data Quality: the 5 keys

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AFP • Thomas Boykin

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7 good practices for your preference center

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GDPR is 2 years old: quick review and setup of the preference center

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How does the Marketo Salesforce integration work?

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Engaging Marketo landing pages to boost conversion!

We are in the middle of a schizophrenia when we have to make Landing…

GDPR consent: 5 ideas to turn your preference center to your advantage!

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14 ideas to boost your Marketo forms

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Xeno’s Conversational Marketing to increase engagement

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Integration of Marketo with an external database

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Marketo Email and dynamic attachment

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QR Code & event

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Tracking site customer area and custom activities

Sylvain Davril discusses the problem of tracking activities on a customer space site whose…

How to share a customer journey and a campaign plan with Miro

Sylvain Davril presents how he formalizes customer journeys at Merlin/Leonard; and how he can…

Pre-filling of Marketo forms

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Marketo performance and form display problems

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The 5 ingredients for a successful emailing

When he wrote to Vivian to win her heart, Merlin did not praise his…

Practicing Marketo without training: the 10 mistakes of the layman

Are you a digital native and understand any new interface you come across very…

How to get trained and learn all about Marketo

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Econocom: Marketo support boosts digital transformation

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[QUIZ] – Digital Marketing Maturity Gain Calculator

Quiz: Evaluate the level of digital marketing maturity of your company

What is your digital marketing maturity level? How do you know if your company…

Delivering on commitments: SunTseu and the genesis of the customer experience

It’s sometimes hard to trust someone at first, especially if they are a potential…

Marketing automation without strategy is only ruin… of the weapon!

The royal way to crash your digital marketing: bet everything on the marketing automation…

How to build your marketing budget in 2019?

With Leonard, we decided to launch remote workshops (the famous webinars) around our approach…

Little Leonard’s Encyclopedia #3: Content Marketing

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Put a turbo in your marketing engine with lead nurturing

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Monster infographic: CRM nightmares!

You dreamt about it again last night… Hordes of zombie duplicates were attacking you,…

Maturity of B2B digital marketing: the “Demand Generation” (4/7)

Here, at last, is the continuation of the journey towards B2B digital marketing maturity!…

Artificial intelligence Marketing automation: the solution to overcome the last obstacles

Your progress on the path to digital maturity has allowed you to align sales…

The preference center: the gateway to the customer experience

The preference center is the ideal tool for permission marketing. It keeps your messages deliverable,…

Digital Customer Experience: a beacon in the night

You’ve probably heard of digital transformation. Whatever the name, you’ve already come across the…

Poor Marketing: the three deadly sins of the marketer

The Mercator is your bible and Seth Godin your spiritual guide. You are full…

Infographic: Achieving digital maturity in 6 steps

Are you getting ready to (re)embark on the race to transform your digital marketing?…

What is good marketing? Three fundamentals to never forget!

Marketing has come a long way since the digital revolution, the emergence of social…

How to upgrade your prospecting machine?

Back in 2016, I had a feeling that this marketing automation and inbound marketing…

Marketing automation project failure: how to recover?

Often poorly deployed or oversized, marketing automation tools can lead you straight into the…

How I converted to marketing automation

Running a company is not always easy… And I have learned a lot from…

Little Leonard’s Encyclopedia #1: Marketing Automation

We talk to you about marketing automation, lead generation and gated content and… you…

B2B digital marketing maturity: the first three months and the content strategy (2/7)

The maturity of B2B digital marketing continued… As a reminder, here is the first…

Maturity of B2B digital marketing: the implementation of marketing automation (3/7)

After preparing the base camp to start your digital marketing climb, and the launch…

B2B Digital Marketing Maturity: Prepare for the Long Journey (1/7)

First in a 7-part series on digital marketing maturity, find out today how to…

Coffee, croissants, Marketo special “Demand Generation”

It was already back to school last week… But for those who braved the…

GDPR: what to expect and how to prepare?

The new General Data Protection Regulation (GDPR), you’ve heard about it at the local…

Improve your Customer Journey with Content Marketing

In this blog you will read several times that it is now essential to…

Stop making Com…

… engage in conversations with your prospects. During the Client Nomination Club on April…

Succeed in the international deployment of your marketing automation project

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Calculate your marketing ROI with Marketo and Kaspersky

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The importance of using a Marketo certified company

In order to get started on Marketo, it is important to be accompanied by…

Tracking on Marketo

When you hear the word “tracking”, the first words that come to your mind…

Pilot your content marketing with Limber

In the article “how to align my content strategy and my customer journey”, we…

Send emails efficiently with Marketo

« The best marketing doesn’t feel like marketing. » Tom Fishburne – Marketoon Studios What…

The applications on Marketo

You want to install new Marketo applications to optimize its operation but you do…

How to integrate Marketo with your IS and CRM

You are about to buy Marketo and you wonder if you can integrate it…

Social media and Marketo

Over the last few years, we have witnessed a major evolution in consumer habits…

Omni channel Marketing: personalize your website according to the user with Marketo

Personalize your website according to the user – all in real time, Real Time…

Manage a content library in Marketo

In Marketo, all your content is grouped in the Design Studio, this is where…

How to measure the ROI of your campaigns in Marketo?

Marketo is a comprehensive platform, not least because you can measure ROI – the…

How to personalize your content in Marketo?

Thanks to Marketo you now have a platform that allows you to automate all…

How do I align my content strategy with my customer journey?

That’s it! After many adventures, numerous surveys to determine your buyer personas (or “targets”)…

Allocadia helps you justify your Marketing Investments

You have just come out of the management committee, and your CEO has just…

10 signs that you are ready for marketing automation

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Gamification or the art of using games in your business

We saw in the previous article that personal branding is as important for a…

(Re)Taking control of Marketo

Is Marketo software like a bicycle? To take in hand a new tool, whatever…

Loyalty in the age of customer experience

Retention. You will often hear that it costs less than acquisition. “It’s always easier…

My first steps on Marketo with the Quick Start

You’ve probably already heard of marketing automation but you don’t have a very clear…

Marketing budget nightmare with a spreadsheet

In September, you will surely start again this infernal circle that is the creation…

Retargeting & acquisition

Who doesn’t dream of having a second chance? That possibility of being able to…

Aligning Your Sales and Marketing Teams: A Practical Guide

SunTseu – Soirée Alignement Ventes et Marketing from SunTseu We all know the story: People who…

The steps of a Digital Marketing revolution

Switching to an inbound marketing strategy is never easy, which is why Sylvain Davril,…

Smart Data, green campaigns

How do you engage your leads/prospects through the use of data? This is the…

Challenges and opportunities of a marketing automation solution

After Sylvain’s introduction, the floor was taken by Cécile Maindron, Senior Manager in charge…

The 5 rules of modern marketing

Modern marketing is about customer engagement, which in turn is about a number of…

Automate your prospecting

Let’s continue the interventions of the Marketing Engagement Breakfast with the presentation of Nicolas…

From Outbound Marketing to Smart Outbound Marketing

You’re a fan of Thai food and yet you still get messages about Mexican…

ROI and Digital Marketing

A crowd at the doors of the stores, stamping their feet, ready for the…

Personal branding, amplification and ambassador community

Knowing how to promote yourself: personal branding We all have in our hearts the…

Improve results by aligning sales and marketing

The image of team sports as a metaphor for teamwork is as old as…

10 good reasons to choose Marketo

You’ve heard a lot about it and you’d like to acquire this new “toy”…

Integrate Marketo to CRM with our application

Marketo CRM Generic Sales Insight from SunTseu Since December 2014, the entire Merlin/Leonard team is proud…

The new rules of marketing

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The importance of the marketing automation solution and concrete examples at Marketo

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The “old school” marketing: communication saturation and blind steering

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The customer experience and the importance of the customer journey

SunTseu – les fondamentaux du Digital Marketing part 1 from SunTseu   A great time For…

Customer journey modeling, the first step towards a successful customer experience!

Let’s say I decide to go to the movies this weekend. I have several…

Introduction to Customer Experience in 8 points

  Point 1: What is Customer Experience? The customer experience is the set of…

Marketing automation deciphered

“In our marketing department, people are drowning in Excel …” If this is the…