Triggers or real-time marketing in Marketo
🧙♂️⚔️👑 Embark on a journey of strategy and foresight with #MerlinLeonard and discover real-time marketing!
Think of King Arthur, vigilant in his stronghold – the market; with his brave knights – his team; and the elusive Morgana – the unexpected guest. 🎯
Suddenly, a brilliant light signals – not Excalibur, but equally potent – a #MarketoTip! 💡
Led by our in-house wizard, Sylvain Davril 🧙♂️, Arthur discovers the secret to Marketo’s real-time triggers. Now, he’s prepared to foresee and plan based on Morgana’s potential actions.
When Morgana fills a form at the castle entrance, a real-time alert is sent to Arthur. His knights receive immediate notifications. Arthur, acting as a skilled leader, conveys instant alerts to his knights, his call to arms echoing throughout the castle. 🏰
Employing the journey tracking spell, Arthur keeps track of Morgana’s progress within the castle. He’s prepared for every action, each step, ready to react when required.
With #MarketoTriggers, Arthur morphs his castle into a hub of real-time customer engagement.
Be the King Arthur of your market with #MerlinLeonard. Leverage Marketo’s capabilities to make customer data your ally. Let our #MarketoTips aid you in crafting a legendary success story! 🎵
Join us at our weekly Round Table every Friday at 10am for an hour of free discussions, queries, and sharing of Marketo’s finest practices.
Proving the value of marketing with Marketo’s Opportunity Influence Analyzer
🏰🧙♂️Salutations from the magical dominions of Merlin/Leonard! 🧙♂️🏰
Today’s tale from King Arthur’s 🤴court is a perfect reflection of the ongoing saga in many business kingdoms. The unsung hero of our story? Marketo’s ‘Opportunity Influence Analyzer’ tool! ⚔️🔮
Arthur, once believing victories were solely due to his Knights (Sales), uncovered the concealed magic of his Wizards (Marketing), who had been stirring up influence even before the Knights readied their steeds. 🧙♂️✨
🎯 By activating Marketo’s Opportunity Influence Analyzer, linked with Salesforce, Arthur discovered every interaction – magical touches that were made before, during, and post a victory, involving Knights and Wizards alike. 🌌
And what a revelation it was! 👀 The surge in total interactions unveiled the crucial role of the Wizards, or the pivotal contribution of marketing.
Today, Arthur’s appreciation for his Wizards has grown leaps and bounds. He sees the vital spells they spin to make the kingdom flourish. 🏰✨
From the desk of our Wizards today? 🧙♂️ Embrace the Opportunity Influence Analyzer tool. Unveil your hard work. Show your Knights that the magic they see is not an illusion but a real game-changer! 💫
And always remember, it’s not just the sword that wields magic, it’s the spell too. 🗡️🔮
And don’t miss our grand gathering every Friday at 10am for a free hour of chat, queries, and sharing of Marketo best practices.
Use your CRM Business Model in Marketo for a better Customer Marketing thanks to Marketo Custom Objects
🔮✨👑 [Marketo Tip #05 – Your business model comes to life with Marketo] 👑✨🔮
Top of the morning to everyone, Sylvain Davril from Merlin/Leonard here! Today I have a Camelot-inspired story to highlight the usefulness of Custom Objects in Marketo.
Think of King Arthur, facing an unprecedented drought. To save his lands, he requires the services of wizards who can cause rain. With a CRM of wizards and their spells, how do you select only the ones who can make it rain?
🌦️ This is where Marketo Custom Objects come into play in King Arthur’s dilemma:
1️⃣ Arthur sets up a “Spells” Custom Object in Marketo, incorporating all the significant details such as the spell name, power level, duration, and the wizard who has it.
2️⃣ Then, our king imports these details from an Excel file or through an integration between his CRM and Marketo.
3️⃣ Custom Objects allow Arthur to create filters to target only those wizards capable of eliciting rain.
4️⃣ With Marketo’s Triggers, Arthur can trigger targeted actions, such as sending an email summoning wizards when rain is needed.
5️⃣ This way, Arthur can manage his wizard repertoire, ensure rain on his lands and preserve his crops!
With Marketo and Custom Objects, data management becomes as easy as counting to three! Whether you’re an old-time king or a modern entrepreneur, Marketo helps you target and communicate with your audience effectively and accurately.
Be sure to follow us for the next Marketo Tip. Long live King Arthur and powerful data management! 🏰🧙♂️💼
And I also invite you to join us every Friday at 10am for 1 free hour of discussion, questions and sharing of Marketo best practices.
Increase your productivity in Marketo thanks to a great foldering and the Marketo naming convention
👑✨ Listen up, you valiant knights of the Round Table! ✨👑
The kingdom of Camelot is in great peril! The register of the Knights of the Round Table is plunged into indescribable chaos. No one can see any more clearly. 🌀🤯 But rest assured, because Merlin is here to save the day with a powerful solution! 💪🧙♂️
Today I present to you today’s Marketo Tip of the Day, “The Power of Folder Structure and Marketo Naming Convention.” 📂🏷️
Imagine a world where our valiant knights could collaborate seamlessly and keep Camelot’s registry clean and organized. This tip will revolutionize the way we work together, bringing order and harmony to our marketing efforts. 🌟🤝
By implementing a standardized folder structure and adopting a naming standard, we can triumph over the chaos that plagues us! ⚔️🗂️ Never again will we get tangled up in duplicate folders, or get lost in the maze of outdated campaigns. Just a few simple guidelines will pave the way to success. 🛡️💼
Like Excalibur, this tip is a productivity weapon that gives you the power to :
✅ Foster seamless team collaboration
✅ Maintain a flawless Marketo instance
✅ Easily locate and manage campaigns
✅ Track our past successes
✅ Archive old programs effortlessly
Join us on this epic journey to transform the way we work in marketing. Let’s build a new era of efficiency and clarity within the Knights of the Round Table! 🌐🚀
Remember, fellow knights, that when the ledger is in order, our marketing power will shine brighter than the Holy Grail itself! 🌟✨
And I also invite you to join us every Friday at 10am for a free hour of discussion, questions and sharing of Marketo best practices.
Stop the press ! How to correctly stop a launched Marketo Campaign !
🔮 Marketo Tip #03: Stop Your Marketo Campaigns with Ease and Avoid Problems! 👑
Hello everyone, it’s Sylvain Davril, founder of the team. Today, we tackle a delicate situation in Camelot. Our dear King Arthur has organized the grand annual ball, and guess what? It’s a resounding success! The venue is packed, and now Arthur wants to prevent sending the originally planned reminders.
In this video, I’ll show you how to effectively stop your Marketo campaigns without any hassle. We’ll go through the key steps to follow, including the waiting stages. Because nobody wants to disappoint those who have already registered by telling them there’s no more space, right?
I’ll share with you a simple method to create a new campaign, which I’ve named “Stop the Press,” to gracefully remove individuals who are in the waiting stage of the campaign. With a specific action, you can safely remove them from the flow without risking any disruptions. And of course, let’s not forget about the reminders for the already registered participants. I’ll explain how to set up a data recovery campaign to send these reminders without difficulty.
🔮 By following these tips, you’ll be able to successfully end your Marketo campaigns while preserving your reporting metrics and gaining a clear understanding of what happened. Whether you’re a marketing expert or looking to enhance your skills, this video is a must-watch! Don’t miss out on this essential Marketo tip.
Subscribe to our channel and join us for more marketing tips and advice. Stay connected, my friends!
I’m pleased to invite you to join us every Friday at 10 AM for a free hour of discussion, questions, and exchanges on Marketo best practices.
Find out how to track your site visitors with Marketo
👑 Discover the new Marketo Tip! Track visitors to your site with Marketo. 👀
As the ruler of your domain, imagine wanting to know the visitors exploring your lands each week. 🏰
In this new episode of Marketo Tip by Merlin/Leonard, I present an incredible trick to fulfill this quest: subscribing to specific reports via Marketo. 📊
Under the guidance of Sylvain Davril, founder of Merlin/Leonard, learn how to configure the “Company Web Activity” and “Web Page Activity” reports to include anonymous visitors. Never miss a visit to your site again! 🌐
Imagine receiving a compilation of companies that visited your site every Monday morning, allowing you to explore the visitors and guilds traversing your online kingdom. And to go even further, track individual visitors and identify those who remain anonymous. 💼
In this video, discover how to save these reports and manage your Marketo subscriptions with ease. Whether you’re on the analytics or marketing side, adjust your subscriptions according to your needs and gain a clear vision of your digital realm. 📈
Don’t miss this opportunity to become an informed ruler by tracking visitors to your site with Marketo! Subscribe now to this Marketo Tip and uncover the mysteries of your online kingdom. 🔍
And don’t forget to join us every Friday at 10 AM for a free one-hour discussion, Q&A, and exchange on Marketo best practices
Know how to interpret Marketo emailing reports
👑 Arthur, noble king of Camelot, are you lost in the meandering numbers of Marketo’s email reports?
Fear not, the devoted team of knights at Merlin/Leonard is here to rescue you!
For this first Marketo Tip, Sylvain Davril, our fearless founder and the Leonard of the team, sets off on a quest to make you a master in interpreting your email campaign statistics. 🧙♂️
In this epic adventure:
- 📊 Exploration of esoteric performance indicators for email campaigns
- 📧 Deciphering of hard bounce and soft bounce, these cryptic terms
- ⏰ Analysis of send times to captivate your audience
- 🔍 Confrontation of data in the legendary Email Performance and Email Link Performance reports
Join the round table of Merlin/Leonard and demystify email reporting with Marketo. Subscribe to our channel to not miss the next Marketo Tips that will lead you to marketing glory! 🏰
And join us every Friday at 10 am for a free hour of dialogue, questions, and exchanges on Marketo’s best practices.
Create beautiful email & LP Marketo templates with OTOWUI
We present OTOWUI this Friday in our #Marketoofficehour @10AM CET with Charles.
First impressions are often the right ones.
In marketing, it’s often your emails and landing pages that are the first line and set the tone.
On this side, I tried everything with Marketo.
- Using the free templates (thanks Marketo!) and adapting them to my charter: good as a first approach but still missing this totally gimmicky section, so absolutely essential.
- Trying an “expert” freelancer: yeah…, not too happy with the result on the long term, too many bugs hidden on the right and on the left.
- (I didn’t try to have my templates made by a non-specialized agency, I’m not crazy).
- To have a set of templates made by a Marketo agency in India: there you have to specify everything in the smallest details otherwise it is not done; the cultural difference is there.
- I looked at Knak for a while but their rates are well adapted to mature markets like the USA, not France.
- Having a set of templates made by a specialized Marketo agency in France: that’s great, it’s a budget, but afterwards you’re autonomous, with templates according to your charter.
And that’s when the communication team arrives proudly with a rebranding plan.
Of course, on emails, we can manage because the colors and fonts are customizable on the templates, but on web pages, often, the difference is too important to be manageable with the parameters of the template….
But then, no solution on the horizon?
Yes, there is one: my friend Charles THIERY created OTOWUI which allows you to :
- Have control over your templates and create them as you wish with drag and drop features.
- Add beautiful dynamic features on the fly (parallax, animation…).
- Be assured that your emails and LPs are bug free and look good on any email client.
- Be fully integrated with Marketo all at a France-friendly price
Very excited to show you the latest news. Charles and Sylvain
Marketo CRM Integration – Take back control with Vertify!
Integrating Adobe Marketo with your CRM is key to a better marketing.
And with Marketo we have the chance to have two native integration with Salesforce and MS Dynamics.
But what for the others? A custom integration is always long, painful, and usually stops after the first version when you have just one flow.
The cost in missed go-to-market speed, bad decisions, or missing data is just huge. The IT department has always something better to do in the core business compared to developing custom integrations for the marketing.
That is where VertifyData comes handy. “Almost native” integrations between Marketo and the main CRMs : Pipedrive, SugarCRM, ZohoCRM, and obviously Salesforce and MS Dynamics.
Why the last two are you asking?
You may have SFDC or MS Dynamics and not be entirely satisfied with the native integration,
👉 you want to go further with more flows,
👉 or have a better control on the integration
👉 or you may have ONE Marketo that you want to connect to TWO Salesforce
I will deep dive in Vertify in our #marketoofficehour on Friday 13th at 10AM CET, and will answer all your questions !
Marketo Assets – Landing Pages, Emails, and Forms – Best practices and trends!
What are the latest trends for Adobe Marketo smart forms ? The coolest Marketo Landing pages and emails most useful ?
You will find the recording of one of our latest Marketo Office Hour.
👇 Here are the functionalities we have shown
Feel free to reach out for your next assets set !
#marketingautomation #landingpages #emailmarketing
- 00:49 Glass effect on form
- 01:07 Elevator” form
- 01:33 LP is a mirror of the web site
- 01:45 Sticky banner
- 01:54 Automatically format normal images into the right shapes
- 02:42 Advanced carousels on LP
- 03:13 LP in Hebrew
- 03:33 Calendars for Events
- 04:40 Advanced carousels 2 on LP
- 05:15 3D Effects applied automatically on images
- 05:51 Sliding or pop-up forms
- 07:38 Cookie manager on LP
- Empty cookies on demand or automatically
- Deposit Marketo cookie only after explicit acceptance
- 09:25 Limit the number of places for events
- 10:18 Recover and fill UTMs after bounce
- 11:48 Hide all or part of an LP by password
- 12:39 Block a video after 30 seconds
- 13:51 Custom pop-up (Web perso like)
- 15:00 Reorganization of dynamic modules
- 16:10 Different ways to integrate forms and advanced layout
- 18:00 Controls on fields (e.g. email domains for competitors)
- 21:00 Advanced data transmission to the Data Layer
- 21:40 Multi-step form & Pre-filling
- 23:00 Progressive Profiling adapted to the customer journey
- 28:43 Auto-filling (Company for example) and Cleaning / filling of data
- 29:45 Advanced fields controls
- 30:27 Shortcut to sales
- 31:33 Preference Center
- Hide / Show Data
- Personal data, companies, consents and preferences
- Right to be forgotten, to information, pause
- 28:25 Global preference center with map
- 35:10 Respect the constraints of the different email clients
- 36:22 Insert beautiful photos
- 37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners