inbound marketing
<p>Master Inbound Marketing techniques to attract, engage, and delight customers. Transform your digital presence, optimize engagement and boost conversions</p>
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Data Quality: the 5 keys
The "Checklist"Merlin finally shares with us his magic formula to fight poor data quality –…
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7 good practices for your preference center
Our adviceThe preference center (PC) is an ideal tool for optimizing the customer experience, provided…
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Posts Outgrow
Calculators, questionnaires, quizzes and other online tests: why we chose Outgrow
Our viewpointBetween a web page full of marketing blah blah blah and an online questionnaire,…
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Pre-filling of Marketo forms
Marketo Office Hours - 25/10/19Sylvain Davril discusses the change made by Marketo regarding form pre-filling. Change in the…
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Marketo performance and form display problems
Marketo Office Hours - 25/10/19Sylvain Davril discusses Marketo performance and form display issues. Marketo performance and form display…
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The 5 ingredients for a successful emailing
Our adviceWhen he wrote to Vivian to win her heart, Merlin did not praise his…
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Practicing Marketo without training: the 10 mistakes of the layman
The basicsAre you a digital native and understand any new interface you come across very…
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E-books Marketo
Econocom: Marketo support boosts digital transformation
Customer CaseDiscover how Merlin/Leonard orchestrated the deployment of the Marketo solution within Econocom, a European…
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How to build your marketing budget in 2019?
Our adviceWith Leonard, we decided to launch remote workshops (the famous webinars) around our approach…
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Little Leonard’s Encyclopedia #3: Content Marketing
Our adviceDoing inbound marketing without first defining a content marketing strategy is a bit like…
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Maturity of B2B digital marketing: the “Demand Generation” (4/7)
Our adviceHere, at last, is the continuation of the journey towards B2B digital marketing maturity!…
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Artificial intelligence Marketing automation: the solution to overcome the last obstacles
Our point of viewYour progress on the path to digital maturity has allowed you to align sales…