Create beautiful email & LP Marketo templates with OTOWUI

Marketo Office Hour - January 27, 2023

50mn   Beginner Level

We present OTOWUI this Friday in our #Marketoofficehour @10AM CET with Charles.

First impressions are often the right ones.

In marketing, it’s often your emails and landing pages that are the first line and set the tone.

On this side, I tried everything with Marketo.

  1. Using the free templates (thanks Marketo!) and adapting them to my charter: good as a first approach but still missing this totally gimmicky section, so absolutely essential.
  2. Trying an “expert” freelancer: yeah…, not too happy with the result on the long term, too many bugs hidden on the right and on the left.
  3. (I didn’t try to have my templates made by a non-specialized agency, I’m not crazy).
  4. To have a set of templates made by a Marketo agency in India: there you have to specify everything in the smallest details otherwise it is not done; the cultural difference is there.
  5. I looked at Knak for a while but their rates are well adapted to mature markets like the USA, not France.
  6. Having a set of templates made by a specialized Marketo agency in France: that’s great, it’s a budget, but afterwards you’re autonomous, with templates according to your charter.

And that’s when the communication team arrives proudly with a rebranding plan.

Of course, on emails, we can manage because the colors and fonts are customizable on the templates, but on web pages, often, the difference is too important to be manageable with the parameters of the template….

But then, no solution on the horizon?

Yes, there is one: my friend Charles THIERY created OTOWUI which allows you to :

  • Have control over your templates and create them as you wish with drag and drop features.
  • Add beautiful dynamic features on the fly (parallax, animation…).
  • Be assured that your emails and LPs are bug free and look good on any email client.
  • Be fully integrated with Marketo all at a France-friendly price

Very excited to show you the latest news. Charles and Sylvain

Posted By Sylvain

For the past 20 years, Sylvain has been choosing and assembling the best technologies for his key account clients, to help them create a successful end-to-end customer experience. Surely the Leonard of the team, he is a fan - and expert - of Marketo! He sits next to his clients, drives them forward and makes Marketing Automation projects succeed with his team.