Web tracking as a marketing automation foundation
In marketing automation, everything starts with listening.
Before scoring, segmenting, or launching campaigns, you need to understand what visitors actually do on your website.
Which pages they view.
How long they stay.
Which content they consume.
That is exactly what web tracking is about.
And this is where Paminga really delivers.
Tracking from the very first visit
Paminga’s tracker captures visitor activity as soon as someone lands on your website, whether the visitor is anonymous or already known.
Pages visited, number of visits, traffic source: everything is recorded automatically.
First touch and last touch are handled natively.
You clearly see how contacts enter and re-engage with your digital ecosystem.
From anonymous visitor to known contact
Paminga starts collecting data before any form is submitted.
When the visitor eventually converts, the entire browsing history is automatically linked to the correct contact.
No data loss.
No guesswork.
Just a reliable view of the real customer journey.
Time on page: a key engagement signal
Beyond page views, Paminga tracks the time spent on each page.
This changes everything.
A visitor who spends fifteen minutes on your website shows a very different level of interest compared to someone who leaves after a few seconds.
This data can be used to refine scoring models and trigger much more relevant campaigns.
Native UTM tracking
UTM parameters included in URLs are captured automatically by Paminga.
They are linked to both visits and form submissions, without any specific setup.
The result is simpler campaign tracking and more reliable marketing insights.
Content download tracking
Paminga allows you to host your PDF files directly on its servers.
When a visitor clicks on a call-to-action leading to a document, the download is detected and recorded.
This action appears in the contact timeline.
It can be used in scoring rules or as a trigger for automated campaigns.
A simple but powerful engagement signal.
Frictionless video tracking
Paminga also tracks video consumption on your website.
YouTube, Vimeo, Vistia, and Vidyard are supported.
You can see whether a video was watched up to 25%, 50%, 75%, or more.
This gives you far more insight than a simple “video played” event.
These signals can be used to personalize follow-ups and improve engagement timing.
A consolidated view of website traffic
Paminga provides a dedicated dashboard for website visitors, both anonymous and known.
When an IP address is recognized, visits can even be associated with a company.
This is especially valuable in an account-based approach.
Seeing a strategic account spend significant time on your website is often a strong buying signal.
Key takeaway
With Paminga, web tracking goes far beyond basic reporting.
It becomes a core activation engine for your marketing automation strategy.
More signals.
More precision.
And better engagement, exactly when it matters.
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