Your Social Media Icons, Configured Once and For All

Step 3 — Customize as Needed

Once the element is inserted, you retain full control over appearance:

• Icon color — adapt to context (brand email, event communication…)
• Size — consistent with the rest of the template
• Orientation — horizontal row or vertical column depending on the layout
• Alignment and spacing — configurable margins and gaps between icons
• Network selection — simply remove the ones that aren’t relevant for this specific email

Step 4 — Display Conditions

This is where Paminga shows its broader logic. Like all elements in the platform, you can apply display conditions to your social icon block.

Some practical examples:

• Show icons for existing customers, but not for prospects
• Display different icons depending on the email language (French version vs English version)
• Condition display based on a profile attribute in your database

This conditionality logic is transversal in Paminga — it applies to all elements in an email or landing page, not just social icons.

Going Further: Section Library

Centralized icon management fits into a broader pattern in Paminga: the section library.

Once you’ve built your ideal footer — with icons properly configured, a link to the preference center, a copyright token — you can save it to the library. It then becomes available to the whole team, who can insert it in a few clicks without rebuilding it from scratch.

Save rights are reserved for administrators or the design/corporate team, ensuring that only validated elements are made available to operational teams.

Coming Soon: Element Locking

A feature currently in development at Paminga: the ability to lock specific elements within a saved section.

In practice, this would allow you to define, within a footer for example:

• Non-editable elements: social icons, preference center link, copyright token
• Editable elements: contextual copy specific to each email

When a marketing ops person retrieves this footer from the library, they can only modify what’s permitted — everything else stays intact, on-brand.

This upcoming feature will further strengthen platform governance, particularly useful in organizations with multiple teams or multiple markets.

What This Changes in Practice

Paminga’s centralized social media icon management is a good illustration of the platform’s philosophy: define once, use everywhere, without risk of error.

It’s not spectacular. But for a marketing team that regularly creates emails and landing pages, it’s the kind of detail that saves time on every campaign — and guarantees visual consistency without extra effort.