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    Paminga Tips· Episode 5/9

    The Finder: Bringing Structure to Team Collaboration

    In every marketing automation platform, there comes a point where the real question is…

    February 23, 2026· Beginner· 5 min

    Contents

    • A Clear Hierarchy — Without Forcing You
    • Workspaces: Structure by Region, Brand or Business Unit
    • A Structure Built for Performance
    • 1) Center of Excellence
    • 2) Marketing Campaigns
    • 3) Operational Campaigns
    • 4) Test Folder
    • The Power of Cloning (and Tokens)
    • Cross-Navigation by Asset Type
    • Collaboration, Visibility, Control
    • In Summary

    Reading width

    Contents

    Contents

    • A Clear Hierarchy — Without Forcing You
    • Workspaces: Structure by Region, Brand or Business Unit
    • A Structure Built for Performance
    • 1) Center of Excellence
    • 2) Marketing Campaigns
    • 3) Operational Campaigns
    • 4) Test Folder
    • The Power of Cloning (and Tokens)
    • Cross-Navigation by Asset Type
    • Collaboration, Visibility, Control
    • In Summary

    Reading width

    In every marketing automation platform, there comes a point where the real question is no longer “How do I build a campaign?”

    But rather:

    How do we prevent chaos as the team grows?

    Scattered assets, duplicate workflows, unclear permissions, campaigns nobody can find — we’ve all seen instances slowly turning into a maze.

    Paminga’s Finder is designed to solve exactly that.

    A Clear Hierarchy — Without Forcing You

    The Finder is accessible everywhere in Paminga. It structures your environment with:

    • Workspaces
    • Folders
    • Subfolders
    • Campaigns

    And within campaigns:

    • Workflows
    • Assets (emails, landing pages, forms, lists…)
    • Tokens

    Important: nothing is mandatory.

    You can create everything at root level if you want. But the moment you work as a team, the Finder becomes a game changer.

    Workspaces: Structure by Region, Brand or Business Unit

    You can create as many workspaces as needed:

    • Europe
    • Americas
    • APAC
    • Brands
    • Business units

    At no additional cost.

    Each workspace can be shared with specific teams or users. Permissions are granular — you can grant access:

    • to a full workspace
    • to a specific folder
    • even to a single campaign

    Limiting access to one campaign might be rare… but it’s possible.

    A Structure Built for Performance

    5/9

    1. ⋮
    2. 5The Finder: Bringing Structure to Team Collaboration

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    A strong structure typically looks like this:

    1) Center of Excellence

    Email templates, landing pages, forms, reusable workflows…

    2) Marketing Campaigns

    • Always-on (contact forms, downloads, newsletters…)
    • Calendar-driven (webinars, events, promotions)

    3) Operational Campaigns

    Lifecycle management, preference center, automation processes

    4) Test Folder

    To experiment without polluting production.

    This prevents mixing permanent operational campaigns with time-based marketing initiatives.

    The Power of Cloning (and Tokens)

    One of the strongest productivity boosters: cloning.

    You can clone:

    • an entire campaign
    • a folder with all campaigns inside

    Everything is duplicated:

    • assets
    • workflows
    • configuration

    Combine that with smart use of tokens at different hierarchy levels.

    For example, for a webinar:

    • title
    • date
    • description
    • registration link

    Clone the campaign. Update the tokens. All emails and landing pages update instantly.

    That’s how marketing automation becomes a scalable system — not a manual rebuild every time.

    Cross-Navigation by Asset Type

    You can navigate:

    • through the Finder hierarchy
    • or through asset-based views (emails, landing pages, workflows…)

    Assets display their hierarchical location. Unsorted assets are immediately visible.

    Nothing gets lost.

    Collaboration, Visibility, Control

    The Finder is not just about organizing. It enables:

    • clear team visibility
    • controlled permissions
    • standardized processes
    • faster execution
    • a scalable instance

    It turns marketing automation from a tool used by two specialists into a real collaborative platform.

    In Summary

    • Flexible organization
    • Granular permissions
    • Fast cloning
    • Hierarchical token management
    • Clear navigation
    • True team scalability

    Modern marketing automation is not just about features. It’s about structure.

    And on that front, Paminga builds very solid foundations.

    In this series
    Paminga Tips
    1Salesforce integration – finally simple, clean, and manageable with Paminga
    3Web tracking: listening to your visitors to take better action
    4Centralize your Brand Identity with Brand Kits
    6Paminga Permissions: giving the right access to the right people
    7Your Social Media Icons, Configured Once and For All
    8Schedule Your Social Media Posts Directly From Your MAP
    9Visualize and manage your campaigns with Paminga’s graphic workflows
    See all 9 episodes →
    ← Episode 4Centralize your Brand Identity with Brand Kits
    Episode 6 →Paminga Permissions: giving the right access to the right people
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    Paminga Forms: simple on the surface, extremely powerful underneathVideo5 min
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