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    Paminga Tips· Episode 6/9

    Paminga Permissions: giving the right access to the right people

    Anyone who has worked with a marketing automation platform knows one thing: permissions matter….

    February 23, 2026· Beginner· 5 min

    Contents

    • The Paminga structure: Users, Teams and Roles
    • Five major permission families
    • 1. Administrative
    • 2. Assets
    • 3. Workflows & Automations
    • 4. Data Management
    • 5. Finder (Workspaces & Folders)
    • Granular control down to field level
    • Example: the “Junior” role
    • Workspace-based visibility: perfect for multi-region organizations
    • Why this matters strategically
    • Conclusion

    Reading width

    Contents

    Contents

    • The Paminga structure: Users, Teams and Roles
    • Five major permission families
    • 1. Administrative
    • 2. Assets
    • 3. Workflows & Automations
    • 4. Data Management
    • 5. Finder (Workspaces & Folders)
    • Granular control down to field level
    • Example: the “Junior” role
    • Workspace-based visibility: perfect for multi-region organizations
    • Why this matters strategically
    • Conclusion

    Reading width

    Anyone who has worked with a marketing automation platform knows one thing: permissions matter.

    Too many rights, and you expose your database and workflows to risk.
    Too few, and you slow down execution.

    The goal is simple: allow everyone to work freely — but within their role.

    Let’s see how Paminga handles permissions in a smart and highly granular way.

    The Paminga structure: Users, Teams and Roles

    Inside Account Settings, permissions are structured around:

    • Users
    • Teams
    • Roles

    Permissions are grouped into roles. These roles can be assigned:

    • Directly to a user
    • Or to a team (rights are cumulative)

    You can create as many roles as needed: junior, agency, regional admin, global admin, etc.

    Five major permission families

    1. Administrative

    Global configuration permissions.

    2. Assets

    Create, update, delete and publish emails, forms, landing pages, CTAs and brand kits.

    3. Workflows & Automations

    Create and edit workflows — and control who can execute them.

    4. Data Management

    Manage accounts, contacts, custom objects, imports and exports.

    6/9

    1. ⋮
    2. 6Paminga Permissions: giving the right access to the right people

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    5. Finder (Workspaces & Folders)

    Control visibility and sharing across workspaces and folders.

    Granular control down to field level

    One of the strongest features in Paminga is field-level permissions.

    You can decide:

    • Who can update field values
    • Field by field
    • Across accounts, contacts, standard and custom fields

    A junior profile can view data without being able to modify it.

    This protects your integrated CRM layer while keeping transparency.

    Example: the “Junior” role

    Imagine onboarding a junior marketer.

    You can configure a dedicated role that:

    • Allows workflow creation and updates
    • Prevents workflow execution
    • Allows applying brand kits
    • Prevents creating or deleting brand kits
    • Allows data visibility
    • Prevents deletion of objects or contacts

    The result: the junior can work, learn and build — without breaking anything.

    Workspace-based visibility: perfect for multi-region organizations

    Through the Finder permissions, you can:

    • Create regional workspaces (EMEA, Americas, APAC)
    • Share specific folders with specific teams
    • Maintain a central workspace
    • Give a dedicated folder to an external agency

    Visibility can be defined:

    • At global level
    • At regional level
    • At country level
    • At folder level

    This makes Paminga suitable for both mid-sized companies and large enterprise environments.

    Why this matters strategically

    Proper permission management:

    • Secures your data
    • Prevents human errors
    • Accelerates onboarding
    • Enables safe collaboration with agencies
    • Improves marketing governance

    Paminga strikes the right balance between execution freedom and structural control.

    Conclusion

    Whether you are a growing company or a global enterprise, you can define permissions precisely at:

    • Global level
    • Regional level
    • Team level
    • User level

    Everyone works within their scope — nothing more, nothing less.

    In a modern marketing ecosystem, that level of precision is not optional. It is foundational.

    In this series
    Paminga Tips
    1Salesforce integration – finally simple, clean, and manageable with Paminga
    4Centralize your Brand Identity with Brand Kits
    5The Finder: Bringing Structure to Team Collaboration
    7Your Social Media Icons, Configured Once and For All
    8Schedule Your Social Media Posts Directly From Your MAP
    9Visualize and manage your campaigns with Paminga’s graphic workflows
    See all 9 episodes →
    ← Episode 5The Finder: Bringing Structure to Team Collaboration
    Episode 7 →Your Social Media Icons, Configured Once and For All
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