Paminga Tips· Episode 4/9
Centralize your Brand Identity with Brand Kits
Keeping brand consistency shouldn’t slow you down Logos, colors, fonts, buttons, form styles… Maintaining…
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Keeping brand consistency shouldn’t slow you down
Logos, colors, fonts, buttons, form styles…
Maintaining a consistent brand identity across emails, landing pages, CTAs and forms is critical — but in most marketing automation platforms, it quickly becomes painful.
A small change in the brand guidelines can turn into:
- dozens of emails to update,
- landing pages to edit one by one,
- forms scattered everywhere with embedded CSS.
This is exactly where Paminga Brand Kits make a real difference.
What is the Brand Kit in Paminga?
The Brand Kit is a centralized brand management feature available in the Marketing Center.
It allows you to define — once — the visual rules that will automatically apply to all your marketing assets.
You can create as many Brand Kits as you need:
- a light and a dark version,
- different brands or subsidiaries,
- event-specific or campaign-specific identities.
Once applied, a Brand Kit controls the look & feel of:
- emails,
- landing pages,
- calls to action,
- forms.
Centralized colors, with human-friendly names
In the Brand Kit, you can define:
- multiple color palettes,
- each color with a custom, readable name.
Instead of working with hex codes everywhere, your teams select colors like:
