Paminga Tips· Episode 3/9
Web tracking: listening to your visitors to take better action
Web tracking as a marketing automation foundation In marketing automation, everything starts with listening….
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Web tracking as a marketing automation foundation
In marketing automation, everything starts with listening.
Before scoring, segmenting, or launching campaigns, you need to understand what visitors actually do on your website.
Which pages they view.
How long they stay.
Which content they consume.
That is exactly what web tracking is about.
And this is where Paminga really delivers.
Tracking from the very first visit
Paminga’s tracker captures visitor activity as soon as someone lands on your website, whether the visitor is anonymous or already known.
Pages visited, number of visits, traffic source: everything is recorded automatically.
First touch and last touch are handled natively.
You clearly see how contacts enter and re-engage with your digital ecosystem.
From anonymous visitor to known contact
Paminga starts collecting data before any form is submitted.
When the visitor eventually converts, the entire browsing history is automatically linked to the correct contact.
No data loss.
No guesswork.
Just a reliable view of the real customer journey.
Time on page: a key engagement signal
Beyond page views, Paminga tracks the time spent on each page.
This changes everything.
A visitor who spends fifteen minutes on your website shows a very different level of interest compared to someone who leaves after a few seconds.
This data can be used to refine scoring models and trigger much more relevant campaigns.
