In every marketing automation platform, there comes a point where the real question is no longer “How do I build a campaign?”
But rather:
How do we prevent chaos as the team grows?
Scattered assets, duplicate workflows, unclear permissions, campaigns nobody can find — we’ve all seen instances slowly turning into a maze.
Paminga’s Finder is designed to solve exactly that.
A Clear Hierarchy — Without Forcing You
The Finder is accessible everywhere in Paminga. It structures your environment with:
- Workspaces
- Folders
- Subfolders
- Campaigns
And within campaigns:
- Workflows
- Assets (emails, landing pages, forms, lists…)
- Tokens
Important: nothing is mandatory.
You can create everything at root level if you want. But the moment you work as a team, the Finder becomes a game changer.
Workspaces: Structure by Region, Brand or Business Unit
You can create as many workspaces as needed:
- Europe
- Americas
- APAC
- Brands
- Business units
At no additional cost.
Each workspace can be shared with specific teams or users. Permissions are granular — you can grant access:
- to a full workspace
- to a specific folder
- even to a single campaign
Limiting access to one campaign might be rare… but it’s possible.
A Structure Built for Performance
A strong structure typically looks like this:
1) Center of Excellence
Email templates, landing pages, forms, reusable workflows…
2) Marketing Campaigns
- Always-on (contact forms, downloads, newsletters…)
- Calendar-driven (webinars, events, promotions)
3) Operational Campaigns
Lifecycle management, preference center, automation processes
4) Test Folder
To experiment without polluting production.
This prevents mixing permanent operational campaigns with time-based marketing initiatives.
The Power of Cloning (and Tokens)
One of the strongest productivity boosters: cloning.
You can clone:
- an entire campaign
- a folder with all campaigns inside
Everything is duplicated:
- assets
- workflows
- configuration
Combine that with smart use of tokens at different hierarchy levels.
For example, for a webinar:
- title
- date
- description
- registration link
Clone the campaign. Update the tokens. All emails and landing pages update instantly.
That’s how marketing automation becomes a scalable system — not a manual rebuild every time.
Cross-Navigation by Asset Type
You can navigate:
- through the Finder hierarchy
- or through asset-based views (emails, landing pages, workflows…)
Assets display their hierarchical location. Unsorted assets are immediately visible.
Nothing gets lost.
Collaboration, Visibility, Control
The Finder is not just about organizing. It enables:
- clear team visibility
- controlled permissions
- standardized processes
- faster execution
- a scalable instance
It turns marketing automation from a tool used by two specialists into a real collaborative platform.
In Summary
- Flexible organization
- Granular permissions
- Fast cloning
- Hierarchical token management
- Clear navigation
- True team scalability
Modern marketing automation is not just about features. It’s about structure.
And on that front, Paminga builds very solid foundations.
Discover our other Paminga Tips
